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THE WORLD'S GREATEST DRIVING EVENT - Palmer Sport

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<strong>THE</strong> WORLD’S <strong>GREATEST</strong> <strong>DRIVING</strong> <strong>EVENT</strong><br />

WWW.PALMERSPORT.COM


02<br />

INTRODUCTION<br />

1.0<br />

<strong>THE</strong> FREEDOM OF PALMERSPORT<br />

<strong>Palmer</strong><strong>Sport</strong> is a full day driving event created by Jonathan <strong>Palmer</strong>, based centrally in the<br />

UK at Bedford Autodrome. It is firmly established as the best corporate motorsport event<br />

on Earth. With 6 miles of track, 4 separate circuits and endless run off, your guests have the<br />

freedom to drive our collection of high performance cars harder and faster than anywhere<br />

else. They will experience one of the greatest days of their lives, and have you to thank for it.<br />

Welcome to <strong>Palmer</strong><strong>Sport</strong> 2013.<br />

03<br />

INTRODUCTION


04<br />

JONATHAN PALMER<br />

1.1<br />

A <strong>DRIVING</strong> DAY LIKE NO O<strong>THE</strong>R<br />

I launched <strong>Palmer</strong><strong>Sport</strong> back in 1991 with the objective<br />

of providing the best corporate hospitality event in the<br />

country. It grew rapidly by being valued as a powerful way<br />

to help its customers retain existing and win new business,<br />

and its legendary reputation ensured that it would entice<br />

those you really wanted to come. More than twenty years<br />

later <strong>Palmer</strong><strong>Sport</strong> has come a long way and is now the<br />

undisputed market leader and recognised as the best event<br />

of its type in the world.<br />

I personally designed Bedford Autodrome to be the perfect<br />

venue for <strong>Palmer</strong><strong>Sport</strong>, with four separate circuits totalling<br />

six miles that could be run concurrently, each with huge run<br />

off areas for safety. Without the need for grandstands or<br />

crowd-protecting barriers we can offer our guests unrivalled<br />

freedom to explore, and our philosophy of coaching guests<br />

to go faster than they ever dreamed, striving to improve lap<br />

times in every machine, is more powerful than ever.<br />

And so are our vehicles! The performance of our fleet has<br />

escalated hugely over the years and much of our line up is<br />

now full-on motorsport machinery, like our most recent<br />

addition, the Ariel Atom. And you will experience the<br />

thrill of competition with timing and scoring on all eight<br />

activities and prizes awarded at the end of the event.<br />

Our team of dedicated staff will look after every detail,<br />

leaving hosts free and relaxed to enjoy the day and<br />

develop those all-important business relationships. We<br />

provide the perfect backdrop, with outstanding facilities<br />

and the highest quality food and refreshments.<br />

In one sublime day your guests will drive cars they never<br />

imagined driving, at speeds they never thought possible.<br />

It’s the most authentic motorsport experience available<br />

on earth and one that they will never want to forget.<br />

Jonathan <strong>Palmer</strong><br />

Chief Executive<br />

1981 British Formula 3 Champion<br />

1984 Winning the 1000km at Brands Hatch<br />

1987 Brands Hatch Rallysprint winner, with<br />

Derek Warwick and Martin Brundle<br />

JONATHAN PALMER - MASTER OF MOTORSPORT<br />

Jonathan <strong>Palmer</strong> is Chief Executive of the Motor<strong>Sport</strong> Vision<br />

Group (MSV) which, in addition to Bedford Autodrome and<br />

<strong>Palmer</strong><strong>Sport</strong>, owns the Brands Hatch, Cadwell Park, Oulton<br />

