A Career in the Courtroom: A Different Model for the Success ... - DRI
A Career in the Courtroom: A Different Model for the Success ... - DRI
A Career in the Courtroom: A Different Model for the Success ... - DRI
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club. O<strong>the</strong>r women felt that <strong>the</strong>y needed advice and assistance on how to market.<br />
Firms should consider reta<strong>in</strong><strong>in</strong>g professionals to work with <strong>the</strong>ir women attorneys <strong>in</strong><br />
develop<strong>in</strong>g market<strong>in</strong>g skills and plans. Many lawyers, male and female alike, believe<br />
that success <strong>in</strong> public speak<strong>in</strong>g can lead to success <strong>in</strong> client development. Most firms<br />
encourage, or even require, participation <strong>in</strong> professional and service organizations,<br />
an activity that many women have found to be helpful <strong>in</strong> develop<strong>in</strong>g <strong>the</strong>ir practices.<br />
There are numerous bus<strong>in</strong>ess development activities that many women f<strong>in</strong>d more<br />
appeal<strong>in</strong>g than traditional male-oriented activities. These alternatives <strong>in</strong>clude tak<strong>in</strong>g<br />
prospective clients to musical per<strong>for</strong>mances, art exhibits and o<strong>the</strong>r cultural events,<br />
fundraisers <strong>for</strong> women’s groups at which <strong>the</strong> firm has purchased one or more tables,<br />
and d<strong>in</strong><strong>in</strong>g out. One member of <strong>the</strong> Task Force offered anecdotally that she had<br />
recently taken prospective clients to a per<strong>for</strong>mance of Cirque de Soleil and had<br />
received a very positive response.<br />
Law firms should be creative <strong>in</strong> promot<strong>in</strong>g market<strong>in</strong>g events and opportunities that<br />
will be of <strong>in</strong>terest to both male and female attorneys. This is particularly important<br />
today as <strong>the</strong> percentage of women who are general counsel at Fortune 500 companies<br />
<strong>in</strong>creased from 8.4 percent to 12.4 percent <strong>in</strong> two years. 26 This trend is expected<br />
to cont<strong>in</strong>ue <strong>in</strong> <strong>the</strong> years to come and will necessarily impact <strong>the</strong> ways firms market<br />
<strong>the</strong>ir practice. While <strong>the</strong> female <strong>in</strong>-house corporate counsel <strong>in</strong>terviewed did not necessarily<br />
favor reta<strong>in</strong><strong>in</strong>g women attorneys over men, <strong>the</strong>y did look at a firm’s overall<br />
treatment of its women attorneys when decid<strong>in</strong>g whe<strong>the</strong>r to reta<strong>in</strong> a particular firm.<br />
A number of women <strong>in</strong>terviewed by <strong>the</strong> Task Force mentioned situations <strong>in</strong><br />
which <strong>the</strong>y have been placed <strong>in</strong> tenuous positions when partners at <strong>the</strong>ir firms have<br />
<strong>in</strong>cluded <strong>the</strong>m <strong>in</strong> market<strong>in</strong>g activities only because of <strong>the</strong>ir gender. One <strong>in</strong>terviewee<br />
commented:<br />
A firm should not try to portray itself as diverse simply by employ<strong>in</strong>g<br />
“w<strong>in</strong>dow dress<strong>in</strong>g.” I have been <strong>in</strong>cluded by my firm on market<strong>in</strong>g teams<br />
with clients who have certa<strong>in</strong> diversity requirements. As a woman and an<br />
ethnic m<strong>in</strong>ority, it has been my dist<strong>in</strong>ct impression that I have been <strong>in</strong>cluded<br />
solely <strong>for</strong> <strong>the</strong> purpose of demonstrat<strong>in</strong>g to <strong>the</strong> client that <strong>the</strong> firm’s<br />
makeup complies with <strong>the</strong> client’s requirements. This impression has later<br />
proved accurate when I have not been allowed to handle any of <strong>the</strong> work<br />
ultimately given to <strong>the</strong> firm by this particular client.<br />
Law firms should seek diversity <strong>in</strong> <strong>the</strong>ir trial teams because it benefits <strong>the</strong> firms and<br />
<strong>the</strong>ir clients. Women attorneys should not, as a general rule, be used as “bait” or “w<strong>in</strong>dow<br />
dress<strong>in</strong>g” <strong>in</strong> an ef<strong>for</strong>t to lure a prospective client’s bus<strong>in</strong>ess unless that attorney is<br />
likely to handle legal work <strong>for</strong> <strong>the</strong> client. Instead, firms should strive to <strong>in</strong>corporate<br />
women attorneys <strong>in</strong>to <strong>the</strong>ir trial teams <strong>in</strong> a mean<strong>in</strong>gful way and truly utilize <strong>the</strong>ir<br />
talents <strong>in</strong> represent<strong>in</strong>g <strong>the</strong>ir clients. Some of <strong>the</strong> <strong>in</strong>-house counsel <strong>in</strong>terviewed by <strong>the</strong><br />
<strong>DRI</strong> Task Force reported that <strong>the</strong>y noticed when a firm paraded a woman attorney<br />
<strong>in</strong> front of <strong>the</strong>m while try<strong>in</strong>g to w<strong>in</strong> bus<strong>in</strong>ess, but that female attorney never seemed<br />
26 Hope E. Ferguson, “Women General Counsel: Beyond <strong>the</strong> Glass Ceil<strong>in</strong>g,” <strong>in</strong> Diversity<br />
and <strong>the</strong> Bar (M<strong>in</strong>ority Corporate Counsel Association, March 2002).<br />
30 A <strong>Career</strong> <strong>in</strong> <strong>the</strong> <strong>Courtroom</strong>: A <strong>Different</strong> <strong>Model</strong> <strong>for</strong> <strong>the</strong> <strong>Success</strong> of Women Who Try Cases