Download Media Kit - Selamta Magazine

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Selamta media kit Selamta T h e i n f l i g h T m a g a z i n e o f e T h i o p i a n a i r l i n e s Panoramas of the AfricAn continent An unforgettable adventure through Africa’s most breathtaking mountain range conquering The simien mounTains An unforgettable adventure through Africa’s most breathtaking mountain range _________ The ulTimaTe eThiopian holiday The best resorts, destinations and experiences PAGE 1 Audience oNboard, oNliNe, oN the Go Selamta magazine reaches your audience on the airplane, in the airport and at home — both in print and on the Internet. Copies of the magazine are distributed in seat pockets, in the Cloud Nine lounge of Bole International Airport, in Ethiopian Airline’s international and domestic sales offices, via travel agents, and at travel fairs. Selamta reaches a broad audience: business people, frequent travelers, government officials and leisure travelers. Available on the web and for smartphones and tablets, Selamta digital is available 24/7 all around the world! 70 internatiOnal deStinatiOnS 17 dOMeStic deStinatiOnS 4.6 MilliOn paSSengerS per year Ethiopian Airlines brings Africa to the world and the world to Africa. In operation since 1946, Ethiopian Airlines is one of the most established airlines in Africa. It enjoys a leading position among Africa’s carriers, with the youngest fleet on the continent and an extensive network: Passengers enjoy 43 destinations within Africa and direct connections to important cities in the Middle East, Europe, Asia and North America. This leading position was illustrated recently with the airline’s entry into the prestigious Star Alliance network. Selamta, the in-flight magazine of Ethiopian Airlines, is a world-class publication with an array of coverage as diverse as the airline and the regions it serves. Its pages feature business, technology, health, travel, sports, culture, fine dining and more. Read by the continent’s top leaders in business and government, Selamta is a major point of reference and influence in the pan-African market. It is a showcase for the best Africa has to offer the world. For advertisers, Selamta reaches millions of affluent readers annually who provide a captive target audience. With over 4.6 million passengers each year, Ethiopian Airlines is the carrier of Africa’s elite, frequent travelers and of large numbers of non-Africans doing business on the continent. They are key decisionmakers: managers, diplomats, business owners, professionals and executives. They primarily represent an upscale group of frequent fliers with disposable incomes far above the average traveler. Ethiopian Airlines is Africa’s premier carrier. Advertise in Selamta to reach a premier audience.
Selamta media kit PAGE 2 Advertising media iNformatioN frequency: Selamta is published bimonthly — six times per year. Print run: 75,000 issues distribution: Aboard all Ethiopian flights, lounges at Bole International Airport, Ethiopian’s International and Domestic Offices worldwide, travel agents and travel fairs and at SelamtaMagazine.com (launching July 2012). techNical SPecificatioNS All sizes are expressed as width (w) x height (h) advertiSemeNt oPtioNS tWo PaGe SPread trim Size: 400mm x 260mm type area: 380mm x 260mm gutter: 20mm bleed Size: 406mm x 266mm fUll PaGe (Publication Size) trim Size: 200mm x 260mm type area: 180mm x 240mm (10mm inset) bleed Size: 206mm x 266mm (3mm added to all sides) half PaGe — horiZoNtal trim Size: 200mm x 130mm type area: 180mm x 110mm bleed Size: 206mm x 136mm half PaGe — vertical trim Size: 100mm x 260mm type area: 80mm x 240mm bleed Size: 106mm x 266mm third PaGe — vertical trim Size: 67mm x 260mm type area: 47mm x 240mm bleed Size: 73mm x 266mm marKetPlace Unit size is 1/9 page in the Marketplace section designed with supplied image, text and contact information. See page 4 for the elements that must be provided.
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