Authorpreneur Magazine - Issue 2
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3 Book Trailer - If you have a video book trailer<br />
for your latest book make sure you feature<br />
it prominently on your site. Book trailers<br />
for other books can be on the relevant book<br />
pages but the latest book trailer should also<br />
be featured on the home page.<br />
3 Blog - Some authors choose to blog, some<br />
don’t. Blogs can help your audience connect<br />
with you on a more personal level, keep<br />
them coming back to the site to read your<br />
fresh content, and enable them to interact<br />
directly with you via comments on your<br />
posts. Blog posts can be articles on your<br />
area of expertise, updates about your writing,<br />
comments about your events, personal<br />
stories from your life (how personal is up to<br />
you). Adding blog posts can help your site<br />
to rank better in search listings since your<br />
site is seen to be adding fresh new content<br />
regularly.<br />
Marketing tools<br />
18<br />
3 Social Media - If you are using social media<br />
marketing feature your chosen platform<br />
icons on the site so people can easily click<br />
on them and ‘connect’ with you. WordPress<br />
and similar Content Management Systems<br />
(CMS) have plugins and widgets which can<br />
make adding clickable social media icons and<br />
buttons quite simple.<br />
3 Sharing Tools - Tools like Add This or Retweet<br />
can be easily added to your site to encourage<br />
visitors to share your content. You can<br />
choose which social media platforms you<br />
wish to enable sharing on - make sure you<br />
enable all the platforms that you use, plus<br />
any others you feel appropriate to your<br />
audience.<br />
3 Newsletter Subscription - A sign-up form<br />
for a newsletter can help you build up a<br />
database list of people interested in your<br />
books. This means that when you write your<br />
next book you already have a list of people<br />
interested in your topic or your style of<br />
writing that you can pre-sell your book to.<br />
Plus, publishers consider this an important<br />
element of your author platform and may ask<br />
how many subscribers you have.<br />
If you don’t want to send regular email<br />
newsletters you can opt to simply have an<br />
auto-generated email sent whenever you add<br />
a new post to your blog. This is an easy way<br />
to generate regular direct contact with your<br />
subscribers / fans.<br />
3 Sell Sheet - A one page sales sheet is<br />
generally designed for book distributors,<br />
however, it can also be a great marketing<br />
tool. If you have one, make it available on<br />
your website media page and book page.<br />
3 Media - A media kit can include the key<br />
information and files that a journalist could<br />
use to write an article on you or your book, or<br />
as background information for an interview.<br />
This could include: a sell sheet for your book,<br />
print quality portrait image, book cover<br />
image/s, other relevant images, an extract<br />
from your book, audio file, etc. - all available<br />
for individual download or in one zip file.<br />
Other key points to remember<br />
3 Your site should be well laid out, with clear<br />
and easy navigation (menu).<br />
3 It should be attractively designed with a<br />
modern look (no scrolling text, animated clip<br />
art gifs!).<br />
3 Your images should be good quality,<br />
professional looking and low resolution to<br />
load quickly.<br />
<strong>Authorpreneur</strong><strong>Magazine</strong> March 2013<br />
www.authorpreneurmagazine.com
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