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For The Love Of Colour - TiGi

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creative<br />

intelligence<br />

TIGI copyright©olour uses<br />

Creative Intelligence, a new<br />

technology that revolutionises<br />

the way dyes can be combined to<br />

create the end haircolour shade.<br />

No longer will TIGI follow the<br />

industry standard of a heavy base<br />

shade to ensure coverage. With<br />

Creative Intelligence, the ratio of<br />

base to tone is more balanced<br />

and with a higher concentration<br />

of dyes in our formulations,<br />

superior coverage is achieved.<br />

This new dye combination allows<br />

for full intermixability between<br />

shades and products, insurance<br />

of result consistency, and overall<br />

richness of tone. Creative<br />

Intelligence eliminates the need<br />

for colour rules.<br />

Creative Intelligence is made<br />

up of:<br />

— Perfectly Measured Pigments,<br />

which ensure consistent level<br />

and tonal results.<br />

— Specialised Shade Enhancers<br />

to improve colour adhesion,<br />

shine, and complete coverage.<br />

— PPD-free dye blends to deliver<br />

unlimited intermixability.

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