Development Sounding Board update - Festival Housing

Development Sounding Board update September 2012 – January 2013
Dear Sounding Board Member,
Festival Housing is building Clarence
Park, a wonderful village and
lifestyle set around a superb range of
leisure and social amenities in
Malvern specifically for the over 55s.
This report gives an update on the Development of Clarence Park Village from the initial build
start in September 2012 until now – January 2013.
It provides an overview of the programme’s initial launch to our; local community and
stakeholders and regional partners. It will focus on 3 key areas:
• Start up events - the Build start and Launch
• Marketing activities
• Success indicators – registered interest to date
I hope you find this summary of progress to date informative and encouraging. If you have any
questions regarding the contents of this update please contact me directly. Naomi Steward,
Marketing Officer, Festival House. 01684 579430nsteward@festivalhousing.org
Festival’s village philosophy is to encourage residents to continue to be as active and
independent as possible in their own home, with the reassurance of tailor made support
available if required. The anticipated outcome of this housing provision will encourage social
opportunities and healthier living; and will hopefully reduce the risk of illness in later life.
Clarence Park Village will provide 101 spacious 1 or 2 bedroom affordable apartments. Of
these, 56 % will be for outright purchase (38) and (18) shared ownership, and 44% for
affordable rent (45) on a basic government pension.
Success of village interest
Interest in the village build has been highly successful since the launch to the general public
in October 2012. The aim is to develop a register of over 500 contacts by the end of August
2013. This registered interest will provide the appointed sales manager with a contacts
interested in village living.
Key facts:
21 st September 2012 Build Start event: Celebrate the start of the
build with local and regional stakeholders
and partners.
Guy Weston, Chief Executive, Festival
Harriet Baldwin, MP for West Worcs.
23 rd October 2012 Launch of Clarence Park Village and Project
branding – leaflet, village model, website,
film on village living based on our Rose
Gardens residents.
Richard Grounds,
Commercial Director, Festival
Naomi Steward - Development Sounding Board update: Oct 2012 – Dec 2012

Huge interest in the village layout.
Over 300 visitors attended the
launch and registered their interest.
20 th December A quarterly newsletter named intouch is produced to celebrate the
progress of the development and keep the Friends group updated with
event dates and useful information. Regular issues planned during;
December 2012, March, June, September, December, March and
June.
20th December Village signage installed to identify site
location in Malvern.
21 st December 400 + people have signed up to the
Friends of Clarence Park Village Group.
21 st December Friends of Clarence Park Village meeting dates are confirmed; Bimonthly
meeting to start building the community.
21 st December Rose Gardens monthly tours set up and advertised on the website –
will start in February,
20 January 2013 Over 430 enquires in Clarence Park Village to date have been
500
400
300
200
100
0
recorded.
Overall enquiries
Registered on Friends database
Purchase interest
Rental interest
Shared ownership
Purchase/rent - unknown
2013
18 th January Advertising in the local area is commissioned to reach community members
and chosen due to target area and demographic groups. These include,
adverts, editorial and web banners on these corresponding sites: All about
Malvern, Malvern Theatres and Festival Flyer.
Naomi Steward - Development Sounding Board update: Oct 2012 – Dec 2012