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Preparing a Business Plan - Bee Keeper Example - Agricultural ...

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Marketing <strong>Plan</strong><br />

<strong>Example</strong><br />

* Honey: liquid, comb<br />

* Alternate products: pollen, nut’s<br />

* Value added products: wax, packaging<br />

Products ,<br />

Prices<br />

1995 1996 1997 1998 1999<br />

Honey-wholesale 0 .95 0.98 1 .oo 1.05 1.10<br />

-farm gate 1.25 1.25 1.30 1.30 1.35<br />

-specialty 2.50 2.50 2.60 2.60 2.70<br />

-comb 6.00 6.00 7.00 7.00 8.00<br />

Wax-bulk 2.00 2.00 2.00 2.00 2.00<br />

-candles* 17.50 17.50 17.50 17.50 17.50<br />

Pollen-bulk 8.00 8.00 8.00 8.00 8.00<br />

-packaged 15.00 15.00 15.00 15.00 15.00<br />

Nuts 38.50 38.50 40.00 42.50 45.00<br />

* based on $4.00 per pair<br />

* Honey, pollen,<br />

comb honey,<br />

wax products<br />

+ Nut’s<br />

Retail outlets<br />

Farm-gate<br />

Nut’s<br />

Place<br />

- current retail outlets<br />

- existing “farm-gate” customers<br />

- lower mainland<br />

- local area<br />

Promotion<br />

- special promotions to feature pollen, comb honey<br />

and wax products<br />

- more colorful displays in current shelf space<br />

- new labelling and packaging<br />

- signage<br />

- display area<br />

- labelling and packaging<br />

- trade magazines<br />

- local bee clubs

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