Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...
Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...
Proposal for Sponsorship World AIDS Day Luhambo Jazz & Soul ...
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Companies/organisations will be encouraged to pledge to sponsor the per<strong>for</strong>mance of their chosen<br />
artist (s). A company pledging on the most number of artists, will receive a special recognition during<br />
the show. There will be a special hour dedicated to the artists pledged on by the company, which will<br />
be dubbed “Company X Special Hour”. During this hour, the MC will exclusively promote that<br />
company. <strong>Luhambo</strong> will also avail an opportunity to a representative of that company to make a brief<br />
promotional presentation on the company/organisation and or its products.<br />
VIP HOSPITALITY TENT:<br />
The VIP Hospitality Tent will provide exposure to all of the festival VIP. Expose your brand to<br />
Swaziland’s top tastemakers, politicians, press, and festival per<strong>for</strong>mers.<br />
2 month promotional time frame<br />
• Royalty-free rights to marks/logos.<br />
• Product Sampling.<br />
• Footprint display at Woodruff Park (not exceed 10x10).<br />
• 1/4 page advertisement in program guide<br />
• Logo inclusion in all media buys.<br />
• Logo on Festival website.<br />
• Signage at festival.<br />
• On-stage mention at all festival events.<br />
• Logo inclusion on all official festival merchandise.<br />
• Customized hospitality package to include VIP Reception at main event.<br />
• VIP Access to all festival events.<br />
THE EVENT MARKETING PROGRAMME<br />
An example of some of our planned marketing ef<strong>for</strong>ts:<br />
• Posters throughout key markets at key locations throughout the region<br />
• Ads in relevant magazines and newspapers.<br />
• Radio advertising in key markets.<br />
• A Public Relations campaign targeting key media outlets throughout the region including Radio<br />
stations, TV stations and Newspapers.<br />
• A dedicated website<br />
• E-mail marketing<br />
• Web marketing through key related music sites.<br />
• Grass-roots marketing through other summer music festival organization contacts.<br />
FOR DISCUSSION ONLY. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF LUHAMBO JAZZ CONCEPTS. NO PART OF THIS<br />
DOCUMENT MAY BE REPRODUCED IN ANY MANNER WHATSOEVER OR SHARED WITH ANY THIRD PARTY WITHOUT THE WRITTEN<br />
PERMISSION FROM LUHAMBO JAZZ CONCEPTS
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