Authorpreneur Magazine - Issue 2
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FROM COACH<br />
TO AUTHOR<br />
Andrew R Miller<br />
PITCHING FOR<br />
BUSINESS<br />
Hazel Edwards<br />
VIDEO BOOK TRAILERS<br />
AUTHOR WEBSITES<br />
THE BESTSELLER INCUBATOR<br />
March 2013<br />
E-READER<br />
DIGEST<br />
Alicia Freile
www.barefootbasics.com.au<br />
see page 16 to read how you can win this<br />
7 week online coaching program
CONTENTS<br />
04<br />
E-READER DIGEST<br />
Alicia Freile<br />
06<br />
FROM COACH TO AUTHOR<br />
Andrew R Miller<br />
08<br />
PITCHING FOR BUSINESS<br />
Hazel Edwards<br />
10 INDIE<br />
RECON<br />
11<br />
MEDIA CENTS & SENSIBILITY<br />
Christina Hamlett<br />
BOOK TRAILERS<br />
12VIDEO<br />
16<br />
BESTSELLER INCUBATOR<br />
17AUTHOR WEBSITES<br />
Jeannie Barker<br />
19<br />
20 WHITSUNDAY WRITERS<br />
FESTIVAL<br />
Gloria Burley<br />
23<br />
I WRITE. . .<br />
MENTION<br />
AUTHORGRAPH<br />
www.authorpreneurmagazine.com<br />
INTRODUCTION<br />
March 2013<br />
Jeannie Barker<br />
Founder & Editor<br />
Welcome to the second edition of <strong>Authorpreneur</strong><br />
<strong>Magazine</strong>.<br />
Our featured authority publisher is Alicia<br />
Freile. She shares her story of being invited<br />
by a publishers to write a non-techie’s guide<br />
to e-books and e-readers. Authoring E-Reader<br />
Digest is helping Alicia build her professional<br />
reputation and giving her a foundation upon<br />
which to build her career.<br />
Coach Andrew R Miller shares his journey to<br />
becoming a published author in From Coach to<br />
Author.<br />
Renowned expert <strong>Authorpreneur</strong> Hazel Edwards<br />
shares tips on Pitching for Business in an extract<br />
from her book <strong>Authorpreneur</strong>ship, the business of<br />
creativity.<br />
We welcome award winning author and media<br />
relations expert, Christina Hamlett as a regular<br />
contributor with her new column Media Cents<br />
and Sensibility. In her first column Christina talks<br />
about your book pitch and invites you to share<br />
yours in Twenty Five Words or Less.<br />
Don’t miss the opportunity to win The Bestseller<br />
Incubator 7 week online coaching program with<br />
Rochelle Stone from Barefoot Basics. It’s easy<br />
to enter with a like, follow or tweet!<br />
Until next time,<br />
To cater to different reading preferences the magazine is<br />
available in three formats:<br />
Web <strong>Magazine</strong> – If you prefer to read online you can read all the<br />
content online on the website www.authorpreneurmagazine.<br />
com<br />
Digital <strong>Magazine</strong> – If you prefer to read a digital magazine<br />
you can view it at the www.magcloud.com website, or via the<br />
MagCloud App<br />
Print <strong>Magazine</strong> – If you prefer a print magazine you can order<br />
your copy at www.magcloud.com or via the MagCloud App<br />
We invite you to share your author story or contribute<br />
an article or short piece on a topic of interest to<br />
authors. Please see our submission guidelines or email<br />
info@authorpreneurmagazine.com.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
3
AUTHORITY<br />
ALICIA FREILE<br />
talks about<br />
E-READER DIGEST<br />
4<br />
I thought it would be a great opportunity<br />
to ‘get my name out there’ as an expert<br />
on the topic<br />
In 2012, I did something I never planned to do... I<br />
announced the launch of my first book, E-Reader<br />
Digest.<br />
Why was this so unexpected? Because I’m not a<br />
writer by trade... Come to think of it, I wasn’t even a<br />
very good student in school. What I am is a graphic<br />
designer who works closely with the book publishing<br />
industry, but never before considered a foray into<br />
the editorial side of the field. Certainly, I had never<br />
imagined I’d be an authority author on a book!<br />
But I’m getting ahead of myself... I’ll backtrack a<br />
little, and tell you a bit about me and how I ended up<br />
writing my book.<br />
I have been working in the book publishing industry<br />
for 15 years and I absolutely love it. Starting my<br />
career in Philadelphia, Pennsylvania, I worked as<br />
an in-house book designer for nine years before<br />
moving to Australia to pursue a master’s degree in<br />
Design Management. My plan was to get my degree<br />
and then return to America to continue working in<br />
publishing, hopefully at a higher level than before.<br />
Funny how plans get derailed, isn’t it? During my<br />
studies, I met my Australian husband-to-be and<br />
quickly realized that I needed to find a way to stay<br />
and work in Australia. It was easier said than done.<br />
Because sponsored business visas for graphic<br />
designers were like gold dust, I had to consider other<br />
options... including the notion of starting my own<br />
graphic design business. And this is what I ended<br />
up doing.<br />
In the past, I wondered why so many immigrants are<br />
entrepreneurs. And now I know! As an immigrant, it<br />
can be extremely difficult to break into an industry<br />
when your entire professional network (and<br />
reputation) is based on the other side of the world.<br />
Even if you have a wealth of experience, if people<br />
don’t know you then you may as well be invisible to<br />
them.<br />
In 2008, I launched Tango Media, a boutique graphic<br />
design company focusing on book design, layout<br />
and typesetting. I had a few American clients that<br />
I knew through my publishing career in the States,<br />
plus a couple of Australian clients that I managed to<br />
connect with since arriving down under. But I needed<br />
to grow my Australian client base and expand the<br />
business in order for it to be sustainable.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Around this time, e-books started to enter my<br />
radar. I knew about Amazon’s Kindle, and e-books<br />
in general, from friends and colleagues in the United<br />
States. But Australia was a few years behind in<br />
this technology; only the faintest murmurs about<br />
e-books were heard down under. It struck me as<br />
an excellent opportunity to get into this area early<br />
on, so I learned how to design, format and distribute<br />
e-books for my American and Australian clients.<br />
It was a great move because digital publishing in<br />
Australia (and everywhere) has grown steadily, and<br />
I was lucky enough to have a head start.<br />
A year ago, one of my digital publishing clients,<br />
Michael Wilkinson (Wilkinson Publishing), saw a<br />
gap in the market for printed resources geared<br />
to consumers wanting to learn about e-books<br />
and e-readers. This type of content was readily<br />
available online, but only the tech-savvy would<br />
know where to find it. Michael decided he wanted<br />
to publish a printed non-techie’s guide to e-books<br />
and e-readers, that would be written in easy-tounderstand<br />
language. He asked me if I wanted to<br />
author the book.<br />
I was surprised by his offer... I was no techie. I<br />
hated learning to use the computer during my<br />
undergraduate days and learning new software<br />
never came easily to me. I told Michael all of this<br />
and he replied by saying “That’s exactly why I want<br />
you to write it. You’ll explain e-books and e-readers<br />
to people who struggle with technology in a way<br />
that is clear and easy to understand”.<br />
I quickly agreed to write the guide. Aside from<br />
the fact that I’m passionate about the subject of<br />
digital reading, I also thought it would be a great<br />
opportunity to ‘get my name out there’ as an expert<br />
on the topic… especially in Australia where I’m still<br />
building my professional reputation and network.<br />
Authoring E-Reader Digest would give me the<br />
foundation upon which I could continue to build my<br />
career. It would allow me to gain recognition in my<br />
industry and online. How could I say no?<br />
Writing E-Reader Digest was hard work... way tougher<br />
than any book design project I had undertaken. And<br />
I was doing it on top of my normal workload! The<br />
writing took more time than I anticipated, involved<br />
a lot more research, and was quite frustrating at<br />
times. But Michael Wilkinson, the publisher, was<br />
www.authorpreneurmagazine.com<br />
encouraging and patient with my questions. His<br />
confidence in the book made me feel confident<br />
about it too, and pretty soon I had written the entire<br />
draft manuscript and submitted it to the editor.<br />
After the editor’s review, the manuscript came back<br />
to me so that I could design and lay out the book.<br />
(That’s right, I designed my own book!) I wasn’t<br />
sure if this was going to be a smart idea or the<br />
biggest mistake I ever made... It turned out to be<br />
a good move, as we saved a lot of time by keeping<br />
the design with me instead of an external designer.<br />
Since E-Reader Digest covered the latest technology<br />
in digital reading, we couldn’t afford to spend much<br />
time on the editorial process. The technology<br />
continues to change all the time and wasn’t going<br />
to stop because my book was on press. It needed to<br />
go to press fast!<br />
E-Reader Digest was published in November 2012 and<br />
is also available online and in stores in Australia, the<br />
US, the UK, and various other countries.<br />
It is early days for the book, of course, but I’ve<br />
noticed an uptick in Tango Media’s website traffic<br />
since the book came out. And I’ve been able to take<br />
advantage of being a published author by serving<br />
as an ‘expert’ for journalists to ask questions about<br />
e-books and e-readers. Only time will tell what else<br />
E-Reader Digest will bring my way...<br />
One area worth mentioning here is promotion. Many<br />
authority authors, myself included, need to handle<br />
the book promotion and publicity themselves.<br />
At times, this felt more challenging than actually<br />
writing the book because I quickly needed to learn<br />
everything I could about how to promote a book. I<br />
learned how to correctly write my own press release,<br />
how to navigate the world of newspapers, TV and<br />
magazines, and how to make the most of online and<br />
social media promotion. None of it was easy, but<br />
the lessons learned in this area were all extremely<br />
valuable and I can apply them to my business.<br />
As for publishing a book to set one’s self up as an<br />
authority, I realize I was lucky that an established<br />
publisher approached me to write a book AND paid<br />
me to do it. Often, authors who wish to write a book<br />
to promote themselves as an expert must foot<br />
the bill themselves... either by self-publishing or<br />
working with a vanity press. But I think the benefits<br />
are the same regardless of the path you take: Your<br />
March 2013<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
5
professional profile<br />
gets a big boost, your<br />
byline is all over the<br />
internet, and you<br />
can always bring a<br />
copy of your book<br />
to a meeting with<br />
a potential client...<br />
which is sure to<br />
impress!<br />
6<br />
Alicia Freile<br />
Alicia Freile is the author of E-Reader Digest,<br />
a non-techie’s guide to the world of e-books<br />
and e-readers. She is also the Design<br />
Director of Tango Media Australia and the<br />
Director of Tango Media USA. At Tango<br />
Media, Alicia handles e-book publishing as<br />
well as traditional book design for a variety<br />
of American, Australian and UK clients. She<br />
manages an international team of book<br />
publishing professionals in e-book design,<br />
formatting and distribution, helping book<br />
publishers to get their traditional books into<br />
digital format in both English and Spanish.<br />
In the past, Alicia has worked as an in-house<br />
book designer for American and Australian<br />
publishing houses. She holds a Bachelor’s<br />
degree in Communication Design from the<br />
United States and a Master’s degree in<br />
Design Management from the University<br />
of New South Wales, Australia. E-Reader<br />
Digest is her first book. Alicia lives in Sydney,<br />
Australia with her husband.<br />
Website<br />
www.tangomedia.com.au<br />
Buy the book E-Reader Digest at<br />
www.angusrobertson.com.au<br />
by Andrew R Miller<br />
On 5 October 2012, a book titled Hope Won’t Pay the<br />
Wages was published on Amazon with me as the<br />
author. My very first book.<br />
After it was finished, I was thinking about all the<br />
people that had been instrumental in its creation<br />
and development: the idea itself; the people that I<br />
interviewed; the book coach who helped me to write<br />
it; the web developer who put the dedicated website<br />
together; the cover designer; the proof reader. And<br />
I realised that, when I thought back to how I met<br />
those people and where the initial connection came<br />
from, almost every single person could be tied to a<br />
conversation I had had whilst networking.<br />
The main concept of my book is to draw out learning<br />
points from business owners and entrepreneurs.<br />
But not from those that are fantastically successful<br />
(there are plenty of those types of book around)<br />
but from the people who faced their worst possible<br />
business nightmare - corporate collapse - and<br />
survived. For it is through adversity that we learn<br />
the most.<br />
I work with companies that are in distress or facing<br />
insolvency and, as I always said, there isn’t a LinkedIn<br />
group for companies about to go bust. This thought<br />
led me to adapt my day to day work into a book so<br />
that the experiences of those that had been through<br />
difficult times could be passed on to others.<br />
My initial idea was to just pull together a series of<br />
blogs or articles, although the concept of a book<br />
was flittering on the edge of my thoughts. Never<br />
having been a writer, if I thought about it too much, I<br />
became paralysed with fear. So I decided to just get<br />
on with talking to people, see what nuggets I could<br />
glean and worry about what to do with it later.<br />
I used breakfast meetings and online forums to find<br />
people willing to be interviewed. Ultimately, of these<br />
people, only two were prior contacts of my own. The<br />
rest were new and the tales and the learning points<br />
I got from them were dynamite.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Once I had my research<br />
gathered, the big question was<br />
‘what was I going to do with<br />
it?’ I was introduced to a book<br />
coach, Gail Powell, who was<br />
running a course to help people<br />
get a business book written.<br />
Gail really helped me find<br />
focus and clarity; unlocking my<br />
limiting beliefs and giving me<br />
the tools to take action and get<br />
motivated about making my<br />
thoughts become reality.<br />
At another networking event,<br />
a web developer, Axita Ltd,<br />
liked the idea of the book and<br />
offered to develop my website<br />
www.hopewontpaythewages.co.uk and book cover<br />
for free. And, as if by chance, I was also mentoring<br />
an academic who ended up proof reading my<br />
manuscript; it was amazing how it all seemed to<br />
come together.<br />
Somehow it all just fell into place. The book is<br />
proving to be incredibly popular. As well as creating<br />
awareness of an area of business where greater<br />
support is needed, it also provides that support. But<br />
the lessons learnt are applicable to every business<br />
owner and everyone that has read it has found<br />
something that they can take away and use in their<br />
own enterprise.<br />
I now even have interest at a government level,<br />
with Vince Cable’s Enterprise Directorate Strategy<br />
requesting a copy and subsequent meeting to<br />
help them aid their own research and policy<br />
development.<br />
To become an author I would have to take my own<br />
advice. Prepare to be flexible, react and move; no<br />
matter what life throws at you. You have to be<br />
really passionate about what you do because this<br />
will translate into the book. Meeting and speaking<br />
to people and learning from others’ experiences, as<br />
well as listening to their feedback was invaluable<br />
to me. Without this input my book would certainly<br />
not have been published at this stage. Get out there,<br />
meet people, discuss ideas and see where it leads –<br />
believe me there is no one winning formula.<br />
www.authorpreneurmagazine.com<br />
March 2013<br />
Andrew R Miller<br />
Andrew R Miller has<br />
over 16 years experience<br />
working in insolvency and<br />
turnaround for one of the<br />
big 4 global accountancy<br />
firms, including a period<br />
spent in the insolvency<br />
unit of a well-known<br />
high street bank. He is<br />
a qualified chartered<br />
accountant and<br />
qualified insolvency<br />
practitioner.<br />
The nature of his work<br />
involved, predominantly,<br />
trading businesses that<br />
had gone into receivership or administration<br />
with a view to selling them as a going concern<br />
and saving the business and the employees.<br />
Andrew became more<br />
involved in internal<br />
management; leading and<br />
motivating teams and<br />
helping individuals develop<br />
and better themselves.<br />
This led Andrew to an<br />
interest in coaching.<br />
In 2010 he obtained the<br />
first of his two diplomas<br />
from The Coaching Academy<br />
and, in 2011, he set up his<br />
own coaching business;<br />
ARM Coaching Services.<br />
Andrew developed the concept of a Turnaround<br />
Coach, a confidential and independent<br />
service to help directors at a personal level.<br />
His combination of business knowledge and<br />
awareness of the turnaround and insolvency<br />
market coupled with his coaching training<br />
has helped directors stay in control, remain<br />
focussed, maintain their confidence levels and<br />
allowed them to make the right decisions, at<br />
the right time and for the right reasons.<br />
www.hopewontpaythewages.co.uk<br />
www.armcoaching.com.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
7
8<br />
Renowned Expert <strong>Authorpreneur</strong><br />
Hazel Edwards<br />
shares tips on<br />
Pitching for<br />
Business<br />
A (<strong>Authorpreneur</strong>ial) Hint<br />
Pitch a proposal this week<br />
in a way you haven’t<br />
tried before.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
1. As an authorpreneur you’re more likely to be<br />
initiating and so you may be ‘pitching’ a new<br />
process or concept as well as the content. If<br />
using terms, which are new to your audience,<br />
keep it simple. Don’t assume they know all the<br />
new verbs of how to do something technical,<br />
that you’ve just learnt recently.<br />
2. Pitchathon: Convince why your project is<br />
saleable/publishable NOW. Practice to a time<br />
limit, even to the dog! Or the mirror. Or record<br />
it.<br />
3. Speed Dating. Some publishers host bookseller<br />
events at which that season’s list authors<br />
have a limited time in which to explain why<br />
their book is relevant. Booksellers rotate in<br />
five minute slots around the author tables,<br />
ask questions and give feedback on what<br />
appeals to their markets. At the end, orders are<br />
placed with the publisher on titles, which have<br />
convinced them. In anticipation of next season,<br />
list 6 points on why your book or project may<br />
appeal. You’re permitted to use visuals like the<br />
cover.<br />
4. Chances are your project will cross media.<br />
Practise with the equipment, so there are NO<br />
technical hitches.<br />
5. Humour helps, if it is relevant. E.g. One<br />
illustrator presented a fast humorous<br />
autobiography in book covers she had designed.<br />
But it was the wit of her comments, which<br />
convinced future clients of the depth of her<br />
ideas and flexibility.<br />
6. Consider the project from the listener’s<br />
perspective. What do they most need from you?<br />
7. Play Devil’s Advocate. Point out the likely<br />
problems and how you will solve them with<br />
your innovation. E.g. Challenges of adult literacy<br />
addressed through simple performance scripts<br />
and reading with a purpose. E-scripts for easy<br />
accessibility in remote regions.<br />
8. Where would this project fit within their<br />
existing list? Show you have researched them.<br />
9. A creator profile & CV are different. Indicate<br />
your skills relevant for this project.<br />
A CV is where you have been.<br />
A profile indicates what you can do.<br />
www.authorpreneurmagazine.com<br />
