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Business Case Analysis 'Electronic Payment Systems in Action ...

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of shopp<strong>in</strong>g on-l<strong>in</strong>e. This can be done by provid<strong>in</strong>g an electronic file <strong>in</strong> which people can<br />

safely store their names, addresses, credit-card numbers, passwords and any other<br />

<strong>in</strong>formation they may need for register<strong>in</strong>g on movie Gallery website.<br />

This e-payment system will be very convenient for the consumer, and for the merchant. It<br />

will stimulate more transactions, more bus<strong>in</strong>ess completed, and more sales. From our<br />

research, it is our experience that merchants are frequently frustrated by the fact that more<br />

than 40 per cent of consumers abandon their on-l<strong>in</strong>e purchases when they are confronted<br />

with requests for personal <strong>in</strong>formation.<br />

With E-Wallet <strong>in</strong> place, it will enable Movie Gallery customers to enter their credit details<br />

and then conduct repeated transaction us<strong>in</strong>g any of the follow<strong>in</strong>g mentioned media(s). It<br />

may only require customers to simply to use PIN to do the transactions.<br />

o Web<br />

o Email<br />

o WAP<br />

o SMS<br />

Whether it is an onl<strong>in</strong>e form, with<strong>in</strong> projected Movie Gallery Onl<strong>in</strong>e Shop, an Email or by<br />

reply<strong>in</strong>g to an SMS text message, it will allow customers to purchase or rent DVD’s by the<br />

simple addition of a PIN. This may results <strong>in</strong> <strong>in</strong>creased sales s<strong>in</strong>ce your customers do not<br />

need to add details each time they make a transaction. No more requests for Name, address<br />

and Bill<strong>in</strong>g address<br />

It is an <strong>in</strong>corporated system for order<strong>in</strong>g, mak<strong>in</strong>g payment and do<strong>in</strong>g f<strong>in</strong>ancial account. In<br />

addition, the tiresome paperwork for record<strong>in</strong>g and track<strong>in</strong>g of orders can be reduced due to<br />

the automation because all of them can be put together <strong>in</strong> <strong>in</strong>terconnected database.<br />

By implement<strong>in</strong>g the Electronic <strong>Payment</strong> System, it will also help the Movie Gallery to<br />

collect its earn<strong>in</strong>gs easily, and thus cutt<strong>in</strong>g down staff. The setup cost for the Electronic<br />

<strong>Payment</strong> System is relatively high but after it has been setup, the company can earn many<br />

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