Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...

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WORLD AIDS DAY MESSAGES BRANDING AND VISIBILITY In keeping with the global theme for 2012 "Getting to zero: zero new HIV infections”, the show will be designed to promote the theme and its objective. All artists and DJs will make public positive messages on the theme to encourage positive behaviour to prevent HIV infections (including male circumcision, condom use, regular HIV testing etc.). Visible branding – red t-shirts (printed in white) and white t-shirts (printed in red), bottled water with message; white summer hats (printed in red) and red summer hats (printed in white), tickets and wrist bands with messages on the theme, stage and strategic points to be decorated with red and white balloons. Sponsoring companies will be encouraged to brand all their merchandise with the theme message. Public HIV testing and counselling services to be available at the main stage. Before the main performances at exactly 18:30, a moment of silence will be observed simultaneously at all three stages to remember those who have died of AIDS and to give hope to those living with the HI virus. Candles will be lit at all stages during this moment, after which, red and white balloons will be released into the air to signal a positive new start. OUR VALUE PROPOSITION From a corporate social investment perspective, we see this concept as a critical contribution to the development of arts and culture in Swaziland, particularly, given the hard times and structural challenges our musicians currently face. It is also a valuable corporate social contribution to the HIV prevention cause. By partnering with our concept, businesses get an opportunity to expose their brand to an influential middle class, comprising mainly of adults who are at different levels of the economic system, and who are decision makers in consumption at business and domestic environments. Our key partners enjoy direct access to our participants and also enjoy exclusive signage and billing within specially designated VIP-areas of venue where products can be sampled, experienced and enjoyed, gift distribution and signature photo opportunities can be arranged with hosts and guests. Main sponsors brand can have a multitude of on-site product placement and brand integration around event as well as pre-promotional activities. SPONSORSHIP OPPORTUNITY PLATINUM SPONSOR- PRESENTING SPONSOR Two-month’ promotional time frame - (October and November). • Branding of entire festival and signage at all festival events. • Category exclusivity with royalty-free rights to marks/logos. • Customized signage and footprint display • Product Sampling. FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN PERMISSION FROM LUHAMBO JAZZ CONCEPTS
• Full page advertisement inside cover of program guide • Full page back cover of festival pull-out • Full motion flash commercial on festival website. • Logo inclusion in all media buys. • 40% shared print advertising. • 30% shared radio advertising. • 20% shared television advertising. • On-stage mention at all festival stages. • Logo inclusion on all official festival merchandise. • Customized hospitality package to include VIP Reception GOLD SPONSORS – MAIN STAGE SPONSORS 2 month promotional time frame. • Title designation for the Main Stage (Ex: Your Company Jazz Main Stage) • Category exclusivity with royalty-free rights to marks/logos. • Customized footprint display (not exceed 20x30). • Customized signage on Main Stage • Product Sampling. • Full page advertisement in program guide • Banner Advertisement on Festival website. • Logo inclusion in all media buys. • 5% shared print advertising. • 5% shared radio advertising. • On-stage mention at all festival events. • Logo inclusion on all official festival merchandise. • Customized hospitality package to include VIP Reception VIP Access to all Festival events SILVER SPONSORS - PRE MAIN FESTIAL EVENT SPONSORS These are the events that will build up the excitement towards the main event. FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN PERMISSION FROM LUHAMBO JAZZ CONCEPTS
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Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...

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