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MICRO DATA & SCHEMA.ORG

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Cheat Sheet: Micro Data & Schema.org<br />

2. Draw Attention to your Products with Richer Snippets<br />

2.1 Example live snippet<br />

Extending the capability of the review mark up for products can lead to this type of rich snippet:<br />

2.2 The core mark-up features at a glance:<br />

itemtype attributes utilised:<br />

Itemtype: Description<br />

http://www.schema.org/Product<br />

http://www.schema.org/Offer<br />

http://www.schema.org/AggregateRating<br />

itemprop attributes utilised:<br />

Describes a product on sale<br />

Describes a products offer details.<br />

The average rating based on multiple ratings or<br />

reviews.<br />

Itemprop: Description Property of<br />

itemprop="name"<br />

itemprop="description"<br />

itemprop="price"<br />

itemprop="aggregateRating"<br />

itemprop="ratingValue"<br />

itemprop="reviewCount"<br />

The name of the item being marked up.<br />

Describe the item being marked up.<br />

SEOgadget.com is the trading name of SEOgadget Limited, a company incorporated in England and Wales (no. 7016136) – VAT Registered: (no. 981 5863 76).<br />

All<br />

All<br />

The price stated for a product. Offer<br />

The overall rating, based on a collection<br />

of reviews or ratings of the item.<br />

The rating for the content. Rating<br />

CreativeWork<br />

The total number of reviews. AggregateRating<br />

10<br />

SEOgadget.com

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