Park and Snetterton race circuits. MSV’s businesses include<br />

running the British Superbike Championship and the BRDC<br />

Formula 4 Championship. MSV is a private company owned<br />

by Jonathan and Sir Peter Ogden.<br />

After a brief career as a doctor, Jonathan moved full time<br />

to pursue his race driving passion in 1981 when he won<br />

the British F3 championship and then two years later the<br />

European F2 championship. Six years of F1 followed, mainly<br />

1983 European Formula 2 Champion<br />

Sharing a joke with Ken Tyrrell and<br />

Philippe Streiff<br />

1991 Test driver for McLaren<br />

1983 F1 debut with Williams at<br />

Brands Hatch<br />

1987 5th place at Monaco for Tyrrell Ford<br />

2012 1st GP2 win for Jolyon <strong>Palmer</strong><br />

at Monaco<br />

with the Tyrrell team, together with a long career in world<br />

sportscar racing with Porsche, achieving several international<br />

wins and a second at Le Mans in 1985. On retiring from<br />

race driving in 1991 Jonathan <strong>Palmer</strong> focussed on his<br />

business ambitions, whilst also joining the BBC Grand Prix<br />

commentary team for six years, partnering Murray Walker.<br />

Both his sons, Jolyon and William, are carrying on in his<br />

driving tyre tracks and Jolyon is already a racewinner in GP2<br />

and aiming for the title in 2013.<br />

05<br />

JONATHAN PALMER


06<br />

PALMERSPORT AT A GLANCE<br />

1.2<br />

PALMERSPORT<br />

AT A GLANCE...<br />

In one sublime day<br />

you will drive all of<br />

these cars at Bedford<br />

Autodrome in an 8<br />

activity programme<br />

with timing, scoring<br />

and awards.<br />

BEDFORD<br />

AUTODROME<br />

Bedford Autodrome is located right in the<br />

centre of England – just 50 miles north of<br />

London, with excellent road and rail links<br />

and its own runway at Bedford Aerodrome.<br />

ITINERARY<br />

REGISTRATION<br />

Your hospitality suite opens for<br />

registration and the start of one of<br />

the most memorable days of your life<br />

BREAKFAST<br />

A full on day starts with a full English<br />

breakfast. Catch up with friends or<br />

guests before the driving starts<br />

WEST CIRCUIT (1.85 MILES)<br />

FORMULA JAGUAR PALMER JAGUAR JP-LM<br />

PRO KART WEST CIRCUIT PIT COMPLEX AND<br />

TYRRELL SUITE<br />

<strong>EVENT</strong> BRIEFING<br />

A formal introduction with a video<br />

briefing on what you’re going to be<br />

driving and how best to do it<br />

WEST CIRCUIT<br />

NORTH ACTIVITY AREA<br />

LAND ROVER DEFENDER CATERHAM PURSUIT<br />

<strong>THE</strong> DAY BEGINS<br />

Join your team leader and then<br />

board your <strong>Palmer</strong><strong>Sport</strong> bus that will<br />

transport you around the venue<br />

NORTH ACTIVITY AREA<br />

PEDAL TO <strong>THE</strong> METAL<br />

Meet your instructor in the first of<br />

the day’s cars, get to grips with the<br />

controls and then put your foot down<br />

SOUTH CIRCUIT (1.50 MILES)<br />

BMW M3 GTP<br />

LE MANS SUITE AND PIT<br />

GARAGES<br />

NORTH CIRCUIT<br />

SOUTH CIRCUIT<br />

EAST CIRCUIT<br />

EVERY GUEST DRIVES EVERY CAR IN ONE PERFECT DAY<br />

LUNCH AND REFUEL<br />

A first class lunch, waitress-served<br />

in your hospitality suite with time to<br />

share those unforgettable moments<br />

NORTH CIRCUIT (1.00 MILE)<br />

ARIEL ATOM<br />

NARDO SUITE AND PIT<br />

GARAGES<br />

RESTART<br />

An adrenaline-drenched afternoon<br />

lies ahead as your confidence builds<br />

and you continue to improve your<br />

lap times<br />

AFTERNOON TEA<br />

Tea with sandwiches and cakes is<br />

served over talks of spins, lap times<br />

and ‘what might have been’ moments<br />

EAST CIRCUIT (0.75 MILES)<br />

CATERHAM 7 SUPERLIGHT<br />

WILLIAMS SUITE AND PIT<br />

GARAGES<br />

PRIZEGIVING<br />

Each activity has timed laps and the<br />

coveted <strong>Palmer</strong><strong>Sport</strong> trophies are<br />

awarded to the day’s best drivers<br />

DEPART<br />

Guests head home having<br />

enjoyed the most exhilarating<br />

day of their lives<br />

07<br />

PALMERSPORT AT A GLANCE<br />

You can view video<br />

footage and watch<br />

onboard laps in all of our<br />

vehicles at our website<br />

www.palmersport.com.