10. List non- traditional markets. Consider three<br />
possible markets for your current project.<br />
11. Time-lag. It may be a good idea, but in the<br />
wrong place at the wrong time. Despite fear<br />
of imitation, leave your proposal on file with<br />
the producer. Often your current proposal<br />
may remind them when they are seeking new<br />
writers for another series.<br />
12. Prepare a very well presented folder with<br />
samples and contact links for later study.<br />
Especially if any translation or costings are<br />
involved. Non native speakers may need<br />
to have your words translated and their<br />
significance considered.<br />
13. Flexibility: Be willing to re-structure according<br />
to clients’ current budgets or requirements, but<br />
build in payment stages, rather than working<br />
on spec (speculation).<br />
14. Rates and conditions: Inform yourself of<br />
industry rates and don’t undercut. Decide<br />
whether to risk a percentage of eventual profits<br />
(gross or net are different) or take a fee now<br />
and no continuing interest. Do you want your<br />
reputation to be enhanced by this? Must your<br />
name be included? Or is it for a charity?<br />
15. Track record: Give examples of previously<br />
completed projects.<br />
16. Copyright your material and keep evidence of<br />
dated, earlier drafts.<br />
17. Investigate trade marking or patents if<br />
appropriate.<br />
18. Collaborative projects. Clarify rights and have<br />
signed agreements on expenses and income<br />
splits.<br />
19. Time frame. Some projects such as animation<br />
or film take years, and others never get past the<br />
initial stages. Stagger your projects, so you are<br />
not living on hopes.<br />
20. If this concept is emotionally significant to you,<br />
the financial considerations may be secondary.<br />
BUT you need to monitor how much time and<br />
energy can be given long term.<br />
March 2013<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
9
This is an extract from Hazel Edward’s book<br />
<strong>Authorpreneur</strong>ship, The Business of Creativity.<br />
Order the book here:<br />
www.asauthors.org/dvdbook/authorpreneurship<br />
10<br />
Hazel Edwards<br />
<strong>Authorpreneur</strong> Hazel Edwards is best known<br />
for There’s a Hippopotamus on Our Roof Eating<br />
Cake but writes across media, age groups and<br />
non/fiction. Writing a Non Boring Family History,<br />
<strong>Authorpreneur</strong>ship, The Business of Creativity are<br />
best e-sellers from her online bookstore.<br />
Hazel is a frequent confererence speaker,<br />
mentor and conducts web chats. f2m:the boy<br />
within a documentary is in progress about<br />
her co-written YA novel about transitioning<br />
gender.<br />
www.hazeledwards.com<br />
making indie publishing<br />
a mission possible<br />
The Indie ReCon free online conference presented<br />
in February 2013 featured over 25 guests who<br />
discussed the nuts and bolts of self-publishing<br />
from the pros and cons, all the way through to<br />
marketing and becoming a bestselling author.<br />
Guests included Darcie Chan, Lori Culwell, Joel<br />
Friedlander, C J Lyons, Joanna Penn, and many<br />
more.<br />
Topics covered included:<br />
- Branding You and Your Book<br />
- Breaking into International Markets<br />
- Building a Bestselling Publishing Team<br />
- Creating Unique yet Affordable Covers<br />
- Creative Book Launches<br />
- Entrepreneurial Authors Many Hats<br />
- Getting eBooks into Bookstores<br />
- Planning your Future<br />
- The Biggest Mistakes Indie Authors Make<br />
- The Future of Digital Publishing<br />
- The Future of eBooks as Apps<br />
- The Magic of Awards and Reviews<br />
- The Pros and Cons of Indie Publishing<br />
If you missed the conference you can still view the<br />
posts, videos and chat recordings on the website:<br />
www.indierecon.org<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Media Cents and Sensibility by Christina Hamlett<br />
Twenty-Five Words Or Less<br />
“What’s your book about?”<br />
Whether it’s still a work-in-progress or has just<br />
made its official debut, you probably get asked that<br />
question a lot. Depending on who your listener is,<br />
how much time you have, and what sort of call to<br />
action you want to create, you probably also have a<br />
short version and a long version of your answer.<br />
How do you reply, though, if that question is asked<br />
by someone in the media; specifically, someone<br />
in a position to give your book some favorable<br />
publicity?<br />
Unfortunately, authors typically make the mistake<br />
of rabbiting on ad nauseum about all of the wrong<br />
things. Giddy to be in the spotlight, they treat the<br />
question – and every interview - as a free commercial<br />
to aggressively push sales rather than a chance to<br />
calmly project credibility as an expert on the book’s<br />
core themes. By focusing entirely on the book rather<br />
than articulating why it will resonate with the media<br />
outlet’s target demographic, they ultimately miss an<br />
opportunity to become a recurring guest.<br />
From a reporter’s perspective, a writer who can’t<br />
distill the scope and purpose of his/her book in a<br />
pitch that’s less than 25 words is likely to deliver<br />
a meandering monologue without any takeaway<br />
value.<br />
I call this The Eugene Syndrome.<br />
Throughout his adolescence, I used to take my<br />
nephew, Eugene, to San Francisco every Christmas<br />
break to go shopping, look at Alcatraz through the<br />
www.authorpreneurmagazine.com<br />
Christina Hamlett<br />
Pier 39 telescopes, and experience fine dining. He’d<br />
often use the occasion of the long car ride to tell me<br />
about the latest movie he had seen. In his zeal not<br />
to leave anything out, his summaries were generally<br />
longer than any of the actual films and, by the time<br />
we rolled back home, he had yet to reach the ending<br />
and refused to exit the car until he had finished. His<br />
recaps tended to flow like this:<br />
“So it starts out with these horses and they’re wild<br />
and running around in this canyon that’s Wyoming or<br />
something and then there’s this girl who lives on a farm<br />
and this guy named Ned likes her but then there’s this<br />
other guy named Bob who likes her, too, and he and Ned<br />
don’t get along and Ned thinks Bob let Julie’s horses loose<br />
– Julie was the name of the girl – but meanwhile back<br />
in town everybody’s all mad because the Depression’s<br />
going on and nobody has any money and Julie goes to<br />
buy food to fix dinner for her father since her mother died<br />
when she was a little girl and…”<br />
Whether you make your media pitch in an email,<br />
by phone or in person, brevity is critical in selling<br />
yourself as someone who not only respects the<br />
reporter’s time but also understands the needs/<br />
