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A Career in the Courtroom: A Different Model for the Success ... - DRI

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club. O<strong>the</strong>r women felt that <strong>the</strong>y needed advice and assistance on how to market.<br />

Firms should consider reta<strong>in</strong><strong>in</strong>g professionals to work with <strong>the</strong>ir women attorneys <strong>in</strong><br />

develop<strong>in</strong>g market<strong>in</strong>g skills and plans. Many lawyers, male and female alike, believe<br />

that success <strong>in</strong> public speak<strong>in</strong>g can lead to success <strong>in</strong> client development. Most firms<br />

encourage, or even require, participation <strong>in</strong> professional and service organizations,<br />

an activity that many women have found to be helpful <strong>in</strong> develop<strong>in</strong>g <strong>the</strong>ir practices.<br />

There are numerous bus<strong>in</strong>ess development activities that many women f<strong>in</strong>d more<br />

appeal<strong>in</strong>g than traditional male-oriented activities. These alternatives <strong>in</strong>clude tak<strong>in</strong>g<br />

prospective clients to musical per<strong>for</strong>mances, art exhibits and o<strong>the</strong>r cultural events,<br />

fundraisers <strong>for</strong> women’s groups at which <strong>the</strong> firm has purchased one or more tables,<br />

and d<strong>in</strong><strong>in</strong>g out. One member of <strong>the</strong> Task Force offered anecdotally that she had<br />

recently taken prospective clients to a per<strong>for</strong>mance of Cirque de Soleil and had<br />

received a very positive response.<br />

Law firms should be creative <strong>in</strong> promot<strong>in</strong>g market<strong>in</strong>g events and opportunities that<br />

will be of <strong>in</strong>terest to both male and female attorneys. This is particularly important<br />

today as <strong>the</strong> percentage of women who are general counsel at Fortune 500 companies<br />

<strong>in</strong>creased from 8.4 percent to 12.4 percent <strong>in</strong> two years. 26 This trend is expected<br />

to cont<strong>in</strong>ue <strong>in</strong> <strong>the</strong> years to come and will necessarily impact <strong>the</strong> ways firms market<br />

<strong>the</strong>ir practice. While <strong>the</strong> female <strong>in</strong>-house corporate counsel <strong>in</strong>terviewed did not necessarily<br />

favor reta<strong>in</strong><strong>in</strong>g women attorneys over men, <strong>the</strong>y did look at a firm’s overall<br />

treatment of its women attorneys when decid<strong>in</strong>g whe<strong>the</strong>r to reta<strong>in</strong> a particular firm.<br />

A number of women <strong>in</strong>terviewed by <strong>the</strong> Task Force mentioned situations <strong>in</strong><br />

which <strong>the</strong>y have been placed <strong>in</strong> tenuous positions when partners at <strong>the</strong>ir firms have<br />

<strong>in</strong>cluded <strong>the</strong>m <strong>in</strong> market<strong>in</strong>g activities only because of <strong>the</strong>ir gender. One <strong>in</strong>terviewee<br />

commented:<br />

A firm should not try to portray itself as diverse simply by employ<strong>in</strong>g<br />

“w<strong>in</strong>dow dress<strong>in</strong>g.” I have been <strong>in</strong>cluded by my firm on market<strong>in</strong>g teams<br />

with clients who have certa<strong>in</strong> diversity requirements. As a woman and an<br />

ethnic m<strong>in</strong>ority, it has been my dist<strong>in</strong>ct impression that I have been <strong>in</strong>cluded<br />

solely <strong>for</strong> <strong>the</strong> purpose of demonstrat<strong>in</strong>g to <strong>the</strong> client that <strong>the</strong> firm’s<br />

makeup complies with <strong>the</strong> client’s requirements. This impression has later<br />

proved accurate when I have not been allowed to handle any of <strong>the</strong> work<br />

ultimately given to <strong>the</strong> firm by this particular client.<br />

Law firms should seek diversity <strong>in</strong> <strong>the</strong>ir trial teams because it benefits <strong>the</strong> firms and<br />

<strong>the</strong>ir clients. Women attorneys should not, as a general rule, be used as “bait” or “w<strong>in</strong>dow<br />

dress<strong>in</strong>g” <strong>in</strong> an ef<strong>for</strong>t to lure a prospective client’s bus<strong>in</strong>ess unless that attorney is<br />

likely to handle legal work <strong>for</strong> <strong>the</strong> client. Instead, firms should strive to <strong>in</strong>corporate<br />

women attorneys <strong>in</strong>to <strong>the</strong>ir trial teams <strong>in</strong> a mean<strong>in</strong>gful way and truly utilize <strong>the</strong>ir<br />

talents <strong>in</strong> represent<strong>in</strong>g <strong>the</strong>ir clients. Some of <strong>the</strong> <strong>in</strong>-house counsel <strong>in</strong>terviewed by <strong>the</strong><br />

<strong>DRI</strong> Task Force reported that <strong>the</strong>y noticed when a firm paraded a woman attorney<br />

<strong>in</strong> front of <strong>the</strong>m while try<strong>in</strong>g to w<strong>in</strong> bus<strong>in</strong>ess, but that female attorney never seemed<br />

26 Hope E. Ferguson, “Women General Counsel: Beyond <strong>the</strong> Glass Ceil<strong>in</strong>g,” <strong>in</strong> Diversity<br />

and <strong>the</strong> Bar (M<strong>in</strong>ority Corporate Counsel Association, March 2002).<br />

30 A <strong>Career</strong> <strong>in</strong> <strong>the</strong> <strong>Courtroom</strong>: A <strong>Different</strong> <strong>Model</strong> <strong>for</strong> <strong>the</strong> <strong>Success</strong> of Women Who Try Cases

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