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case study: allied telesis labs - Doing business in New Zealand from ...

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mAkE THE SmART CHOICE — INVEST IN HIGH VALUE mANFACTURING AND SERVICES IN NEw ZEALAND<br />

“ The key benefit for us has been the long-term<br />

commitment and talent of the <strong>New</strong> <strong>Zealand</strong> eng<strong>in</strong>eer<strong>in</strong>g<br />

team. That stability has made it possible to develop<br />

multiple generations of high-end products.”<br />

Andrew Riddell, manag<strong>in</strong>g Director.<br />

<strong>New</strong> <strong>Zealand</strong>ers are known<br />

worldwide for their friendl<strong>in</strong>ess<br />

and flexibility and are very<br />

effective at <strong>in</strong>ternational<br />

collaboration. This is especially<br />

important for the AT Group,<br />

with nearly 40 offices<br />

worldwide. The overlap<br />

between the <strong>New</strong> <strong>Zealand</strong><br />

and Japanese work days is<br />

convenient, and frequent video<br />

conferences are supplemented<br />

with regular face-to-face<br />

meet<strong>in</strong>gs. The AT Group<br />

also f<strong>in</strong>ds ATL-NZ a great<br />

dest<strong>in</strong>ation for highlight<strong>in</strong>g the<br />

company to key customers,<br />

offer<strong>in</strong>g travel to Christchurch<br />

as promotional prizes.

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