wants/interests of the readers, listeners and<br />
viewers the reporter is courting.<br />
Can you describe your book in 25 words or less?<br />
Please post your book description in the comments<br />
section on the website. The best three will be<br />
showcased in my next column.<br />
Former actress and theater director Christina Hamlett is a media relations expert<br />
and award winning author whose credits to date include 30 books, 150 stage plays,<br />
5 optioned feature films, and squillions of articles and interviews. In additional to<br />
being a professional ghostwriter, she is a script consultant for the film industry<br />
(which means that she stops a lot of really bad movies from coming to theaters<br />
near you).<br />
Christina’s latest book, Media Magnetism: How to Attract the Favorable Publicity You<br />
Want and Deserve, is targeted to authors, artists, entrepreneurs, business owners<br />
and nonprofits. www.authorhamlett.com<br />
March 2013<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
11
Are book trailers considered an essential marketing tool for authors now? Probably not by many, however,<br />
when you consider the huge marketing potential offered by video sharing sites like YouTube, authors might<br />
be well advised to consider tapping into this marketing tool. But be warned - a bad book trailer may be<br />
worse for you than having no book trailer!<br />
Video book trailers come in a variety of ‘styles’. Everything from simple image and text montages, to authors<br />
talking about their books, right through to productions that resemble movie trailers. It is particularly<br />
important to consider which type of trailer will appeal to your potential readers. Not only do you want<br />
something that shows people what the book is about, but something they will enjoy watching and feel<br />
compelled to share with others.<br />
Read the experiences of these authors, who have used a variety of different types of trailers. View their<br />
videos and share your thoughts on these trailers on the <strong>Authorpreneur</strong> <strong>Magazine</strong> website. What type of<br />
trailer do you have for your book? Or what type do you think would suit your book / reader’s tastes?<br />
12<br />
Video Book Trailers<br />
www.ellyklein.com<br />
Elly Klein<br />
I produced a video book trailer for my humorous relationship advice book, Men<br />
Are Like a Box of Chocolates. I wrote it myself and used images from my book. I<br />
also selected the track from stock music. A friend, who lives in LA and works as<br />
an animator, put it together for me, as I don’t have the technical know-how.<br />
It’s difficult to measure how successful it’s been for driving traffic and sales.<br />
At the moment, it’s had around 500 views and has been live for 6 months. I’m<br />
glad I have it, because I think it’s a really fun and dynamic way to promote the<br />
book.<br />
http://www.youtube.com/v/Zhd_9AFVJn8?fs=1<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Marianne Cantwell<br />
I created a book trailer for my book Be A Free Range Human which launched<br />
at the beginning of January. My publisher (a traditional business house) had<br />
never had an author do a book trailer before and I did it all myself, with some<br />
outsourced help.<br />
The - rather unusual - trailer drove signups for my book site www.<br />
beafreerangehuman.com and as a result we got this book to a) sell out on<br />
Amazon.co.uk on its first day and b) be Amazon’s hottest new release across all<br />
books in mid December (based on pre-sales alone!). It is also a #1 bestseller in<br />
entrepreneurship and careers. Much of the buzz that led to that initial success<br />
was from the trailer (but now the book is gathering its own momentum).<br />
The trailer was filmed in two cities and put together in a third. I was in California for most of<br />
it (all the outdoor cliff shots!) then in NYC for the street shots and back in London, UK for the<br />
rest. I story-boarded it all myself and got a videographer to shoot and edit under my direction.<br />
The speaking you hear on it was from Skype-recorded interviews with some of my clients<br />
(their words were unscripted and we edited them together).<br />
What it is not - book trailer mistake to avoid<br />
www.beafreerangehuman.<br />
com<br />
It is not an ad for the book. I don’t mention the book anywhere in the trailer! It’s there to<br />
get people thinking, inspired and curious - I think that a lot of authors make the mistake of<br />
trying to do an info-mercial for their book, but you don’t pass a bland info-mercial around to<br />
your friends! This trailer is one I know has been passed around with people saying “you have to see this”,<br />
and it’s the message and passion that people buy into, and that in turn leads to getting the free chapter<br />
from the website and buying the book.<br />
In total, I spent only $600 US on this (I was<br />
going to be in those locations anyway so<br />
flights don’t count!). I could have done it<br />
myself (as I usually make all my videos) but<br />
I wanted something unusual and of a higher<br />
quality for the book. I think this video drove<br />
substantial interest and sales and it is still<br />
something people comment on when getting<br />
in touch about the book.<br />
www.beafreerangehuman.com<br />
George Ivanoff<br />
georgeivanoff.com.au<br />
www.authorpreneurmagazine.com<br />
I had a computer animated trailer produced for my book Gamers’ Quest in 2009.<br />
It’s been viewed over a thousand times on YouTube, but I discovered that I<br />
actually had to promote the trailer in order to get those hits. The most useful<br />
part of having the trailer was being able to show it to school groups whenever I<br />
did school talks and writing workshops. It proved to be a great way of engaging<br />
an audience and getting their attention from the word go.<br />
When the sequel, Gamers’ Challenge, came out in 2010, I had another trailer<br />
made by the same guy who did the first (Henry Gibbens). This time around<br />
I really didn’t put very much effort into promoting the trailer online. This is<br />
reflected in the smaller number of hits. But I did use it for school visits and<br />
again it proved to be very successful in this regard.<br />
March 2013<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
13
In June this year, the third book in the series will be published — Gamers’ Rebellion. Henry Gibbens will<br />
again be making a new trailer.<br />
Alison Skate<br />
I I published a book in February last year called<br />
Ambush Proposals: The Hero’s Guide to Wedding<br />
Proposals. The promotional video has had 20,000<br />
views and was featured in The Huffington Post as a<br />
quirky and unique way to promote the book.<br />
The promotional video played a large part in attaining<br />
media coverage of the book, including reviews and<br />
articles in The Courier Mail, BMag, Mx Commuter<br />
