Preparing a Business Plan - Bee Keeper Example - Agricultural ...
Preparing a Business Plan - Bee Keeper Example - Agricultural ...
Preparing a Business Plan - Bee Keeper Example - Agricultural ...
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Marketing <strong>Plan</strong><br />
<strong>Example</strong><br />
* Honey: liquid, comb<br />
* Alternate products: pollen, nut’s<br />
* Value added products: wax, packaging<br />
Products ,<br />
Prices<br />
1995 1996 1997 1998 1999<br />
Honey-wholesale 0 .95 0.98 1 .oo 1.05 1.10<br />
-farm gate 1.25 1.25 1.30 1.30 1.35<br />
-specialty 2.50 2.50 2.60 2.60 2.70<br />
-comb 6.00 6.00 7.00 7.00 8.00<br />
Wax-bulk 2.00 2.00 2.00 2.00 2.00<br />
-candles* 17.50 17.50 17.50 17.50 17.50<br />
Pollen-bulk 8.00 8.00 8.00 8.00 8.00<br />
-packaged 15.00 15.00 15.00 15.00 15.00<br />
Nuts 38.50 38.50 40.00 42.50 45.00<br />
* based on $4.00 per pair<br />
* Honey, pollen,<br />
comb honey,<br />
wax products<br />
+ Nut’s<br />
Retail outlets<br />
Farm-gate<br />
Nut’s<br />
Place<br />
- current retail outlets<br />
- existing “farm-gate” customers<br />
- lower mainland<br />
- local area<br />
Promotion<br />
- special promotions to feature pollen, comb honey<br />
and wax products<br />
- more colorful displays in current shelf space<br />
- new labelling and packaging<br />
- signage<br />
- display area<br />
- labelling and packaging<br />
- trade magazines<br />
- local bee clubs