purePhoto™ Production - Imaging Solutions

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» Photo quality is the difference and the key
to get ahead of competition «
Seamless RGB workflow Continuous tones
Camera RGB
Entire photo process is based on RGB color gamut Enlarged view of photo paper Enlarged view of standard paper
The purePhoto workflow is completely
based on RGB - just like the photos as
captured by the camera. From the digi-
tal image to the final print no conversion
is needed. This results in a much higher
set of colors (gamut) compared to elec-
trostatical systems.
Gamut: RGB - CMYK RGB exposure
Electrostatical systems use the CMYK
color model and therefore have to
convert the RGB files reducing the
color space and overall quality. This loss
of information is visible for customers
especially in saturated images with blue
and green colors.
Thanks to the layer concept photo paper
can display approx. 16.7 million diffe-
rent colors per pixel. This fact together
with a print resolution of 300 ppi results
in smooth gradients and skin tones are
perfectly rendered.
The difference between photo and
electrostatic printing becomes evident:
While photo paper can reproduce the
brown of the eye naturally, the brown in
the printed eye is a mixture from several
colors.