Old-Fashioned Christmas Old-Fashioned ... - Main Line Today

Special Promotional Section 

Friday, Friday, December December 2, 2, 2011 

2011 

Old-Fashioned 

Christmas 

Returning to West Chester, Pa. 

December 1-4 

Wells Wells Fargo Fargo “Light “Light the Night” Night” Show Show 

Fulton Fulton Bank Band Band Competition 

Competition 

Salute Salute to the Armed Armed Forces Forces 

WSFS WSFS Bank Bank Holiday Holiday Toy Drive Drive

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Contents 

W4 Enjoy the Old-Fashioned 

Christmas Parade! 

Parade Map 

W5 About the Title Sponsor 

Shining the Light on 

Old-Fashioned Christmas 

W6 ‘Tis the Season to Donate a Toy 

About Wells Fargo 

W7 Thanks to Old-Fashioned 

Christmas Sponsors 

W8 Get Ready to Strike Up the Band! 

W9 Safe Harbor Homeless Shelter 

to Benefi t from 2011 Jingle Elf Run 

W10 A Message from the 

Parade Producers 

a division of Today Media, Inc. 

4699 West Chester Pike, Newtown Business Center 

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Singer Sales Assistant Anne Weisman Director of Marketing 

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Get ready to ring in the season with the MARS Drinks 

Old-Fashioned Christmas Parade in downtown West Chester, 

which is set to kick off on Friday, Dec. 2, at 7:15 p.m. Presented 

annually since 1980 by the Greater West Chester Chamber of 

Commerce (GWCC), the parade is part of Old-Fashioned 

Christmas. Held Dec. 1-4, the celebration features more than 40 

events, including theatrical and musical performances, guided 

walking tours, a holiday craft bazaar, and breakfast with Santa. 

w4 november 2011 l www.mainlinetoday.com 


Enjoy the Old-Fashioned Christmas Parade! 

The Chamber is delighted to welcome MARS Drinks, a division 

of Mars, Inc., as title sponsor for the third year. 

“The Chamber of Commerce of Greater West Chester is 

proud to partner with MARS Drinks on this project,” says GWCC 

president Katie Doherty. “Their continued title sponsorship of this 

much-loved parade demonstrates their support not only of the 

chamber but of the entire West Chester community.” 

“Mars Drinks is excited about our continued sponsorship of the

MARS Drinks Old-Fashioned Christmas Parade,” says Brian Miller, 

executive vice president of sales and marketing for Mars Drinks 

North America. “This is a great opportunity for us to give back to 

the community through one of the premier events in the area. 

Mars Drinks and our family of offi ce beverage brands—Alterra 

Coffee Roasters, the Bright Tea Company, Flavia and Dove— 

will continue to participate in the local events that shape our 

community. We look forward to enjoying the festivities with 

everyone during the event.” 

Prior to the parade, many businesses and organizations 

throughout downtown will host holiday open houses, featuring 

refreshments and seasonal entertainment. At 6:30 p.m., the third 

annual Jingle Elf Run kicks off at Market and 

High streets with a 2-mile run and a 

1-mile walk. 

With 6abc Action News’ Adam Joseph (left) 

and 6abc reporter Cathy Gandolfo serving as 

masters of ceremony, the parade promises 

a mix of traditional and new elements. A host 

of local schools, businesses, volunteer fi re 

companies and service organizations will be 

represented among the many marching bands, 

fl oats and antique vehicles that have become 

a mainstay of Old-Fashioned Christmas. 

Spectators of all ages will be entertained 

by fi rst-time participant Elizabeth Toal, a senior 

at West Chester University and the featured vocal performer at this 

year’s parade, and returning favorites Caporales San Simon Bolivian 

Dancers and the Fraternidad Cultural Pachamama Bolivian Dancers. 

Thanks to the efforts of parade producer Todd Marcocci—president 

of Under the Sun Productions, Inc., in West Chester—attendees 

also will enjoy a special salute to our armed forces featuring the 

Silver Dolphins, the Chester County Marine Corps League Color 

Guard and the Valley Forge Military Academy Music Band, just to 

name a few. 

