MICRO DATA & SCHEMA.ORG

Cheat Sheet: Micro Data & Schema.org
CONTENTS
GETTING STARTED .......................................................................................................................................... 5
INTRODUCTION TO MICRO DATA & SCHEMA.ORG ........................................................................................ 6
What is Micro Data? ................................................................................................................................... 6
What is Schema.org? .................................................................................................................................. 6
Why use mark-up? ...................................................................................................................................... 7
INTEGRATING MICRO DATA & SCHEMA.ORG................................................................................................. 8
1. Using Review Data to Enhance Your Search Result Snippets ................................................................. 8
1.1 Example live snippet ......................................................................................................................... 8
1.2 The core mark-up features at a glance: ............................................................................................ 8
1.3 The mark-up ..................................................................................................................................... 9
1.4 The test... .......................................................................................................................................... 9
2. Draw Attention to your Products with Richer Snippets ....................................................................... 10
2.1 Example live snippet ....................................................................................................................... 10
2.2 The core mark-up features at a glance: .......................................................................................... 10
2.3 The mark-up ................................................................................................................................... 11
2.4 The test... ........................................................................................................................................ 11
2.5 Extending this mark-up ................................................................................................................... 11
3. Maximise the Impact of Editorial Reviews in Search ............................................................................ 12
3.1 Example snippet ............................................................................................................................. 12
3.2 The core mark-up features at a glance: .......................................................................................... 12
3.3 The mark-up ................................................................................................................................... 13
3.4 The test... ........................................................................................................................................ 13
3.5 Extending this mark-up ................................................................................................................... 13
4. Swoop a Grammy by Marking-up Movie Content ................................................................................ 15
4.1 Example live snippet ....................................................................................................................... 15
4.2 The core mark-up features at a glance: .......................................................................................... 15
4.3 The mark-up ................................................................................................................................... 16
4.4 The test... ........................................................................................................................................ 16
5. Bring Your TV Listing Search Results to Life .......................................................................................... 17
5.1 Example live snippet ....................................................................................................................... 17
5.2 The core mark-up features at a glance: .......................................................................................... 17
5.3 The mark-up ................................................................................................................................... 18
5.4 The test... ........................................................................................................................................ 19
6. Show Business Credibility in Search Results ......................................................................................... 20
6.1 Example snippet ............................................................................................................................. 20
6.2 The core mark-up features at a glance: .......................................................................................... 20
SEOgadget.com is the trading name of SEOgadget Limited, a company incorporated in England and Wales (no. 7016136) – VAT Registered: (no. 981 5863 76).
2
SEOgadget.com