MICRO DATA & SCHEMA.ORG

Cheat Sheet: Micro Data & Schema.org
7. Use Recipe Mark-up to Generate Appetising Rich Snippets
7.1 Example live snippet
Another more developed Schema.org type is Recipe, which allows for the development of rich snippets
like the below:
There are a lot more elements however taken from the Recipe schema which determine visibility in
Google’s recipe search - http://www.google.com/landing/recipes/
7.2 The core mark-up features at a glance:
itemtype attributes utilised:
Itemtype: Description
http://www.schema.org/Recipe
http://www.schema.org/NutritionInformation
http://www.schema.org/AggregateRating
itemprop attributes utilised:
Describes a recipe.
Describes the nutrition information of a recipe.
The average rating based on multiple ratings or
reviews.
Itemprop: Description Property of
itemprop="name"
itemprop="image"
itemprop="author"
itemprop="description"
itemprop="ingredients"
itemprop="recipeCategory"
itemprop="recipeCuisine"
The name of the item being marked
up.
URL of an image of the item.
The author of this content. CreativeWork
A short description of the item.
An ingredient used in the recipe.
SEOgadget.com is the trading name of SEOgadget Limited, a company incorporated in England and Wales (no. 7016136) – VAT Registered: (no. 981 5863 76).
All
All
All
Recipe
The category of the recipe e.g. starter. Recipe
The cuisine of the recipe e.g. Chinese Recipe
itemprop="recipeYield" The quantity produced by the recipe. Recipe
22
SEOgadget.com