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BUSINESS BUSINESS BUSINESS THE 10 S
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Copyright © Des Dearlove 1999 The
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SLEEPING WITH THE ENEMY 55 RISK MAN
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ACKNOWLEDGMENTS I’d like to think
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Business schools remain wedded to t
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Preface xi coaching is evidence tha
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THE LIFE AND TIMES OF BILL GATES 2
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Hindsight is a wonderful thing. For
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THE LIFE AND TIMES OF BILL GATES 6
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“Even in an environment like Lake
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THE LIFE AND TIMES OF BILL GATES 10
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THE LIFE AND TIMES OF BILL GATES 12
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THE LIFE AND TIMES OF BILL GATES 14
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BE IN THE RIGHT PLACE AT THE RIGHT
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At a fateful meeting with IBM in 19
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BE IN THE RIGHT PLACE AT THE RIGHT
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Every single PC shipped by IBM woul
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BE IN THE RIGHT PLACE AT THE RIGHT
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BE IN THE RIGHT PLACE AT THE RIGHT
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BE IN THE RIGHT PLACE AT THE RIGHT
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FALL IN LOVE WITH THE TECHNOLOGY 38
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FALL IN LOVE WITH THE TECHNOLOGY 40
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By the mid-1980s it was “cool”
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FALL IN LOVE WITH THE TECHNOLOGY 44
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“I don’t worry about Microsoft.
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FALL IN LOVE WITH THE TECHNOLOGY 48
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NOTES FALL IN LOVE WITH THE TECHNOL
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LEVERAGE YOUR BITS OFF TAKE NO PRIS
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TAKE NO PRISONERS 56 In recent year
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TAKE NO PRISONERS 58 time. We have
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TAKE NO PRISONERS 60 software, you
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NOTES TAKE NO PRISONERS 62 1 Kehoe,
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“In the software industry, a sing
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THE CAMPUS CULTURE HIRE VERY SMART
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HIRE VERY SMART PEOPLE 70 you when
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As one Microsoft employ told Newswe
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THE MICROSOFT MANAGER HIRE VERY SMA
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HIRE VERY SMART PEOPLE 76 “We’v
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HIRE VERY SMART PEOPLE 78 ♦ Rewar
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LEARN TO SURVIVE 82 to Microsoft as
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LEARN TO SURVIVE 84 “Many of our
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LEARN TO SURVIVE 86 learning organi
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CRASH TEST DUMMIES LEARN TO SURVIVE
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LEARN TO SURVIVE 90 KNOWLEDGE MANAG
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NOTES LEARN TO SURVIVE 92 1 Jager,
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“The amount of press attention is
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DON’T EXPECT ANY THANKS 98 Is it
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TECHNO TYRANT DON’T EXPECT ANY TH
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DON’T EXPECT ANY THANKS 102 BILL
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DON’T EXPECT ANY THANKS 104 admir
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DON’T EXPECT ANY THANKS DON’T E
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ASSUME THE VISIONARY POSITION 112 t
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ASSUME THE VISIONARY POSITION 114 O
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NERD INSTINCT ASSUME THE VISIONARY
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THE PARANOID PROPHET Gates on compl
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STRATEGIC INFLEXION POINTS ASSUME T
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- Page 156 and 157: Each time Microsoft grows too big,
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