<strong>Magazine</strong>, ABC Radio, The Knot.com.au and various online publications.<br />
The promotional video is interactive, and was created with the help of Paul Holland. Paul assisted with the<br />
animations and producing the video in an interactive format. The video itself was filmed in my home by<br />
myself and my husband.<br />
http://www.youtube.com/v/zilxbf69P9o?fs=1<br />
Ludwina Dautovic<br />
The video provides viewers with a number of questions,<br />
to which they respond by clicking on an icon on their<br />
screen, which prompts the next part of the video. They<br />
are eventually streamed one of eight possible proposal<br />
ideas based on their answers to the questions. The video<br />
functions on PC, but iPad and mobile users can scroll the<br />
‘description’ of the video to select their responses. (When<br />
viewing the questions, I recommend waiting until the end<br />
of the clip on Question 3 for an extra giggle.)<br />
It has been a fun way to promote the book, which won a<br />
finalist medal in the Indie Book Awards in 2012.<br />
My first book, It’s That Easy - Online Marketing 3.0, was a collaborative effort.<br />
I sourced eighteen authors (which includes myself), to show business owners<br />
how to better connect and engage with their market online.<br />
I’m very big on video marketing and know the power it has in terms of Google<br />
ranking, syndication and customer engagement, so producing a video that not<br />
only highlights the content but also the authors, in my eyes, is essential.<br />
14<br />
http://www.youtube.com/v/0vCCl34Fgo?fs=1<br />
http://www.youtube.com/v/<br />
OPQc32qn2_E?fs=1<br />
www.itsthateasy.com.au<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
I used an online program called Animoto which<br />
has a small yearly licence fee. It’s a program that<br />
allows you to draw in images and audio files along<br />
with your choice of text and then it magically edits<br />
it together based on the tempo and length of the<br />
music. The music is original and was written by<br />
one of my staff, Aaron James<br />
Lee. Anyone can use Animoto<br />
and it is simple and fast to<br />
put together.<br />
I know that the video will help<br />
with the decision process<br />
of potential purchases. It not<br />
only highlights the content<br />
and authors but will engage<br />
purchasers in a way that text<br />
and images alone cannot.<br />
Leigh-Chantelle<br />
What Do Vegans Eat? book started out as a<br />
scrapbook-style presentation for a Brisbane vegan<br />
group. I wanted my presentation to be fun and<br />
visually appealing, yet still have the important<br />
educational aspects of a vegan health talk. I<br />
combined my love for fun, easy to comprehend<br />
education, with food and animal photographs and<br />
myself posing to create what I hope is an inspiring<br />
look at how easy being a vegan is nowadays.<br />
www.vivalavegan.net The video idea for What Do Vegans Eat? and My USA Adventures was simply like<br />
my other videos: DIY, friendly and colourful, with basic information.<br />
My USA Adventures is a book based on my travel adventures to 14 out of 50 states in the United States of<br />
America. Throughout June and July in 2010, and July and August in 2011, I take readers along on my travels<br />
with journal entry-style narration of my adventures.<br />
My video book trailers have worked well for sales and I would suggest everyone include a video for<br />
promotional purposes.<br />
http://www.youtube.com/v/xmFAR7rH79U?fs=1<br />
www.authorpreneurmagazine.com<br />
March 2013<br />
http://www.youtube.com/v/64PqCo8svhI?fs=1<br />
Animoto video creation service: animoto.com<br />
http://www.youtube.com/v/7iMj2hdf0Ps?fs=1<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
15
The Bestseller Incubator<br />
<strong>Authorpreneur</strong> <strong>Magazine</strong> is pleased to announce<br />
our first giveway!<br />
Rochelle Stone, Publishing & Marketing Specialist<br />
from Barefoot Basics, is giving one lucky reader<br />
the opportunity to participate in her 7 week online<br />
coaching program The Bestseller Incubator. This<br />
prize is valued at $450. You can read more about the<br />
program below or on the Barefoot Basics website<br />
www.barefootbasics.com.<br />
Focus Your Book Marketing Plan with<br />
The Bestseller Incubator 7-Week Online<br />
Coaching Program<br />
Are you looking to publish or be published in 2013?<br />
Or simply looking forward to finally putting pen<br />
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Maximise your opportunities for Self Publishing<br />
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their online platform, marketing and pr schedule,<br />
distribution model and book business plans.<br />
Throughout ‘The Bestseller Incubator’ journey you<br />
will learn how to:<br />
16<br />
Whether traditionally published or selfpublished<br />
an Author’s reality is the same…<br />
1.<br />
2.<br />
3.<br />
4.<br />
5.<br />
6.<br />
7.<br />
MARKETING SELLS BOOKS!<br />
Define Your Vision<br />
Create Your Online Platform<br />
Build Your Distribution Model<br />
Maximise PR & Publicity Opportunities<br />
Build Your Profile<br />
Build Your Book Business Plan<br />
Build Your Book Marketing Plan<br />
The Bestseller Incubator has been developed to assist<br />
Author’s in creating a strategic vision for taking their<br />
book to market, maximising their results with the<br />
aim of ensuring they are in the top 10% of Authors<br />
that earn 75% of the income.<br />
The Bestseller Incubator: 7-Week Coaching Program<br />
is for self-publishing Authors, who understand that<br />
they are truly accountable for their own success.<br />
Each of the information packed modules and<br />
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Steps, to bring your book publishing journey to life.<br />
Read more about the program at Barefoot Basics:<br />
www.barefootbasics.com.au<br />
WIN THIS<br />
Visit the <strong>Authorpreneur</strong> <strong>Magazine</strong> website and<br />
like, follow, tweet about the competition or submit<br />
a testimonial. You can earn one entry for each<br />
action.<br />
www.authorpreneurmagazine.com/<br />
the-bestseller-incubator/<br />
Competition ends 30 April 2013<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Author Websites<br />
by Jeannie Barker<br />
Every author should have their<br />
own website - even if they haven’t<br />
published their first book yet!<br />
Your author website is your online business card,<br />
your book shop, your blog, your connection with<br />
readers, your showcase for publishers, your most<br />
important marketing tool and the ‘hub’ of your author<br />
platform. And you don’t have to wait until you have<br />
published your first book to create your website -<br />
start building your author platform now, no matter<br />
where you are at on your publishing journey.<br />
What are the main components of an author<br />
website?<br />
Essentials<br />
3 Bio - Your ‘about you’ page is essential. Your<br />
readers want to connect with you, identify<br />
with you, feel like they know you... so share<br />
some information about yourself on a bio or<br />
profile page. Make sure you include at least<br />
one image of you - people want to see what<br />
you look like. If you have an ‘author portrait’<br />
that you use on your books, make sure this<br />
photo is displayed on your bio page.<br />
If you use a profile photo consistently across<br />
your social media sites make sure this<br />
appears on your website too.<br />
3 Book/s - This can be a page for your book, a<br />
page for all of your books, a separate page<br />
for each one of your books or page for each<br />
of your book series. You need to include an<br />
image of your book cover/s, the blurb for<br />
the book/s and information about where to<br />
buy the book - either a link to your online<br />
bookshop or your sales processing page on<br />
your own site, or the book sales site/s where<br />
your book is available for purchase. A couple<br />
of brief testimonials can also be included on<br />
your book/s page/s, or on a separate page.<br />
3 Contact - If you wish to make yourself<br />
available for direct contact from your website,<br />
include a contact form. Instead of direct<br />
www.authorpreneurmagazine.com<br />
Optional<br />
March 2013<br />
contact you may prefer to include your<br />
agent’s contact information, or your speaking<br />
agency contact, or even just your PA/VA<br />
contact details. Note: To avoid spam use a<br />
‘contact form’ - do not display your email<br />
address on your website.<br />
3 News / Events - Publish a calendar or listing<br />
of your past and upcoming book signings,<br />
speaking engagements, interviews, etc.<br />
This can be a page, a calendar or listings<br />
presented as blog posts (an easy way to add<br />
events).<br />
3 Reviews / Testimonials - Publish<br />
testimonials and reviews of your books,<br />
both professional and from your readers.<br />
A good way to get reviews is to offer a free<br />
review copy of your book. If the reviewer<br />
has a website, include a link to their website<br />
beneath the review.<br />
3 Excerpts - Include an excerpt from your book,<br />
either published on the site directly or as a<br />
downloadable PDF, or provide both options.<br />
3 Speaking - If you are available for speaking<br />
engagements have a separate page for this.<br />
Give examples of past speaking engagements<br />
and the topics you talk on. Include a link to<br />
your contact page for booking enquiries or<br />
info for contacting your speaking agency.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
17
3 Book Trailer - If you have a video book trailer<br />
for your latest book make sure you feature<br />
it prominently on your site. Book trailers<br />
for other books can be on the relevant book<br />
pages but the latest book trailer should also<br />
be featured on the home page.<br />
3 Blog - Some authors choose to blog, some<br />
don’t. Blogs can help your audience connect<br />
with you on a more personal level, keep<br />
them coming back to the site to read your<br />
fresh content, and enable them to interact<br />
directly with you via comments on your<br />
posts. Blog posts can be articles on your<br />
area of expertise, updates about your writing,<br />
comments about your events, personal<br />
stories from your life (how personal is up to<br />
you). Adding blog posts can help your site<br />
to rank better in search listings since your<br />
site is seen to be adding fresh new content<br />
regularly.<br />
Marketing tools<br />
18<br />
3 Social Media - If you are using social media<br />
marketing feature your chosen platform<br />
icons on the site so people can easily click<br />
on them and ‘connect’ with you. WordPress<br />
and similar Content Management Systems<br />
(CMS) have plugins and widgets which can<br />
make adding clickable social media icons and<br />
buttons quite simple.<br />
3 Sharing Tools - Tools like Add This or Retweet<br />
can be easily added to your site to encourage<br />
visitors to share your content. You can<br />
choose which social media platforms you<br />
wish to enable sharing on - make sure you<br />
enable all the platforms that you use, plus<br />
any others you feel appropriate to your<br />
audience.<br />
3 Newsletter Subscription - A sign-up form<br />
for a newsletter can help you build up a<br />
database list of people interested in your<br />
books. This means that when you write your<br />
next book you already have a list of people<br />
interested in your topic or your style of<br />
writing that you can pre-sell your book to.<br />
Plus, publishers consider this an important<br />
element of your author platform and may ask<br />
how many subscribers you have.<br />
If you don’t want to send regular email<br />
newsletters you can opt to simply have an<br />
auto-generated email sent whenever you add<br />
a new post to your blog. This is an easy way<br />
to generate regular direct contact with your<br />
subscribers / fans.<br />
3 Sell Sheet - A one page sales sheet is<br />
generally designed for book distributors,<br />
however, it can also be a great marketing<br />
tool. If you have one, make it available on<br />
your website media page and book page.<br />
3 Media - A media kit can include the key<br />
information and files that a journalist could<br />
use to write an article on you or your book, or<br />
as background information for an interview.<br />
This could include: a sell sheet for your book,<br />
print quality portrait image, book cover<br />
image/s, other relevant images, an extract<br />
from your book, audio file, etc. - all available<br />
for individual download or in one zip file.<br />
Other key points to remember<br />
3 Your site should be well laid out, with clear<br />
and easy navigation (menu).<br />
3 It should be attractively designed with a<br />
modern look (no scrolling text, animated clip<br />
art gifs!).<br />
3 Your images should be good quality,<br />
professional looking and low resolution to<br />
load quickly.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Tip<br />
3 You, or your PA/VA, should be able to access<br />
and update your website if you wish - not<br />
have to wait on your webmaster to do it all<br />
for you. Using a CMS like WordPress can<br />
make maintaing and updating your website<br />
easy.<br />
3 Your website should be ‘mobile responsive’,<br />
enabling it to look good on mobile phones<br />
and tablets.<br />
3 Avoid Flash - the content cannot be read<br />
by search engines and cannot be viewed on<br />
some tablets and phones.<br />
3 Your design, the look of your website, should<br />
match the genre / audience you write for. If<br />
you write light-hearted romances the design<br />
should look very different from that of an<br />
