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MACRO: Sound for Small Spaces<br />

132<br />

FEATURE<br />

Motorheadphone<br />

Headphones<br />

By Bob Gendron<br />

B“By rockers for rockers.” The slogan behind<br />

Motorhead’s new headphones (and earphones) cuts<br />

to the chase in the same way the band’s no-frills rock<br />

n’ roll blares through stacks of Marshall amplifiers<br />

and hits fans squarely in the chest at its concerts.<br />

Promoted as lifestyle devices, Motorheadphones<br />

claim to deliver rumbling bass without sacrificing<br />

midrange and high-frequency dynamics. While<br />

legalities prevent the literature and ads from naming<br />

names, it’s obvious the line seeks to go head-tohead<br />

with Dr. Dre’s Beats ‘phones, which give up<br />

plenty of bass but lack in other sonic areas.<br />

Motorhead, whose records fall short of audiophile<br />

standards, isn’t the first artist that springs to mind<br />

in terms of launching personal audio gear. Yet, in<br />

terms of branding, the trio’s long history, international<br />

fame, umlaut-accented logo, and, most importantly,<br />

uncompromising live-hard attitude make it the<br />

hard-rock equivalent of Harley-Davidson. Vocalist/<br />

bassist Lemmy Kilmister and company exemplify<br />

independence, nonconformity, and defiance—<br />

characteristics associated with rock n’ roll.<br />

132 TONE AUDIO NO.53<br />

March 2013 133<br />

TONE AUDIO NO.53 March 2013 133

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