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MACRO: Sound for Small Spaces<br />
132<br />
FEATURE<br />
Motorheadphone<br />
Headphones<br />
By Bob Gendron<br />
B“By rockers for rockers.” The slogan behind<br />
Motorhead’s new headphones (and earphones) cuts<br />
to the chase in the same way the band’s no-frills rock<br />
n’ roll blares through stacks of Marshall amplifiers<br />
and hits fans squarely in the chest at its concerts.<br />
Promoted as lifestyle devices, Motorheadphones<br />
claim to deliver rumbling bass without sacrificing<br />
midrange and high-frequency dynamics. While<br />
legalities prevent the literature and ads from naming<br />
names, it’s obvious the line seeks to go head-tohead<br />
with Dr. Dre’s Beats ‘phones, which give up<br />
plenty of bass but lack in other sonic areas.<br />
Motorhead, whose records fall short of audiophile<br />
standards, isn’t the first artist that springs to mind<br />
in terms of launching personal audio gear. Yet, in<br />
terms of branding, the trio’s long history, international<br />
fame, umlaut-accented logo, and, most importantly,<br />
uncompromising live-hard attitude make it the<br />
hard-rock equivalent of Harley-Davidson. Vocalist/<br />
bassist Lemmy Kilmister and company exemplify<br />
independence, nonconformity, and defiance—<br />
characteristics associated with rock n’ roll.<br />
132 TONE AUDIO NO.53<br />
March 2013 133<br />
TONE AUDIO NO.53 March 2013 133