08<br />

ARIEL ATOM<br />

2.0<br />

ARIEL ATOM<br />

ATOMIC WEAPON<br />

The sensational Ariel Atom 3, loved by Top Gear’s Jeremy<br />

Clarkson, is the most recent addition to our fleet and<br />

provides a unique driving experience of ultimate exhilaration.<br />

The Atom has nothing but the bare essentials; a frame,<br />

engine, gearbox, suspension and wheels. So it weighs<br />

just 610kg, which means it accelerates, corners and stops<br />

at astonishing speeds. It’s powered by Honda’s amazing<br />

i-VTEC engine that screams to 245bhp at a dizzy 8000 rpm<br />

whilst the Atom’s close ratio six speed paddleshift gearbox,<br />

unique to <strong>Palmer</strong><strong>Sport</strong>, means shifts take a barely<br />

perceptible 0.05 of a second.<br />

Of course it has huge grip. But even more importantly it has<br />

huge controllability – opposite lock slides are hard to avoid,<br />

but when they occur an instinctive quick flick of the wrists<br />

will have you howling in delight.<br />

With an expert instructor pushing you to the limit, driving<br />

the Atom 3 is a raw, intoxicating experience that will leave<br />

you grinning from ear-to-ear.<br />

And you’ll leave with a DVD containing superb onboard<br />

camera footage of all your laps as a permanent reminder of<br />

your stunning drive!<br />

09<br />

ARIEL ATOM


10<br />

ARIEL ATOM<br />

NORTH CIRCUIT [1.00mile]<br />

ARIEL ATOM STATISTICS<br />

TORQUE: 210NM<br />

WEIGHT: 610KG<br />

POWER: 245BHP<br />

0-60MPH: 3.2 SECONDS<br />

TOP SPEED: 145MPH<br />

SCORING: FASTEST LAP<br />

TRANSMISSION: 6 SPEED PADDLESHIFT<br />

11<br />

ARIEL ATOM


12<br />

FORMULA JAGUAR<br />

2.1<br />

FORMULA JAGUAR<br />

ROAR PERFORMANCE<br />

Single seater racing cars often feature as part of a corporate<br />

driving event at various other circuits, but are typically modest<br />

machines with rev limited 1600cc or 2 litre engines and old<br />

fashioned mechanical gear levers.<br />

Not at <strong>Palmer</strong><strong>Sport</strong>. Our Formula Jaguar has a stonking 3 litre<br />

V6 Cosworth developed engine, with 250bhp at 6500 rpm and<br />

a six speed paddle gearshift on the steering wheel. Big slick<br />

tyres in a soft compound provide huge amounts of adhesion, so<br />

both cornering and braking performance are phenomenal.<br />

And with our fabulous, flowing West circuit we have the safety<br />

and desire to allow our guests the freedom to drive fast.<br />

Seriously fast.<br />

When you get back to the pits the car data will be downloaded,<br />

showing your speeds around the lap and how they compare to<br />

a top racing driver. You’ll also receive incredible front and rear<br />

facing onboard video footage of your whole session to take<br />

away on a DVD to preserve the memory forever.<br />

Believe the hype. This is the closest you will ever get to being<br />

an F1 driver.<br />

13<br />

FORMULA JAGUAR


14<br />

FORMULA JAGUAR<br />

FORMULA JAGUAR STATISTICS<br />

ENGINE TYPE: V6<br />

ENGINE SIZE: 3 LITRE<br />

POWER: 250BHP<br />

0-60MPH: 3.1 SECONDS<br />

TOP SPEED: 170MPH<br />

TRANSMISSION: 6 SPEED PADDLESHIFT<br />

WEST CIRCUIT<br />

[1.85miles]<br />

SCORING: BEST LAP DATA<br />

15<br />

FORMULA JAGUAR


16<br />

BMW M3 GTP<br />

2.2<br />

BMW M3 GTP<br />

MUNICH MUSCLE<br />

The standard M3 is a remarkable machine, but at <strong>Palmer</strong><strong>Sport</strong><br />

