Preparing a Business Plan - Bee Keeper Example - Agricultural ...

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Marketing Plan Example Marketing Strategy ’ * To expand product lines and advertise and promote these to build new markets. * To expand amount of honey sold at farm gate. * To add value to products. + To work with retail outlets to promote product and build customer loyalty for our products. The Market The beekeeping industry is essential to the environment for pollination services and for the pure natural hive products - honey, pollen, etc. Beekeepers are independent and individualistic. Most beekeepers come to the industry to enjoy the satisfying and interesting work with bees. Honey and bee products have experienced low prices over the past few years. There is very little generic marketing of honey and little coordinated consumer education. There is also no quota or restriction on production. Although most beekeepers focus on honey, some have expanded into alternate products and into value-added and specially packaged honey products. Other hive products (pollen, comb honey) are gaining customer recognition. Current outlets (farm gate and contracted retail shelf space) can handle all the honey we can produce. Market Trends Per capita honey use is static. Opportunity to produce nut’s to fill markets in areas that are infested by virroa mites. Demand for pollination services are increasing. Market Opportunities There are no other large honey producers in the immediate trading area to compete for farm gate sales. Contracted retail outlets allow special promotions. 17
Marketing Plan 18 Product The main objective of the marketing plan is to determine the products that you can sell. Your plan should discuss these products in terms of: + consumer preferences (containers, sizes, ..) + legal and political controls and regulations (labelling,..) Pricing The price that you think you can get for the products provides a tool to decide whether a new product would be profitable and in what format. Your plan should indicate: + how you set your price + what you anticipate prices will be into the future + how your prices differ from competitors pricing Place Where and how you will be selling your products is the final leg of the marketing plan. What are your alternatives for getting the product to the customer - direct sales, retail outlets, bulk sales? Promotion In your plan, what is your strategy to make consumers aware of your product? Your plan should outline the methods you will use to increase acceptance of the product and create interest in it. What about creating demand for new products? If you are introducing a new product or producing a different product, who will you be selling to? How will you assess what your customers want? Your packaging and promotion will then key in on the desires the customer has expressed.
Page 1 and 2: 6EE K E E P E R EXAMPLE Preparing a
Page 3 and 4: AC We would like to thank the follo
Page 5 and 6: Managing an agricultural business i
Page 7 and 8: Planning is a vital part of your su
Page 9 and 10: The Right look Your business plan w
Page 11 and 12: Title Page 6 The Title Page helps y
Page 13 and 14: Contents 8 The Table of Contents ou
Page 15 and 16: Business Profile and Summary 10 The
Page 17 and 18: g Organization 12 Under Business Or
Page 19 and 20: 14 Your Goals will tell the reader
Page 21: 16 To prepare the Marketing Plan, y
Page 25 and 26: 20 The Production Plan is concerned
Page 27 and 28: 22 Production History The productio
Page 29 and 30: Management & Labour Plan 24 The Man
Page 31 and 32: 1 Management& 1 Labour Plan . 26 Jo
Page 33 and 34: 28 The Financial Plan is the acid t
Page 35 and 36: 30 Projected Income Statement The P
Page 37 and 38: 32 Cash Flow Forecast The Cash Flow
Page 39 and 40: 34 Projected Statement of Assets, L
Page 41 and 42: 36 The business plan gives you a st
Page 43 and 44: 38 Do you want to supply more detai
Page 45 and 46: 40 BUSINESS PLAN 19 - 19 to Operate
Page 47 and 48: Marketing Plan Production Plan Mana
Page 49 and 50: Mission I Goal Strategy I Tactics T
Page 51 and 52: 46 Product Projected Prices Place P
Page 53 and 54: 48 Production History Production Sc
Page 55 and 56: Job Allocations Name Functions Trai
Page 57 and 58: Income Total Income Expenses Total
Page 59 and 60: Total Assets Total Liabilities Open
Page 61 and 62: GLOSSARY OF BUSINESS TERMS 56 Accru
Page 63 and 64: GLOSSARY OF BUSINESS 58 Expense: A
Page 65: Preparing a Business Plan Comment F

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