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Selamta media kit PAGE 3 marKetPlace (continued) image: Single horizontal, minimum image size of 52mm x 36mm at 300dpi Headline: Up to 20 characters (including spaces and punctuation) description: Up to 240 characters (including spaces and punctuation) location: City and country Telephone Number (please include country code) Web Address (URL) category: 1) Hotels, 2) Restaurants, 3) Transportation, 4) Education, 5) Merchandise, 6) Miscellaneous file reqUiremeNtS for dPS, fUll & Partial adS PDF/X1 (high-resolution PDF) with fonts embedded, all images saved in CMYK deSiGN reqUiremeNtS for dPS, fUll & Partial adS font: Minimum 6pt type font, Minimum 8pt reverse type font rules: Do not use any hairline rules black rules: Minimum 1/4 pt color rules: Minimum 1/2 pt color: CMYK only. NO PANTONE COLORS. crop Marks: Crop & registration marks and color bars must be offset by 10mm rich black: Use 100K combined with 40C to provide rich black trapping: Do not perform trapping. proof: Specifications for Web Offset Publications (SWOP) certified color proof is required. Proofs should include color bars with 25%, 50%, 75% and solid areas for each color. Proofs should be 100% size of file submitted, and include bleeds and trims. JourneyGroup+C62, LLC, will not be responsible for color or any other deviation from original file without a SWOP color proof supplied by advertiser. UNTIL YOU EXPLORE A NATION’S COUNTRYSIDE, you haven’t genuinely experienced that nation’s culture, its people or its beauty. Ethiopia is no exception. Despite living in its capital for more than three years, I grew most in my appreciation for Ethiopia after traveling outside Addis Ababa to the unique regions of the countryside. Those who do not spent much time outside of Addis may not understand the land’s intensity or its profound beauty. Fortunately, Ethiopia is generous — it provides ample opportunities to experience its rich landscapes in both unadorned and extravagant getaways, and all to be had in a single weekend. The following hotels and resorts can be found within a few hours’ drive from Addis Ababa. Each destination is worth the trip. 50 SELAMTA • NOVEMBER/DECEMBER 2011 B Y ANNA FA ULKNER WEEKEND E X P L O R E E T H I O P I A ’ S B E A U T Y GETAWAYS 1 BEST LAKESIDE VIEWS W E E K E N D G E T A W A Y S BABOGAYA RESORT HOTEL LOCATION Bishoftu (Debre Zeit) - (45 km from Addis) TELEPHONE 433-7068 / 0911-200-563 WEBSITE www.babogayaresort.com PRICE RANGE 1,100 - 9,305 birr Located on Lake Langano, Sabana Lodge o ers a variety of activities that are great for family vacationers. Guests can enjoy swimming, kayaking, canoeing, shing, beach volleyball and table tennis. Younger children can also amuse themselves on the oating kiddy slide. Arrangements can be made with Sabana’s management for soccer games with some local boys teams or camp res on the beach. The lodge also happens to be located in an area known for great bird watching; more than 30 varieties of birds reside in this locale. Sabana’s fabulous restaurant is no surprise, as it is owned by the proprietor of Addis Ababa’s popular Blue Tops and Top View restaurants. The eclectic menu includes Italian and vegetarian dishes, as well as a selection of delectable desserts. Sabana’s restaurant is also sensitive to its young patrons and provides high chairs and a fun kids menu. SELAMTA • NOVEMBER/DECEMBER 2011 51
Selamta media kit PAGE 4 delivery ProcedUreS All advertising material is coordinated through our sales office and should be delivered to: JourneyGroup+C62, LLC Attention: Brad Uhl, Production Director 418 Fourth Street NE Charlottesville, VA 22902 U.S.A. +001 434 961 2500 (phone) Files can be delivered electronically to our pre-press FTP site. When an ad is transmitted electronically, a high-quality color proof is still required. Proof to be delivered to the above address. Please compress all files prior to transmission to minimize potential corruption errors. https://media.journeygroup.com or sftp://media.journeygroup.com User Name: selamta Password: ethiopia Upon submitting an ad file to the FTP site, please send an email with the file name and low-resolution PDF (for placement only) to bradu@journeygroup.com. 34 Selamta • november/december 2011 Flying hundreds, oF Feet above ground strapped into a motorized paraglider that is little more than a parachute with a small motor, national geographic photographer george steinmetz has spent more than twenty years photographing some of the most remote and spectacular environments around the world. in his book African Air, steinmetz captures stunning panoramas in more than fourteen countries in Africa, giving readers captivating and intimate views of areas that have rarely, if ever before, been photographed. Kenya /// A network of elephant trails bisects the green grasses of Lake Amboseli. african air photography by g eorge Steinmetz
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