that was just our starting point. Our BMW M3 GTPs have been<br />

stripped of their interior luxuries and equipped with uprated brakes<br />

and lowered, stiffened suspension to provide phenomenal on-track<br />

performance.<br />

Its race-bred 4 litre V8 engine, tuned by BMW’s Motorsport<br />

division, can howl and scream its way to 8500 rpm, a speed most<br />

engines cannot even reach, yet at which the M3 is never happier.<br />

Coupled to a brilliant seven speed paddleshift gearbox and a<br />

race-prepared chassis, the M3 GTP takes the supercar art to<br />

a new level. And when it’s unleashed on our ultra fast South<br />

circuit the result is truly an incredible driving experience, with<br />

rear wheel drive powerslides there for you to enjoy – and<br />

hopefully control!<br />

17<br />

BMW M3 GTP


18<br />

BMW M3 GTP<br />

BMW M3 GTP STATISTICS<br />

ENGINE TYPE: V8<br />

ENGINE SIZE: 4 LITRE<br />

POWER: 420BHP<br />

0-60MPH: 4.6 SECONDS<br />

TOP SPEED: 185MPH<br />

TRANSMISSION: 7 SPEED PADDLESHIFT<br />

SOUTH CIRCUIT<br />

[1.50miles]<br />

SCORING: FASTEST LAP<br />

19<br />

BMW M3 GTP


20<br />

PALMER JAGUAR JP-LM<br />

2.3<br />

PALMER JAGUAR JP-LM<br />

LE MANS MASTERPIECE<br />

Our stunning <strong>Palmer</strong> Jaguar JP-LM brings the sensation of<br />

Le Mans to the fingertips of all our guests. It’s as focussed<br />

as any machine can be and provides the most sublime driving<br />

experience – with an instructor right alongside to help you<br />

extract all its mindblowing performance.<br />

We’ve squeezed every last bit of power from its Jaguar<br />

Cosworth 3 litre quad cam V6 engine for staggering straightline<br />

speed, and with downforce pushing those big tyres into the<br />

asphalt and drag-reducing bodywork to help slice through<br />

the air, the JP-LM does the aerodynamic business too.<br />

With all this phenomenal speed, braking ability and grip at<br />

your disposal, it’s the next best thing to jumping into a LMP<br />

prototype and heading off around the famous Sarthe circuit<br />

at Le Mans.<br />

21<br />

PALMER JAGUAR JP-LM


22<br />

PALMER JAGUAR JP-LM<br />

WEST CIRCUIT<br />

[1.85miles]<br />

SCORING: FASTEST LAP<br />

PALMER JAGUAR JP-LM STATISTICS<br />

ENGINE TYPE: V6<br />

ENGINE SIZE: 3 LITRE<br />

POWER: 265BHP<br />

0-60MPH: 3.4 SECONDS<br />

TOP SPEED: 167MPH<br />

TRANSMISSION: 6 SPEED PADDLESHIFT<br />

23<br />

PALMER JAGUAR JP-LM


24<br />

CATERHAM 7 SUPERLIGHT<br />

2.4<br />

CATERHAM 7 SUPERLIGHT<br />

S<strong>EVENT</strong>H HEAVEN<br />

Our Caterham Sevens are sporting a new look in 2013<br />

thanks to the manufacturer’s F1 connections, and the<br />

lightweight British icon remains as popular with our guests<br />

as ever. We’ve featured them on the <strong>Palmer</strong><strong>Sport</strong> event<br />

