Authorpreneur Magazine - Issue 2
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In June this year, the third book in the series will be published — Gamers’ Rebellion. Henry Gibbens will<br />
again be making a new trailer.<br />
Alison Skate<br />
I I published a book in February last year called<br />
Ambush Proposals: The Hero’s Guide to Wedding<br />
Proposals. The promotional video has had 20,000<br />
views and was featured in The Huffington Post as a<br />
quirky and unique way to promote the book.<br />
The promotional video played a large part in attaining<br />
media coverage of the book, including reviews and<br />
articles in The Courier Mail, BMag, Mx Commuter<br />
<strong>Magazine</strong>, ABC Radio, The Knot.com.au and various online publications.<br />
The promotional video is interactive, and was created with the help of Paul Holland. Paul assisted with the<br />
animations and producing the video in an interactive format. The video itself was filmed in my home by<br />
myself and my husband.<br />
http://www.youtube.com/v/zilxbf69P9o?fs=1<br />
Ludwina Dautovic<br />
The video provides viewers with a number of questions,<br />
to which they respond by clicking on an icon on their<br />
screen, which prompts the next part of the video. They<br />
are eventually streamed one of eight possible proposal<br />
ideas based on their answers to the questions. The video<br />
functions on PC, but iPad and mobile users can scroll the<br />
‘description’ of the video to select their responses. (When<br />
viewing the questions, I recommend waiting until the end<br />
of the clip on Question 3 for an extra giggle.)<br />
It has been a fun way to promote the book, which won a<br />
finalist medal in the Indie Book Awards in 2012.<br />
My first book, It’s That Easy - Online Marketing 3.0, was a collaborative effort.<br />
I sourced eighteen authors (which includes myself), to show business owners<br />
how to better connect and engage with their market online.<br />
I’m very big on video marketing and know the power it has in terms of Google<br />
ranking, syndication and customer engagement, so producing a video that not<br />
only highlights the content but also the authors, in my eyes, is essential.<br />
14<br />
http://www.youtube.com/v/0vCCl34Fgo?fs=1<br />
http://www.youtube.com/v/<br />
OPQc32qn2_E?fs=1<br />
www.itsthateasy.com.au<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
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