Starting at New and Market streets, this year’s parade will wind 

its way through the historic borough of West Chester and travel 

north on New Street, east on Gay Street, south on Matlack Street, 

west on Market Street and through to New Street without 

stopping at the old Chester County Courthouse. With last year’s 

crowd estimated at 25,000, the longer route will provide more 

opportunities for front-row viewing. 

A complete list of Old-Time Christmas events will be 

posted online in mid-November at greaterwestchester.com. 

Shining the Light on 

Old-Fashioned Christmas 

Don’t miss the Wells Fargo “Light the 

Night” Show, part of the MARS Drinks 

Old-Fashioned Christmas Parade. This 

spectacular light show that can be viewed 

all along the parade’s main stage area at 

High and Market streets. It’s produced by 

Light Action, Inc., a leading full-service production 

company on the East Coast specializing in theatrical lighting 

and staging. 


About the 

Title Sponsor 

Mars Drinks delivers the 

best tasting, hassle-free 

drinks you’ll ever get at 

work. They source meaningful 

brands that provide 

choice for their single-serve 

coffee, tea and chocolate 

beverages, sealing the 

freshest ingredients into 

unique Flavia® freshpacks. 

And with the Fresh 

Release system, their 

brewers serve the perfect 

drink, every time, helping to 

keep your workplace 

running smoothly. 

Mars Drinks carefully 

selects brands that provide the right choices for 

workplace consumers. Alterra Coffee Roasters 

offers good-quality coffee you can feel good about 

drinking. The Bright Tea Co. makes perfectly 

balanced, full-fl avored teas that allow you to pause 

and reset without slowing down. And with Dove® 

hot chocolate, every cup delivers silky, smooth 

delicious chocolate indulgence. 

Dove’s unique freshpack design preserves 

and protects quality ingredients, so every drink is 

brewed perfectly, directly from pack to cup, 

ensuring that you only taste the beverage you 

chose. Each freshpack is full of fresh ground 

coffee, real leaf 

teas or chocolate. 

The unique 

two-pack 

technology 

allows you to 

create more than 25 combinations, from fantastic 

cappuccinos, lattes and mochaccinos to espressostyle 

drinks. Enjoy the convenient reliability of 

simple, clean and consistent brewers—all while 

delivering improved productivity and engagement 

in the workplace. 

Mars Drinks understands that customers are 

concerned about their impact on people and the 

planet. They are committed to sustainable practices 

and are concentrating on areas that have the 

highest impact for their business and their 

customers: reducing energy, reducing waste 

and supporting communities from which they 

source ingredients. 

Flavia® brewers are designed with energy 

effi ciency in mind. Through a range of innovations, 

Mars Drinks has signifi cantly reduced the energy 

needed to make a cup of coffee. Their Creation400 

brewer for large offi ces uses 60 percent less energy 

than other single-serve brew systems in the workplace, 

and their Creation200 for mid-size offi ces uses 

about 54 percent less energy than the competition. 


Every year in December, the Greater West Chester Chamber of 

Commerce hosts its holiday toy-drive breakfast. New unwrapped 

items donated by Chamber members and community leaders 

are given to nonprofi t organizations that work with families and 

individuals in our community. 

This year, the Chamber is proud to announce a major 

expansion of the program. In partnership with WSFS Bank, the 

2011 Old-Fashioned Christmas Toy Drive will collect toys starting 

Nov. 1-Dec. 3 at the following WSFS Bank branch locations: 

West Chester, Edgemont, Media, Longwood and Glen Mills 

(Participating branch addresses can be found below. For hours, 

visit wsfsbank.com/locator.aspx.) 

Volunteers and staff from WSFS 

Bank will also be on hand Dec. 2 at the 

Mars Drinks Old-Fashioned Christmas 

Parade to collect new unwrapped toys. 

Items will be collected along the 

parade route and at the WSFS Bank toy 

drop-off table located on High Street 

between Market and Gay streets. 

