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Adrian Said - Malta Institute of Management

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P<br />

Empower Measure Create Simplify >><br />

Cross Border Strategies for Financial<br />

Services: an analysis <strong>of</strong> <strong>Malta</strong>’s<br />

Comparative & Competitive advantages<br />

>><br />

<strong>Adrian</strong> <strong>Said</strong>


Performance to date<br />

<strong>Malta</strong>’s financial services industry is a growing industry and increasingly<br />

becoming important to <strong>Malta</strong>’s future growth<br />

Gross Value Added in Financial Intermediation sector increased to 7.5%<br />

in 2010 from 5.5% registered in 2009<br />

Total number <strong>of</strong> full time gainfully occupied in direct financial<br />

intermediation services amounted to 6,300 in 2010 (4% <strong>of</strong> gainfully<br />

occupied)<br />

Gross Value Added per employee in Financial Intermediation registered<br />

in 2010 was circa €62,000 per capita<br />

<strong>Malta</strong>’s competitiveness in the financial services sector ranked highly by<br />

the World Economic Forum’s Global Competitiveness index at 15 th out<br />

<strong>of</strong> 142 countries for its financial market development<br />

Growth is robust and is underlined by strong level <strong>of</strong> competitiveness<br />

2


Performance to date<br />

International Operators –<br />

Success stories<br />

Banking & Financial<br />

Institutions<br />

•GarantiBank<br />

•HSBC Bank (<strong>Malta</strong>) plc<br />

•Fortis Bank<br />

•FEXCO<br />

•BAWAG <strong>Malta</strong> Bank Ltd<br />

•CommBank Europe Ltd<br />

•Mediterranean Bank<br />

•Fimbank<br />

•Sparkasse Bank<br />

•Bank <strong>of</strong> Valletta plc<br />

•Banif Bank<br />

Funds<br />

•Barclays<br />

•Insight Investment<br />

•Lloyds TSB<br />

•Tell Investments<br />

•FMG<br />

•Altma Funds<br />

•NBCG<br />

•Liongate<br />

•Clive Capital<br />

Hi-Tech Hi Tech Manufacturing<br />

•Lufthansa Technik<br />

•ST Microelectronics<br />

•Trellerborg Sealing Solutions<br />

•Methode Electronics <strong>Malta</strong><br />

•Carlo Gavazzi<br />

•Actavis Group<br />

•Cardinal Health<br />

Captive Insurance<br />

•Marsh<br />

•Aon Insurance<br />

•JLT<br />

•International Insurance<br />

<strong>Management</strong> Services<br />

•Bavaria Reinsurance<br />

<strong>Malta</strong> (BMW)<br />

ICT<br />

•Crimsonwing<br />

•RS2 S<strong>of</strong>tware<br />

•Dedicated Micros<br />

3


How does <strong>Malta</strong> compare to other jurisdictions?<br />

4


Performance to date<br />

FTSE 100 companies hold 8,492 subsidiary companies outside the UK<br />

(Action Aid 2011)<br />

<strong>Malta</strong>: 32 companies (.37%)<br />

Cyprus: 57 companies (.67%)<br />

Switzerland: 234 companies (2.7%)<br />

Luxembourg: 336 companies (3.9%)<br />

Ireland: 771 companies (9%)<br />

FTSE 100 -<br />

Companies<br />

Registered in<br />

<strong>Malta</strong><br />

5


<strong>Malta</strong>’s Competitive Positioning<br />

Raising productivity— meaning making better use <strong>of</strong> available factors and<br />

resources— is the driving force behind the rates <strong>of</strong> return on investment<br />

which, in turn, determine the aggregate growth rates <strong>of</strong> an economy<br />

Thus a more competitive economy will be one which will likely grow faster in a<br />

medium to long-term perspective<br />

6


<strong>Malta</strong>’s Competitive Positioning<br />

7


<strong>Malta</strong>’s Competitive Positioning<br />

8


<strong>Malta</strong> vs. Luxembourg<br />

9


<strong>Malta</strong> vs. Luxembourg<br />

10


<strong>Malta</strong> vs. Cyprus<br />

11


<strong>Malta</strong> vs. Cyprus<br />

12


<strong>Malta</strong> vs. Ireland<br />

13


<strong>Malta</strong> vs. Ireland<br />

14


Other indicators<br />

GFCI 9<br />

A survey <strong>of</strong> 75 financial centres from 1,970 financial<br />

services pr<strong>of</strong>essionals<br />

The depth within a financial centre <strong>of</strong> the<br />

following industry sector: asset management,<br />

investment banking, insurance, pr<strong>of</strong>essional<br />

services and wealth management.<br />

Extent to which a centre is well known around the<br />

worked hand how much non –resident<br />

pr<strong>of</strong>essionals believe it is connected to other<br />

financial centres<br />

Diversity – breath <strong>of</strong> industry sectors that flourish in a<br />

financial centre, The ‘richness’ <strong>of</strong> the business<br />

environment to be measurable in similar way to that <strong>of</strong><br />

the natural environment.<br />

15


High/Low<br />

Connectivity/exte<br />

nt to which a<br />

centre is well<br />

known around<br />

the World and the<br />

extent<br />

pr<strong>of</strong>essionals<br />

believe it is<br />

connected to<br />

other financial<br />

centres<br />

Low/High<br />

Low<br />

16


Challenges/Opportunities<br />

Current economic climate could restrain growth internationally<br />

New Forces and increased international competition are driving the<br />

development <strong>of</strong> established and emerging financial centres<br />

The reputation <strong>of</strong> jurisdictions has assumed an increased prominence in<br />

the firms’ investment decisions and the competitiveness <strong>of</strong> financial<br />

centres<br />

WEF analysis clearly indicates that <strong>Malta</strong>’s as a jurisdiction could prove<br />

competitive vis-à-vis other European countries including Ireland<br />

Need to focus on securing competitiveness on the basis <strong>of</strong> a high<br />

quality <strong>of</strong>fering in relation to price.<br />

Scope to develop stronger awareness <strong>of</strong> <strong>Malta</strong> as a jurisdiction<br />

The challenge is to further develop a financial services industry<br />

underpinned by world-class infrastructure and universally recognised on<br />

the global stage<br />

17


Key Recommendations<br />

Control <strong>of</strong> Quality & Business Costs<br />

General feedback points at a decline in overall quality <strong>of</strong><br />

pr<strong>of</strong>essional service delivery in Luxembourg coupled with escalating<br />

costs<br />

Ireland focused on growing services and benefiting from improved<br />

cost competitiveness as a result <strong>of</strong> domestic economic<br />

developments<br />

Enhanced need for <strong>Malta</strong> to be innovative in its value proposition<br />

(legislation) and in particular to ensure sufficient qualified human<br />

resources so as maintain cost competitiveness<br />

18


Key Recommendations<br />

Brand development and marketing<br />

Finance <strong>Malta</strong> and the private sector have made significant<br />

investment in the promotion and development <strong>of</strong> <strong>Malta</strong>’s image as a<br />

reliable and effective jurisdiction.<br />

However, cooperation and coordination between all stakeholders is<br />

essential to promote a consistent and positive image <strong>of</strong> <strong>Malta</strong><br />

The Ministry <strong>of</strong> Foreign Affairs could play stronger role in the<br />

disseminating <strong>of</strong> information through <strong>Malta</strong>’s embassy network, and<br />

other stakeholders to ensure that information is provided in a timely<br />

manner.<br />

Scope for increased marketing budget and synergies between all<br />

stakeholders including a holistic drive for the development <strong>of</strong> the<br />

brand. Scope to appoint an international brand ambassador for the<br />

industry<br />

19


Key Recommendations<br />

The setting up <strong>of</strong> the <strong>Malta</strong> international Training Centre<br />

(MITC) provides for improved quality <strong>of</strong> trained personnel in<br />

the sector<br />

More emphasis needs to be placed on further developing a<br />

national curriculum that is in tune with the requirements <strong>of</strong><br />

this industry and in particular in the improvement in the<br />

overall standard <strong>of</strong> the English language + other languages,<br />

strong emphasis on numeracy and sound knowledge <strong>of</strong><br />

finance/economics at early stages<br />

20


Other Recommendations according to<br />

product <strong>of</strong>fer<br />

Insurance: Under the Solvency II Directive there is a clear advantage for<br />

European re/insurance operations to centralise their organisational structure<br />

in a single head <strong>of</strong>fice located within the EU. This involves replacing a multisubsidiary<br />

structure in a single head <strong>of</strong>fice with branches into Europe/Third<br />

countries to optimise capital and generate other wise, a cost and admin<br />

efficiencies<br />

Funds: Introduction <strong>of</strong> the EU Alternative Investment Funds (AIFs) and<br />

UCITS IV Directive present opportunities and threats.<br />

A structured and focused promotional pr<strong>of</strong>iling campaign focused on the source<br />

<strong>of</strong> business activity to attract funds to be domiciled and administered in <strong>Malta</strong>.<br />

Attracting internationally distributed funds requires effective engagement with<br />

other jurisdictions, through MOUs, a broad Tax Treaty Network and other<br />

regulatory communications. There is also scope to widen the industry footprint by<br />

targeting, technology firms and management companies<br />

Focus on attracting asset managers from Asia and the Middle East who are<br />

looking to establish a European footprint<br />

21


Other Recommendations according to<br />

product <strong>of</strong>fer<br />

Aircraft leasing: Together with aircraft registration, <strong>Malta</strong><br />

could focus on developing <strong>Malta</strong> into a centre for aircraft<br />

leasing by <strong>of</strong>fering activities performed across a broad<br />

spectrum and including sales, remarking and lease<br />

placement, financing operations, acquisition and<br />

management transaction negotiation, execution and del<br />

structuring and technical services.<br />

Middle East : Transform <strong>Malta</strong> into a credible business<br />

partner for investors from the MENA in relation to services<br />

that include fund administration, distribution <strong>of</strong> UCITS<br />

funds, aircraft leasing and location <strong>of</strong> family <strong>of</strong>fices<br />

22


EMCS Ltd.<br />

Tel: +356 21 341848/9<br />

Web: www.emcs.com.mt<br />

e-mail: adrian.said@emcs.com.mt<br />

23

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