Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...

World AIDS Day Luhambo Jazz & Soul Session 3
Luhambo Jazz Concepts
www.luhambojazz.com
Maguga Dam, Swaziland
1 December 2012
Proposal for Sponsorship
PO Box A137 Swazi Plaza, Mbabane, Swaziland
Tel: +268 25042544/+26876527004 (Swaziland) +27734378032 (SA) - Thabiso
Fax to E-mail: +270865475456
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS

BACKGROUND
Luhambo Sunday Jazz and Soul Sessions is an initiative of Luhambo Jazz Concepts. It is designed to
be an avenue to expose Swazi jazz and soul artists to a diverse audience of jazz aficionados. It is
packaged in a unique and proudly Swazi format to serve as a meeting point for jazz and soul music,
arts and culture in settings that also profile unique tourism features of the beautiful Kingdom of
Swaziland.
As such, our jazz and soul sessions are held at different areas across the country. Our shows are
headlined predominantly by live Swazi jazz and soul performances. Because the environments in
which we host our shows are generally outdoor and relaxed, the concept also provides a platform for
family outing as well as social and business networking.
GOAL OF THE FESTIVAL
The main goal is to grow the concept to become a melting pot of Swazi arts, culture and tourism,
while aspiring to become a regional and continental musical platform. Luhambo’s long term plan is to
establish a centre for arts and music, a platform where aspiring and established Swazi artists will
launch and hone their musical careers. As such, we have initiated partnerships with other
establishments locally and in South Africa, such as the Durban BAT Centre 1 .
Through the proposed partnership with the BAT Centre, we anticipate to develop a cultural exchange
programme, where Swazi artists and South African artists may share ideas and even get to record or
perform together on stages locally and in South Africa. Using our profile and networks, we hope to
also negotiate sponsorships and scholarships for deserving artists to develop their craft in well
developed markets.
SHOW FEATURES
One of the unique features of our shows is that they are relevant to the package that the Kingdom of
Swaziland offers – beautiful scenery, arts, culture and lifestyle and to the audience 2 we deliver it to.
To date, Luhambo has successfully hosted two Sunday Jazz and Soul Sessions, attracting a total
estimated crowd of 1,500 jazz and soul followers. We have also attracted growing sponsorship 3 and
partnerships mainly from small businesses, who are keen to align their brands with our concept.
Our maiden show, Luhambo Sunday Jazz and Soul Session 1 was hosted on Easter Sunday 2012
in partnership with eDladleni African Restaurant, renowned for its uniquely Swazi cuisines and a
homely setting. Perhaps a major highlight from this show was exposing an unknown Swazi
Mbhaqanga guitarist, Manteza, whom we offered his maiden show. He was subsequently booked for
other events. In line with our goal, we intend to expose more Swazi artists on our platform.
WHAT HAPPENS AT THE LUHAMBO SUNDAY JAZZ AND SOUL SESSION EVENT?
The event features: Main Stage with a rotating cast of independent music acts. Priority is given to
Swazi artists, although the stage is open to international performances.
1
The BAT Centre was established by legendary musicians Sipho Gumede and Busi Mhlongo as a premier centre
for arts and culture in KwaZulu Natal and South Africa.
2
Our audience profile: Young adults (25-39) – approx. 35%; Adults (40-65) – approx. 55%: Other – 10%
3
Sponsoring partners to date are: Smart Media, Positive Pulse, Waterman Swaziland, Build It Mbabane, Pick N
Pay Ezulwini, Café di Afrique, Swazi TV, SBIS, MTN Mobile Money, eDladleni African Restaurant, Simunye
Country Club.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS

Peripheral activities include information stall, arts, crafts and food vendors, bringing the finest local
handcrafted items and art as well as a variety of delicious food all available to the public. The kids’
zone, featuring a safe, structured and most of all fun area for kids of all ages to play and enjoy
activities and the featured entertainment for attending families.
Luhambo Sunday Jazz and Soul Session 2 was hosted on July 22 nd 2012 in partnership with
Simunye Country Club, a venue chosen for its long-standing history combined with wild life, culture
and home to one of Swaziland’s major exports, sugarcane. An estimated crowd of 1000 attended the
session headlined by 12 performing artists from Durban, Nelspruit and Swaziland.
LUHAMBO JAZZ AND SOUL SESSION 3: WORLD AIDS DAY
The show is planned for 1 st December 2012 to coincide with the national and global World AIDS
Day commemoration and to usher in the festive season. The show will be hosted in a three-stage
format:
Main stage at Maguga Dam – featuring jazz and soul artists, Jimmy Dludlu, Zakes Bantwini
(both subject to availability), Spanella Workshop for Jazz, Soul Friends, Zoe the Seed, Zaza,
Mpho, Outcry, Melody Mayaba, Karibu, Shanik, Bholoja, Itallo.
Maguga View Point Restaurant
Dance stage – featuring a dance floor by South African and Swazi DJs.
Poetry and reggae stage – featuring a poetry session by Swazi poets and Mbongeni and the
African Drummers).
Side activities:
Kiddies’ games, hiking, boat rides, bikers show, exhibition stands for sponsors and small
businesses, particularly those based in the Pigg’s Peak-Maguga corridor.
A camping site will be allocated to those who will need to rest after the show.
Negotiated accommodation rates will be accessible to show patrons. Security to be provided
by a private security firm, and complemented by regular patrols by the Royal Swaziland Police
and the area’s community policing forum.
Excursions such as boat riding, hiking etc. will be provided as options.
Social/community benefit:
The show is designed to make a social call to action through music as our way of contributing
towards efforts to roll back the impact of HIV and in particular to send a prevention message
on the day.
The Maguga community will directly benefit from the venue costs (venue costs are channelled
to the community of the area through a standing agreement with KOBWA).
Luhambo will sell t-shirts with the generic theme. Interested companies and organisations will
be encouraged to design messages with a strong/compelling HIV prevention impact on the tshirts.
Messages to be voted for by the public on the day. Winning company/organisation will
receive special recognition and mention by the MCs on the day. Further, after the show,
Luhambo will donate a certain profit from the t-shirt sales to the company/organisation’s
chosen HIV/AIDS related charity project.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS

WORLD AIDS DAY MESSAGES BRANDING AND VISIBILITY
In keeping with the global theme for 2012 "Getting to zero: zero new HIV infections”, the show
will be designed to promote the theme and its objective.
All artists and DJs will make public positive messages on the theme to encourage positive
behaviour to prevent HIV infections (including male circumcision, condom use, regular HIV
testing etc.).
Visible branding – red t-shirts (printed in white) and white t-shirts (printed in red), bottled
water with message; white summer hats (printed in red) and red summer hats (printed in
white), tickets and wrist bands with messages on the theme, stage and strategic points to be
decorated with red and white balloons.
Sponsoring companies will be encouraged to brand all their merchandise with the theme
message.
Public HIV testing and counselling services to be available at the main stage.
Before the main performances at exactly 18:30, a moment of silence will be observed
simultaneously at all three stages to remember those who have died of AIDS and to give
hope to those living with the HI virus.
Candles will be lit at all stages during this moment, after which, red and white balloons will
be released into the air to signal a positive new start.
OUR VALUE PROPOSITION
From a corporate social investment perspective, we see this concept as a critical contribution
to the development of arts and culture in Swaziland, particularly, given the hard times and
structural challenges our musicians currently face.
It is also a valuable corporate social contribution to the HIV prevention cause.
By partnering with our concept, businesses get an opportunity to expose their brand to an
influential middle class, comprising mainly of adults who are at different levels of the
economic system, and who are decision makers in consumption at business and domestic
environments.
Our key partners enjoy direct access to our participants and also enjoy exclusive signage and
billing within specially designated VIP-areas of venue where products can be sampled,
experienced and enjoyed, gift distribution and signature photo opportunities can be arranged
with hosts and guests.
Main sponsors brand can have a multitude of on-site product placement and brand integration around
event as well as pre-promotional activities.
SPONSORSHIP OPPORTUNITY
PLATINUM SPONSOR- PRESENTING SPONSOR
Two-month’ promotional time frame - (October and November).
• Branding of entire festival and signage at all festival events.
• Category exclusivity with royalty-free rights to marks/logos.
• Customized signage and footprint display
• Product Sampling.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS

• Full page advertisement inside cover of program guide
• Full page back cover of festival pull-out
• Full motion flash commercial on festival website.
• Logo inclusion in all media buys.
• 40% shared print advertising.
• 30% shared radio advertising.
• 20% shared television advertising.
• On-stage mention at all festival stages.
• Logo inclusion on all official festival merchandise.
• Customized hospitality package to include VIP Reception
GOLD SPONSORS – MAIN STAGE SPONSORS
2 month promotional time frame.
• Title designation for the Main Stage (Ex: Your Company Jazz Main Stage)
• Category exclusivity with royalty-free rights to marks/logos.
• Customized footprint display (not exceed 20x30).
• Customized signage on Main Stage
• Product Sampling.
• Full page advertisement in program guide
• Banner Advertisement on Festival website.
• Logo inclusion in all media buys.
• 5% shared print advertising.
• 5% shared radio advertising.
• On-stage mention at all festival events.
• Logo inclusion on all official festival merchandise.
• Customized hospitality package to include VIP Reception
VIP Access to all Festival events
SILVER SPONSORS - PRE MAIN FESTIAL EVENT SPONSORS
These are the events that will build up the excitement towards the main event.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS

1 month promotional time frame
• Presenting designation for the Jazz Sessions (Ex: Jazz Jam Sessions presented by Your Company).
• Royalty-free rights to marks/logos.
• Customized footprint display at main event (not exceed 10X20).
• Customized signage at main event. (Two 4 x 6 banners)
• Product Sampling (Event of your choice).
• 1/2 page advertisement in program guide.
• Banner Advertisement on Festival website.
• Logo inclusion in all media buys.
• 5% shared print advertising.
• On-stage mention at all festival events.
• Logo inclusion on all official festival merchandise.
• Customized hospitality package to include VIP Reception
• VIP Access to all Festival events.
OTHER SPONSORSHIP PACKAGES
Companies/organisations can buy batch tickets 4 (minimum ten) and get an opportunity to brand a
section of the venue:
Gold Packages:
10 Gold tickets entitle company to brand the Main stage area;
20 Gold tickets entitle company to brand the Main stage and the Maguga
Restaurant parking area stage;
More than 20 Gold tickets entitle company to brand all three stages including the;
VIP. It will also be mentioned as a sponsor during the show.
Silver Packages:
20 Silver tickets entitle company to brand the Main stage area
More than 20 tickets entitle company to brand all three stages.
Bronze Packages:
More than 20 Bronze tickets entitle company to brand the Main stage area
Pledge on artist (s):
4 Ticket prices to be determined at a later stage.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS

Companies/organisations will be encouraged to pledge to sponsor the performance of their chosen
artist (s). A company pledging on the most number of artists, will receive a special recognition during
the show. There will be a special hour dedicated to the artists pledged on by the company, which will
be dubbed “Company X Special Hour”. During this hour, the MC will exclusively promote that
company. Luhambo will also avail an opportunity to a representative of that company to make a brief
promotional presentation on the company/organisation and or its products.
VIP HOSPITALITY TENT:
The VIP Hospitality Tent will provide exposure to all of the festival VIP. Expose your brand to
Swaziland’s top tastemakers, politicians, press, and festival performers.
2 month promotional time frame
• Royalty-free rights to marks/logos.
• Product Sampling.
• Footprint display at Woodruff Park (not exceed 10x10).
• 1/4 page advertisement in program guide
• Logo inclusion in all media buys.
• Logo on Festival website.
• Signage at festival.
• On-stage mention at all festival events.
• Logo inclusion on all official festival merchandise.
• Customized hospitality package to include VIP Reception at main event.
• VIP Access to all festival events.
THE EVENT MARKETING PROGRAMME
An example of some of our planned marketing efforts:
• Posters throughout key markets at key locations throughout the region
• Ads in relevant magazines and newspapers.
• Radio advertising in key markets.
• A Public Relations campaign targeting key media outlets throughout the region including Radio
stations, TV stations and Newspapers.
• A dedicated website
• E-mail marketing
• Web marketing through key related music sites.
• Grass-roots marketing through other summer music festival organization contacts.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS