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The poll
takers
• 179 marketers fi lled out our survey conducted from Dec. 21,
2007 to Feb. 8, 2008.
• Most held the title of VP or director of marketing (30.2%),
followed by marketing manager (26.2%), then president
(21.8%).
• On the salary front, most were making over $201,000
(27.9%), followed by by $101, 000 to $150, 000 (22.3%).
Almost 22% made between $71,000 and $100,000.
(None made under $30,000).
• The respondents skewed male (56.4%) over female (43.6%).
• Age-wise, most were between 36 and 45 (41.4%), followed by
26 and 35 (27.9%), then 46 to 55 (22.3%).
Marketer Survey
Category rank on total media
1. Retail ...................................................................13.2%
2. Automotive ........................................................ 11.6%
3. Entertainment ..................................................... 7.4%
4. Food .......................................................................6.6%
5. Real estate ...........................................................5.5%
6. Financial and insurance services .....................5.2%
7. Local automotive dealer advertising ............... 5.1%
8. Travel and transportation ................................. 4.6%
9. Telecommunications ......................................... 4.5%
10. Restaurants, catering services, nightclubs .. 4.1%
All data sourced to The Nielsen Company. Data is national from Jan. – Sep. 2007
inclusive. All categories in the top 10 each exceeded $250 million in advertising
expenditure. The top 10 categories accounted for 67.8% of the total expenditure.