Download PDF - Strategy

Marketer Survey
The BIG one
The biggest issue currently facing the marketing
industry is:
ROI pressure .......................................................................... 29.1%
Media fragmentation ............................................................. 21.8%
Ad clutter .................................................................................15.1%
Integration ............................................................................... 11.7%
Consumer control .................................................................... 7.8%
Media advertising costs ........................................................... 6.1%
Other ....................................................................................... 3.4%
Corporate responsibility ..........................................................2.8%
Accountability ...........................................................................1.7%
Privacy......................................................................................0.5%
Top ad spenders
(The over-60 million-aires)
1. Procter & Gamble
2. Rogers Communications
3. Government of Canada
4. BCE Corporation
5. Miscellaneous Real Estate Developers
6. General Motors
7. Ford Motor Company
8. Chrysler Dodge Jeep Dealers Association
9. Provincial Government Lotteries
10. Johnson & Johnson
All data sourced to The Nielsen Company. Data is national from Jan. – Sep. 2007
inclusive. All companies in the top 10 exceeded $60 million in advertising expenditure.
The top 10 companies accounted for 13.6% of the total expenditure, holding steady
with 2006, which was at 13.5% for the same measurement period.