“WSFS Bank is honored to support 

the Old-Fashioned Christmas Toy Drive in West Chester,” says 

David H. Hargarten, senior vice president and marketing director 

at WSFS Bank. “At WSFS, we take great pride in giving back to our 

communities and are excited to host toy drop-offs throughout our 

Pennsylvania branches to play a role in bringing holiday cheer to 

local children in need.” 

Toys collected through the 2011 WSFS Old Fashioned 

Christmas Toy Drive will go to the following organizations: 

• The ARC of Chester County. For more than 59 years, 

The Arc of Chester County has enjoyed a reputation as a 

premier provider of programs and services for people with 

disabilities in Chester County. The Arc has been at the forefront 

of public policy, fi ghting for the rights of individuals with 


’Tis The Season to Donate a Toy 

intellectual, developmental, 

and physical disabilities. Toys 

for children ages 5 and under 

are appreciated. 

Wells Fargo wants to be the best bank in Pennsylvania, with all the 

advantages of a great coast-to-coast bank. One of the ways that 

they demonstrate their local commitment is through community 

involvement. Providing support to their communities and helping them 

succeed has been part of the company culture since Wells Fargo was 

founded in 1852. They continue that tradition today as a proud sponsor of The MARS 

Drinks Old-Fashioned Christmas Parade. 

Community involvement is one of Wells Fargo’s core values. As a community– 

based organization, they believe they have a responsibility to promote economic 

prosperity and a better quality of life for everyone in the communities they serve. 

There has never been a thriving bank in a struggling community. 

At Wells Fargo, the goal is to help all customers succeed fi nancially. That means 

extending credit to help businesses grow, providing loans that help people buy 

homes and automobiles, and helping customers fi nd the best way to save for their 

children’s education or their retirement. It means working to help customers with 

fi nancial hardships stay in their homes and providing a fi nancial education to 

children and adults to help them achieve their goals. 

And it means participating in the celebrations and traditions that make the 

communities special—like this Old-Fashioned Christmas Parade. 


• Friends Association for the Care and Protection of Children. 

Friends Association is committed to helping homeless or 

near-homeless families stabilize their lives and fi nd or maintain 

permanent housing. Through the Friends shelter and homeless 

prevention programs, it addresses a wide range of needs, 

focusing on families with children, who are the unintended 

victims of homelessness. Donations can include educational 

toys like puzzles, arts-and-crafts sets, and activity books, 

plus gift cards to Kmart, Walmart and Target for older children. 

All donations will help to put a smile on the face of a child 

who may otherwise not receive anything. So reach deep into your 

heart and stop by a participating WSFS Bank Branch with a toy. 

Or bring your donation to the Old-Fashioned Christmas Parade. 

Together, we can make a difference! 

WSFS BANK TOY DRIVE 

DROP-OFF LOCATIONS 

Nov. 1-Dec. 3 

West Chester 400 E. Market St. 

Edgemont 5000 West Chester Pike, Newtown Square 

Media 100 E. State St. 

Glen Mills 395 Wilmington-West Chester Pike 

Longwood 826 E. Baltimore Pike, Kennett Square 

Contact the Greater West Chester Chamber of Commerce at 

(610) 696-4046 for more information on donating a toy.


Thanks to Old-Fashioned 

Christmas Sponsors 

The 32nd annual MARS Drinks 

Old-Fashioned Christmas is made possible 

thanks to the support of the business 

community. The Greater West Chester 

Chamber of Commerce is grateful to 

those sponsors who help make this 

four-day holiday celebration a reality. 

“Without the generosity of our 

sponsors, this wonderful event wouldn’t 

be possible,” says GWCC president Katie 

Doherty. “The Chamber and its board of 

directors greatly appreciate their ongoing 

commitment to West Chester in general 

and to Old-Fashioned Christmas 

in particular.” 