since the very beginning and with good reason: even after<br />

20 years, few experiences ever come close to the sheer,<br />

unadulterated fun of exploiting the Seven’s unrivalled<br />

power-to-weight ratio and instinctive control.<br />

If you’ve ever wanted to learn the art of drifting, the<br />

Caterham is the perfect car to experience controlled<br />

sideways action and raw speed. We exercise these seminal<br />

sports cars on the tight turns of the tailor-made East circuit,<br />

so they can show off their breathtaking ability, tackling the<br />

track in a series of spectacular slides.<br />

Once you’ve discovered the profound pleasure in simply<br />

going sideways, you’ll experience the joy of using this<br />

technique to direct the car, driving beyond the technical<br />

limit of adhesion and controlling what would once have<br />

appeared uncontrollable.<br />

25<br />

CATERHAM 7 SUPERLIGHT


26<br />

CATERHAM 7 SUPERLIGHT<br />

CATERHAM 7 SUPERLIGHT<br />

STATISTICS<br />

ENGINE SIZE: 2 LITRE<br />

WEIGHT: 490KG<br />

POWER TO WEIGHT: 286BHP/TONNE<br />

0-60MPH: 4.8 SECONDS<br />

TOP SPEED: 130MPH<br />

TRANSMISSION: 6 SPEED MANUAL<br />

EAST CIRCUIT<br />

[0.75mile]<br />

SCORING: FASTEST LAP<br />

27<br />

CATERHAM 7 SUPERLIGHT


28<br />

LAND ROVER DEFENDER<br />

2.5<br />

LAND ROVER DEFENDER<br />

<strong>THE</strong> ULTIMATE OFF-ROADER<br />

If you‘re hoping our Defenders will give you time to<br />

relax between racing cars - think again. Unless you<br />

apply as much skill, concentration and bravery in the<br />

mud as you do on the track you’ll have no chance of<br />

successfully negotiating your way down rock-strewn<br />

paths, through rivers and up slopes so extreme you’ll<br />

scarcely believe any mere car could scale them.<br />

You’ll climb so steeply that all you can see through<br />

the windscreen is sky, and plunge off what appears<br />

to be the edge of the world. You’ll negotiate tracks<br />

covered in impossible-looking boulders, ford rivers<br />

and take on our infamous see-saw, using nothing<br />

other than the weight of the car at the pivot point<br />

to tilt the platform so you can drive down the<br />

other side.<br />

If you put your faith in our rugged Defenders and<br />

listen to your instructor, you’ll emerge the other<br />

side lost in admiration for a great British institution<br />

that for over 50 years has remained unequalled.<br />

Just like every car at <strong>Palmer</strong><strong>Sport</strong>, in its chosen<br />

field, it is the best of the best.<br />

SCORING: HIGHEST SCORE<br />

29<br />

LAND ROVER DEFENDER


30<br />

CATERHAM PURSUIT<br />

2.6<br />

CATERHAM PURSUIT<br />

PISTONS AT DAWN!<br />

SCORING: BEST OF THREE COMPETITION<br />

You’ll be timed or scored on every activity at <strong>Palmer</strong><strong>Sport</strong><br />

but this is one with a difference: a head to head contest<br />

against one of your colleagues on two identical mirror image<br />

courses with straights, hairpins and a mini roundabout.<br />

It all looks deceptively simple at first, but then the F1-style<br />

lights count down and it’s GO as you blast from the start in<br />

one of our Caterhams, balancing grip against power on our<br />

soaking wet surface as you slip and slide against the clock!<br />

Of course you’ll want to go as fast as possible, but with the<br />

dividing line between hero and zero being often a millimetre<br />

too much throttle applied a millisecond too early, you’ll need<br />

to apply maximum concentration for perfect powerslides.<br />

And you’ll need plenty of finesse, too, not least for that<br />

innocent looking roundabout: master smoking doughnuts<br />

and you’ll beat your opponent every time in this best of<br />

three competition.<br />

NORTH ACTIVITY AREA<br />

31<br />

CATERHAM PURSUIT


32<br />

JP-LM SUPERRIDE<br />

2.7<br />

SUPERRIDE<br />

(OPTIONAL)<br />

The JP-LM SuperRide is our only optional activity at<br />

<strong>Palmer</strong><strong>Sport</strong>, and will redefine the expectations of even the<br />

biggest adrenaline junkie.<br />

This is a rare opportunity to experience truly mind-boggling<br />

speed in the hands of one of our finest instructors. Not<br />

only are our SuperRide JP-LMs driven at genuine race pace,<br />

they’re even faster than the cars our guests drive, with<br />

increased grip from fatter tyres, more downforce from the<br />

bodywork and another 15 per cent power. And the experience<br />

will be preserved forever as every lap will be recorded and<br />

presented to you on a DVD at the end of the event.<br />

You will leave us realising just how fast a racing car can really<br />

be driven – and with a new appreciation for how extraordinarily<br />

talented our instructors are.<br />

33<br />

JP-LM SUPERRIDE


34 A <strong>THE</strong>ATRE OF DREAMS<br />

3.0<br />

BEDFORD AUTODROME<br />

A <strong>THE</strong>ATRE OF DREAMS<br />

Fourteen years ago, former F1 driver Jonathan <strong>Palmer</strong><br />

spent more than twelve months painstakingly designing<br />

the world’s most versatile, safe, and thrilling motorsport<br />

complex: Bedford Autodrome, with four tracks totalling<br />

six miles of tarmac comprising endless straights, flat out<br />

curves, challenging bends and slide-inducing hairpins.<br />

The whole philosophy behind <strong>Palmer</strong><strong>Sport</strong> and what<br />

