Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...

BACKGROUND
Luhambo Sunday Jazz and Soul Sessions is an initiative of Luhambo Jazz Concepts. It is designed to
be an avenue to expose Swazi jazz and soul artists to a diverse audience of jazz aficionados. It is
packaged in a unique and proudly Swazi format to serve as a meeting point for jazz and soul music,
arts and culture in settings that also profile unique tourism features of the beautiful Kingdom of
Swaziland.
As such, our jazz and soul sessions are held at different areas across the country. Our shows are
headlined predominantly by live Swazi jazz and soul performances. Because the environments in
which we host our shows are generally outdoor and relaxed, the concept also provides a platform for
family outing as well as social and business networking.
GOAL OF THE FESTIVAL
The main goal is to grow the concept to become a melting pot of Swazi arts, culture and tourism,
while aspiring to become a regional and continental musical platform. Luhambo’s long term plan is to
establish a centre for arts and music, a platform where aspiring and established Swazi artists will
launch and hone their musical careers. As such, we have initiated partnerships with other
establishments locally and in South Africa, such as the Durban BAT Centre 1 .
Through the proposed partnership with the BAT Centre, we anticipate to develop a cultural exchange
programme, where Swazi artists and South African artists may share ideas and even get to record or
perform together on stages locally and in South Africa. Using our profile and networks, we hope to
also negotiate sponsorships and scholarships for deserving artists to develop their craft in well
developed markets.
SHOW FEATURES
One of the unique features of our shows is that they are relevant to the package that the Kingdom of
Swaziland offers – beautiful scenery, arts, culture and lifestyle and to the audience 2 we deliver it to.
To date, Luhambo has successfully hosted two Sunday Jazz and Soul Sessions, attracting a total
estimated crowd of 1,500 jazz and soul followers. We have also attracted growing sponsorship 3 and
partnerships mainly from small businesses, who are keen to align their brands with our concept.
Our maiden show, Luhambo Sunday Jazz and Soul Session 1 was hosted on Easter Sunday 2012
in partnership with eDladleni African Restaurant, renowned for its uniquely Swazi cuisines and a
homely setting. Perhaps a major highlight from this show was exposing an unknown Swazi
Mbhaqanga guitarist, Manteza, whom we offered his maiden show. He was subsequently booked for
other events. In line with our goal, we intend to expose more Swazi artists on our platform.
WHAT HAPPENS AT THE LUHAMBO SUNDAY JAZZ AND SOUL SESSION EVENT?
The event features: Main Stage with a rotating cast of independent music acts. Priority is given to
Swazi artists, although the stage is open to international performances.
1
The BAT Centre was established by legendary musicians Sipho Gumede and Busi Mhlongo as a premier centre
for arts and culture in KwaZulu Natal and South Africa.
2
Our audience profile: Young adults (25-39) – approx. 35%; Adults (40-65) – approx. 55%: Other – 10%
3
Sponsoring partners to date are: Smart Media, Positive Pulse, Waterman Swaziland, Build It Mbabane, Pick N
Pay Ezulwini, Café di Afrique, Swazi TV, SBIS, MTN Mobile Money, eDladleni African Restaurant, Simunye
Country Club.
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN
PERMISSION FROM LUHAMBO JAZZ CONCEPTS