Returning as the title sponsor for 2011 is 

MARS Drinks North America. Supporting 

sponsors include Lamb McErlane PC 

(Santa fl oat), Wells Fargo (“Light the 

Night”), Fulton Bank (Marching Band 

Competition), WSFS Bank (Old-Fashioned 

Christmas Toy Drive), West Chester 

University (Old-Fashioned Christmas fl oat), Fred Beans Ford Lincoln Mercury of 

West Chester (offi cial parade truck), Infi niti of West Chester (offi cial VIP vehicle), 

PECO (tree lighting), First Niagara Bank (Jingle Elf Run), Under the Sun 

Productions (parade production), Whirlaway Travel (VIP area) and Parkway Dry 

Cleaners (tree ceremony). 

This year’s media sponsors are 6abc, Comcast Spotlight, B101.1 FM, Main 

Line Today and the Daily Local News. Additional sponsors include Franklin Mint 

Federal Credit Union (Ben Franklin in the parade), the West Chester Business 

Improvement District, the Traffi c Safety Store, Matrix Productions, Tom Mann 

of All Event Party Rental-Taylor Rental, and Elmark Signs and Graphics. 

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Get Ready to Strike Up the Band! 

Members of nine high school bands will 

step lively in pursuit of a trophy and prize 

money at the MARS Drinks Old-Fashioned 

Christmas Parade. Last year’s second 

annual Marching Band Competition 

attracted eight bands. Participants this 

year include bands from Chichester High 

School in Boothwyn, Avon Grove High 

School in West Grove, Conestoga High 

School in Berwyn, Downingtown East 

and West high schools, Pennsbury High 

School in Fairless Hills, Marple Newtown 

High School in Newtown Square, Octorara 

High School in Atglen, Springfi eld High 

School, and Pottsgrove High School 

in Pottstown. The competition is 

sponsored by Fulton Bank. 

“In this day and age, where it seems 

as though music programs in schools 

are on the chopping block, it’s great 

to have so many marching bands from 

the region come to West Chester to 

display their talents and pride as 

they make every effort to maintain 

their own individual band programs,” 

says parade producer Todd Marcocci. 

“Music is the international language that 

binds us all together, and it’s so important 


that we continue to 

support high school 

marching band and music 

programs. We are excited 

to showcase more than 

20 high school, university 

and community marching 

musical organizations in 

the parade this year.” 

As Honor Band and 

2010 grand champion, 

Royersford’s Spring-Ford 

High School Band will lead this year’s 

parade. (The Honor Band can’t compete 

the year 

after winning.) 

Non-competing 

participants 

include bands from Cheyney and West 

Chester universities, plus West Chester’s 

Rustin, Henderson and East high schools. 

Those competing will be judged on music 

execution, music general effect, marching 

style, presentation and use of color. Three 

professional judges from central Pennsylvania 

will evaluate the participants. 

Bands will compete for $3,200 in prize 

money, to be distributed as follows: 

1st Place: $1,200 2nd Place: $1,000 

3rd Place: $800 4th Place: $600 

5th Place: $500 6th Place: $400 

7th Place: $300 8th Place: $200 

9th Place: $100 

Awards will be announced in front of 

the old Chester County Courthouse (at the 

intersection of High and Market streets) 

immediately following the parade. 

“Fulton Bank is proud to once again 

support a competition that continues 

to grow each year,” says Holly Graver, 

Fulton’s senior vice president of business 

development. “All the bands were 

outstanding in 2010, and we’re excited to 

be part of this great community event.” 

• Extra Virgin Olive Oils 

• Balsamic Vinegars 

• Fused Oils & Vinegars 

• Specialty Oils 

• Hand-Stuffed Olives 

• Artisan Sea Salts 

• Tapenades & Pestos 

• Gourmet Pastas 

• Custom Gift Baskets 

• Custom Wedding Favors 

Sample and select from some of the finest Extra Virgin Olive Oils 

produced by award-winning estates and artisans around the world, 

and traditional barrel-aged balsamic vinegars from Modena, Italy. 

Visit our newest location now open in Ardmore! 

With over 60 varieties of oils and vinegars on tap, 

you’ll find plenty to fire up your grilling and give 

your fresh summer produce the dressing it deserves. 

The perfect gift for Dads and Grads! 

26 South High Street • West Chester, PA • 610.429.0292 

22 West Lancaster Avenue • Ardmore, PA • 610.642.1123 

106 Kings Highway East • Haddonfield, NJ • 856.795.0043 

www.atasteofolive.com


Safe Harbor Homeless Shelter to Benefi t from 2011 Jingle Elf Run 

At Safe Harbor of Chester County, single men and 

women have a safe, warm place to stay—one with 

welcoming surroundings, hot showers, laundry 

facilities and nourishing meals. 

This year, the Greater West Chester Chamber of 

Commerce has selected Safe Harbor to receive the 

proceeds of its third annual Jingle Elf Run to be held 

immediately before the MARS Drinks Old-Fashioned 

Christmas Parade. 

Established in 1995, Safe Harbor completed 

a major expansion in 2010, 

doubling the size of the shelter to 

accommodate 20 men and 20 women. 

Currently, it’s the only option in 

Chester County with beds for single, 

homeless women. Anyone over 

18 is welcome to stay up to four 

months as they work to develop a plan to gain back 

their independence. 

Safe Harbor works with many area agencies to 

fi nd permanent housing and jobs, address medical 

or addiction issues, and more. It exists thanks to 

the thousands of volunteer hours, the tens of 

thousands of donated meals, and the incredible 

generosity of people, businesses, faith communities 

and schools. For more information, visit 

safeharborofgwc.org. 

Marchwood Shopping Center 

15 Marchwood Road 

Exton, PA 19341 

484-879-6117 



A Message from the Parade Producers … Hello and Happy Holidays! 

Under the Sun Productions’ 

Todd Marcocci 

Under the Sun Productions took over 

as producers of the West Chester 

Old-Fashioned Christmas Parade in 2006 

as a labor of love. We feel strongly that 

it’s important for all businesses in the 

community to give back to the residents 

of the region during the holiday season, 

so we’re doing our part. 

This year’s parade will be the best 

ever. Since December 2010, we’ve been 

working with all of this year’s parade 

participants to ensure a creative and 

aesthetically tight production. Such 

extensive preparation is unheard of in a hometown parade, but 

ours has grown so much that visitors come from all over the East 

Coast to watch. So we’re giving everyone a big-city parade in our 

little borough. 

This new “art direction” initiative makes certain that this year’s 

parade serves as a moving stage show of the highest quality. We 

know you’ll walk away feeling overwhelmed and thrust headlong 

into the spirit of the holiday season. Hats off to the parade 

participants for working with us on this initiative. 

At Under the Sun, we’ve been in the business of producing 

professional parades for almost two decades around the nation. Yet 

we still fi nd it amazing that, over the last six years, we’ve had the 

following places represented in the West Chester Old-Fashioned 

Christmas Parade: Texas, Florida, Virginia, Maryland, New Jersey, 

Series 

Wendell August’s Richard Bollinger 

Renowned American artist Richard Bollinger’s 

Chester County winter scene graces our pewter 

and bronze 2011 annual Christmas plate. 

Meet the Artist 

Saturday, November 5, from 11-1 and 2-4 PM 

In the Historic Barn Main Street at Exton 

103 Woodcutter Street, Exton PA 610-363-2426 

for life’s special moments 

www.wendellaugust.com 


A young Marcocci marches 

in the color guard. 

Delaware, Connecticut, Washington, D.C., and (of course) 

Pennsylvania. This year is no different—and we have some new 

surprises in store for you … So don’t miss the 2011 Old-Fashioned 

Christmas Parade!

Lamb 

McErlane 

is a proud 

sponsor of the 

Santa Float for 

the 2011 Mars Drinks 

Old Fashioned Christmas 

Parade. 

West Chester 

T 610.430.8000 

F 610.692.0877 

Results Driven. Trusted Advisors. 

www.lambmcerlane.com 

Bryn Mawr 

T 610.527.9200 

F 610.527.5402 

wellsfargo.com 

© 2011 Wells Fargo Bank, N.A. All rights reserved. 

Member FDIC. 122934 09/11 


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