makes it so different to any other motorsport event is<br />

that we want you go as fast as you possibly can. This is<br />

why Bedford Autodrome was created specifically with<br />

corporate driving – and not motor racing – in mind. There<br />

are no barriers, concrete walls or grandstands to avoid,<br />

just endless run-off and acres of grass.<br />

With the reassurance of knowing there’s nothing to hit<br />

but the rev limiter, and a professional instructor sat right<br />

alongside, you will have the confidence to push our cars<br />

and yourself harder than you might ever have thought<br />

possible. And by running four circuits simultaneously we<br />

can keep your waiting time to a minimum and maximise<br />

your time behind the wheel.<br />

Of course, you’ll still have an opportunity to catch your<br />

breath and the chance to relax in one of our stylish<br />

and comfortable trackside hospitality suites, swapping<br />

stories and comparing lap times before you’re whisked<br />

away for the next chapter of your day at <strong>Palmer</strong><strong>Sport</strong>.<br />

ANTI-CLOCKWISE<br />

0.2 0.3 0.4 0.5<br />

0.2 0.3 0.4<br />

0.2 0.3 0.4<br />

0.1 0.2<br />

0.3<br />

0.2 0.3 0.4<br />

NORTH CIRCUIT EAST CIRCUIT<br />

The North circuit features the most recent addition to<br />

the <strong>Palmer</strong><strong>Sport</strong> fleet – the mindblowing Ariel Atom.<br />

The long straight and challenging corners give you<br />

the space to really exploit its unbelievable speed and<br />

handling abilities.<br />

CORNERS: 7<br />

CARS: ARIEL ATOM<br />

SUITES: 1<br />

GARAGES: 8<br />

ANTI-CLOCKWISE<br />

0.2 0.3 0.4 0.5<br />

0.2 0.3 0.4<br />

0.2 0.3 0.4<br />

0.1 0.2<br />

0.3<br />

SOUTH CIRCUIT<br />

0.2 0.3 0.4<br />

The South circuit is home to the muscular BMW<br />

M3 GTP. It includes the full range of 2nd, 3rd and<br />

4th gear corners, and for a true adrenaline-charged<br />

challenge, nothing beats the first high speed<br />

chicane, as you flick left and right at 90mph!<br />

CORNERS: 9<br />

0.2 0.3 0.4 0.5<br />

0.2 0.3 0.4<br />

0.2 0.3 0.4<br />

0.1 0.2<br />

0.3<br />

0.2 0.3 0.4<br />

[ 1.00mile] [ 0.75mile]<br />

[ 1.50miles]<br />

CARS: BMW M3 GTP<br />

SUPERRIDE (EXTRA)<br />

SUITES: 1<br />

GARAGES: 8<br />

CLOCKWISE<br />

The sinuous East circuit was designed to suit<br />

our Caterhams, and you can test their pace and<br />

agility to the full here. The masses of run-off area<br />

means overdoing it leads to nothing more than an<br />

innocent spin on the grass.<br />

CORNERS: 8<br />

CARS: CATERHAM 7 SUPERLIGHT<br />

SUITES: 1<br />

GARAGES: 8<br />

ANTI-CLOCKWISE<br />

0.2 0.3 0.4 0.5<br />

0.2 0.3 0.4<br />

0.2 0.3 0.4<br />

0.1 0.2<br />

0.3<br />

WEST CIRCUIT<br />

0.2 0.3 0.4<br />

[ 1.85miles]<br />

The longest of the four, our West circuit includes<br />

the main pits complex of 20 garages. The layout<br />

features some fabulous sweeping corners where<br />

you will experience corner speeds of 100mph, right<br />

on the limit, in perfect safety.<br />

CORNERS: 12<br />

CARS: FORMULA JAGUAR<br />

PALMER JAGUAR JP-LM<br />

SUITES: 2<br />

GARAGES: 20<br />

35<br />

A <strong>THE</strong>ATRE OF DREAMS


36 PALMERSPORT HOSPITALITY<br />

3.1<br />

BEDFORD AUTODROME<br />

HIGH SPEED HOSPITALITY<br />

The <strong>Palmer</strong><strong>Sport</strong> experience extends beyond our four race<br />