author who writes gothic horror.<br />
Secure your domain<br />
name now!<br />
Don’t wait until you are ready<br />
to build your website - buy your<br />
authorname.com now if it is<br />
available. If you wait,<br />
another person with the same<br />
name may grab it and you will<br />
have to settle for something else.<br />
Check out some other author websites for ideas.<br />
Here are a few suggestions to get you started: Lee<br />
Child, Michael Connolly, Janet Evanovich, Emily Griffin,<br />
John Grisham, E L James, Stephen King, Jodi Picoult,<br />
Rick Riordan, Nora Roberts, Michael Robotham.<br />
Awesome Author Websites<br />
Do you have any favourite author websites? Ones<br />
that blow you away with their awesomeness?<br />
Please share with us the author, the website and<br />
why you love them.<br />
www.authorpreneurmagazine.com/<br />
author-websites/<br />
www.authorpreneurmagazine.com<br />
March 2013<br />
Jeannie Barker<br />
Founder and editor of <strong>Authorpreneur</strong><br />
<strong>Magazine</strong>; WordPress consultant and trainer;<br />
web and graphic designer.<br />
Jeannie is passionate about helping authors<br />
create their own author brand and market<br />
their books and services.<br />
I Write. . .<br />
Introducing our new short feature I Write. . .<br />
We invite writers to share where and how<br />
they write.<br />
Do you have an ultra-modern office space<br />
for your writing business?<br />
Do you have a cosy nook for reading and<br />
writing?<br />
Do you write on the road... with a tablet,<br />
smart phone or laptop?<br />
What do you need around you to get into<br />
the proper writing mode?<br />
What environment inspires you to write?<br />
What environment helps you focus on<br />
writing?<br />
Please tell us about your writing space in<br />
500 words or less and include a photo of you<br />
in the space (hi res for the print magazine<br />
edition), plus your website URL.<br />
Email your piece to:<br />
submissions@authorpreneurmagazine.com<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
19
20<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
www.authorpreneurmagazine.com<br />
12-14 July 2013<br />
wowfestival.blogspot.com<br />
Coral Sea Resort<br />
Airlie Beach QLD Australia<br />
March 2013<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
21
Writers Festivals seem to be popping up all over<br />
– some in the most unlikely places. Those in the<br />
capital cities are becoming very crowded with little<br />
hope of getting anywhere near the presenting<br />
author, let alone being able to ask a question.<br />
There is one Writers Festival, however, that is very<br />
different. Now in its fourth year, the Whitsunday<br />
Writers Festival is the only one that offers the<br />
opportunity of close contact with the authors over<br />
drinks and dinner.<br />
The fourth festival<br />
promises to be diverse<br />
and informative. On Friday<br />
12 July there will be a<br />
thriller writing workshop<br />
with Louisa Larkin, who<br />
studied Literature at the<br />
University of London<br />
and then emigrated to<br />
Australia. She became a<br />
publisher and returned to<br />
the University of Sydney<br />
to study Corporate<br />
Responsibility amongst other things. Her latest<br />
novel, Thirst, is set in Antarctica where she spent<br />
time researching the subject.<br />
On Saturday Louisa is joined by Dr Tony Ayling who<br />
has written about a dozen books on the subject of<br />
marine biology and will give us an update on the<br />
Great Barrier Reef.<br />
Dr Anita Heiss is a member of the Wiradjuri nation<br />
of central New South Wales and is one of Australia’s<br />
most prolific and well-known authors of Aboriginal<br />
literature, and author of Am I Black Enough for You.<br />
She is an author, a poet and the recipient of many<br />
awards.<br />
Joyce Morgan has worked as a journalist for more<br />
than three decades in London, Sydney and Hong<br />
Kong. Her work has appeared in The Guardian, The<br />
22<br />
. . . the<br />
festival has<br />
a lot to offer<br />
everyone,<br />
including<br />
the guest<br />
speakers . . .<br />
Sydney Morning Herald, The Australian, The Bangkok<br />
Post and The Dawn (Pakistan). She is a former arts<br />
editor of The Sydney Morning Herald and now a<br />
senior arts writer. She has also worked as a radio<br />
producer with ABC radio.<br />
Conrad Walters has worked in the media for more<br />
than thirty years in the United States, where he won<br />
awards for investigative journalism, and in Australia,<br />
where he is a senior feature writer and book reviewer<br />
at The Sydney Morning Herald. Together wihth his<br />
partner Joyce Morgan, they have written Journey on<br />
the Silk Road.<br />
This promises to be an entertaining weekend where<br />
authors and guests will mix over wine and good<br />
food.<br />
Previous speakers include David Hill, ex CEO of ABC<br />
television and Susan Wyndham Literary Editor of<br />
The Sydney Morning Herald who both commented<br />
that the festival has a lot to offer everyone, including<br />
the guest speakers.<br />
Dates: 12-14 July 2013<br />
Location / Venue: Coral Sea Resort, Airlie Beach,<br />
QLD, Australia (principal sponsor of the event)<br />
Cost: $595 ($AU) inclusive (based on twin share);<br />
welcome drinks Friday; full day conference<br />
Saturday with lunch, morning and<br />
afternoon tea and divine 5 course dinner;<br />
Sunday conference with farewell lunch.<br />
Festival Website:<br />
wowfestival.blogspot.com<br />
Contact:<br />
Gloria Burley<br />
0422 026 793<br />
(International +61 422 026 793)<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
Are You Tracking Your Mentions?<br />
Are you using Google<br />
Alerts to track your<br />
mentions? Or do you use<br />
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What if there was an<br />
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Check it out and see if Mention is something you<br />
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are-you-tracking-your-mentions/<br />
en.mention.net<br />
www.authorpreneurmagazine.com<br />
March 2013<br />
Authorgraph<br />
Authorgraph (originally<br />
called Kindlegraph)<br />
was developed by Evan<br />
Jacobs, a software<br />
developer from Seattle.<br />
It came about when<br />
Evan attended an author<br />
reading in 2010 where<br />
the author offered to sign attendees books,<br />
having purchased the book on Kindle, Kevin had<br />
nothing for the author to sign. Now, through<br />
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authors to sign your eBooks. The signatures are<br />
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Authors can list their books on the Authorgraph<br />
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www.authorgraph.com<br />
<strong>Authorpreneur</strong><strong>Magazine</strong><br />
23
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