circuits. Our entire site has been engineered to offer you and<br />

your guests comfortable surroundings, all-weather protection<br />

and catering of the highest standards at every turn.<br />

So the very first thing that happens when you reach us is a<br />

full English breakfast of the kind you’d receive in a fine hotel,<br />

enjoyed at your own team table in a modern hospitality centre.<br />

After a short video briefing, giving you the lowdown on the<br />

day ahead, you’ll be introduced to your dedicated team leader:<br />

your guide to <strong>Palmer</strong><strong>Sport</strong>, who will be with you every step of<br />

the way.<br />

From the hospitality suite you’ll be smoothly transported in a<br />

couple of minutes to the driving activities in one of our fleet<br />

of six bespoke <strong>Palmer</strong><strong>Sport</strong> buses. When you arrive at our<br />

trackside suites, you’ll find them equipped with comfortable<br />

seating, plasma screens, warm toilets and Wi-Fi connectivity.<br />

They’re also fully stocked with a wide range of drinks and light<br />

bites so you can relax and refresh between driving sessions.<br />

After an adrenaline-filled morning you’ll return for a superb<br />

two course lunch and then again at the end of the day for a<br />

traditional afternoon tea while you wait to see if you’re one of<br />

our lucky trophy winners.<br />

We operate a staff to guest ratio of better than 1:1 and there<br />

will always be someone there to help answer any question.<br />

We apply the same attention to detail across every single<br />

aspect of <strong>Palmer</strong><strong>Sport</strong>. It’s our job to ensure you experience<br />

one of the most memorable days of your life.<br />

37<br />

PALMERSPORT HOSPITALITY


38 PALMERSPORT ENGINEERING<br />

3.2<br />

BEDFORD AUTODROME<br />

ENGINEERED FOR PERFECTION<br />

Maintaining a fleet of over 100 vehicles to <strong>Palmer</strong><strong>Sport</strong><br />

standards is a monumental task – every single one has to<br />

be fit and ready to be driven to its limit all day, every day.<br />

This is why we employ a team of over 30 engineers, most<br />

hand-picked from top racing teams including Formula 1.<br />

We don’t just replace consumables like tyres and brake<br />

pads - our cars follow a rigorous schedule of maintenance<br />

where parts are lifed and replaced regardless of condition,<br />

just as they are in the safety-dominated aircraft industry.<br />

By applying such standards we can ensure that our cars<br />

are not only supremely reliable and safe, but as identical<br />

as they can possibly be. Equality of vehicle performance<br />

is a vital component in the <strong>Palmer</strong><strong>Sport</strong> experience: if you<br />

win one of our coveted trophies, you’ll know it’s because<br />

you were simply the fastest driver out there.<br />

39<br />

PALMERSPORT ENGINEERING


40 PALMERSPORT INSTRUCTORS<br />

3.3<br />

PALMERSPORT INSTRUCTORS<br />

<strong>THE</strong> BEST IN <strong>THE</strong> BUSINESS<br />

One statistic says it all: despite the stringent requirements and<br />

qualifications required to be a potential <strong>Palmer</strong><strong>Sport</strong> instructor,<br />

just one in ten will prove to be good enough to work for us.<br />

How good? Well chances are you’ll be sat alongside an<br />

experienced racer whose CV includes such highlights as driving<br />

in the British Touring Car Championship, or a hotshot who’s<br />

on the verge of reaching the pinnacle of world motorsport. We<br />

don’t like to boast, but F1 champion Lewis Hamilton is just one<br />

member of an illustrious list of drivers that have instructed for<br />

us at Bedford Autodrome.<br />

But simply being a prodigious talent behind the wheel is not<br />

enough. Even more important is the ability for our instructors<br />

PALMERSPORT INSTRUCTOR ROLL OF HONOUR<br />

to establish a rapport with our guests, to quickly understand<br />

their levels of experience, confidence and expectation. The<br />

most rewarding thing for them is to see every guest progress<br />

and gain the maximum satisfaction from their time in the cars,<br />

through encouragement and coaching, from whatever level<br />

they might start.<br />

So our instructors need to be supremely fast but also possess<br />

outstanding teaching and communication skills to inspire them<br />

to achieve what they never thought possible, whilst recognising<br />

when others have reached their limit.<br />

It’s little wonder so few make the grade.<br />

LEWIS HAMILTON ROB HUFF JUSTIN WILSON OLIVER JARVIS STEVEN KANE<br />

F1 WORLD CHAMPION WTCC CHAMPION F1 & INDYCAR DTM & LE MANS 24HR BTCC & ALMS<br />

41<br />

PALMERSPORT INSTRUCTORS


42 PALMERSPORT TEAM LEADERS<br />

3.4<br />

PALMERSPORT TEAM LEADERS<br />

NOTHING IS TOO MUCH TROUBLE<br />

Every guest at <strong>Palmer</strong><strong>Sport</strong> is part of a team and every<br />

team has its own leader - a highly experienced member of<br />

our staff who will be with you from start to finish, ensuring<br />

the entire event runs like clockwork.<br />

Your team leader will explain every activity, when you will<br />

be driving and what you need to wear. Most importantly<br />

you never need to worry about missing a precious drive in<br />

the cars – there’s no queuing here, just a highly organised<br />

schedule which your team leader will smoothly implement!<br />

You can just relax.<br />

If you have a query or concern on any matter, whether<br />

it’s choosing the correct size of helmet or needing a more<br />

comfortable seating position in the car, you’ll be put at ease.<br />

43<br />

PALMERSPORT TEAM LEADERS


44 PALMERSPORT BOOKINGS<br />

3.5<br />

<strong>EVENT</strong> BOOKINGS<br />

IT COULDN’T BE SIMPLER<br />

GUEST PROGRAMME<br />

Every guest takes part in every activity at <strong>Palmer</strong><strong>Sport</strong> and<br />

drives each car for the same amount of time, whether a private<br />

individual or part of an exclusive corporate booking. There’s no<br />

complicated menu of items to choose from and the only optional<br />

extra is a SuperRide in our JP-LM two seat race car.<br />

We operate our events six days a week (not Sundays) and can<br />

even arrange half day or evening programmes in a selection of our<br />

vehicles. Gift vouchers can also be purchased as a reward or to<br />

incentivise your sales team.<br />

Our Account Managers will be happy to talk you through price<br />

and date options. Once your day is booked our team of Event<br />

Co-ordinators will then liaise with you on every detail.<br />

To discuss your requirements<br />

call 01403 733 999<br />

email sales@palmersport.com<br />

or visit www.palmersport.com<br />

07:45 HOSPITALITY SUITE OPENS<br />

08:00 REGISTRATION AND BREAKFAST<br />

08:30 <strong>EVENT</strong> BRIEFING<br />

09:00 <strong>THE</strong> DAY BEGINS<br />

09:15 <strong>DRIVING</strong> COMMENCES – GO, GO, GO!<br />

12:30 LUNCH (EXACT TIMINGS SUBJECT TO CHANGE)<br />

13:30 RESTART!<br />

16:40 PRIZEGIVING<br />

17:30 GUESTS DEPART<br />

FOR <strong>THE</strong> WORLD’S<br />

<strong>GREATEST</strong> <strong>DRIVING</strong> <strong>EVENT</strong><br />

CONTACT US<br />

TEL: 01403 733999<br />

EMAIL: sales@palmersport.com<br />

WEB: www.palmersport.com<br />

45<br />

CONTACT PALMERSPORT


<strong>Palmer</strong><strong>Sport</strong><br />

The Old Post Office<br />

Worthing Road, Southwater<br />

West Sussex, RH13 9EZ<br />

Tel: 01403 733999<br />

Fax: 01403 733222<br />

Email: sales@palmersport.com<br />

WWW.PALMERSPORT.COM

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