CMT winner by low weight, wear resistance and design - SSAB
CMT winner by low weight, wear resistance and design - SSAB
CMT winner by low weight, wear resistance and design - SSAB
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No. 1 2006 – <strong>SSAB</strong> Swedish Steel INTERNATIONAL<br />
<strong>CMT</strong> <strong>winner</strong><br />
<strong>by</strong> <strong>low</strong> <strong>weight</strong>,<br />
<strong>wear</strong> <strong>resistance</strong><br />
<strong>and</strong> <strong>design</strong><br />
The Prize, the party, the people – everything about the Swedish Steel Prize 2005
The steel we will use for the future<br />
D<br />
uring the past months I have met all<br />
the members of the <strong>SSAB</strong> team; that is<br />
people from the production plants in<br />
Borlänge <strong>and</strong> Luleå, the engineers in<br />
R&D, quality control, sales- <strong>and</strong> marketing departments<br />
<strong>and</strong> sales people from all of our international<br />
offices. I am proud to say that everyone employed<br />
within <strong>SSAB</strong> Tunnplåt <strong>and</strong> its subsidiaries today have<br />
a personal knowledge of the strategy that will be our<br />
guiding star into the future.<br />
The <strong>SSAB</strong> News International magazine<br />
is published <strong>by</strong> <strong>SSAB</strong> Tunnplåt AB <strong>and</strong> is<br />
distributed to customers, subscribers <strong>and</strong><br />
other selected groups.<br />
News International is produced in English,<br />
with editions in Swedish, German, French,<br />
Spanish <strong>and</strong> Italian, <strong>and</strong> is published<br />
twice a year.<br />
Anders Elfgren, Marketing Director, is the<br />
publisher legally responsible under<br />
Swedish law.<br />
Editorial board: Göran Hügard, Berit<br />
Arvidsson, Michael Christensen, Peter<br />
Korsgren, Jan Kuoppa, Bert Larsson, Tommy<br />
Löfgren, Magdalena Nillius, Karl-Inge<br />
Nilsson, Lilian Sjans <strong>and</strong> Nils Åkerblom.<br />
Production: Ahrena Media AB<br />
Printed <strong>by</strong>: Color Print Dalarna AB<br />
NEWS 1-2006<br />
<strong>SSAB</strong> Tunnplåt is known to be a leading actor in<br />
the world on the market for advanced high strength<br />
steel. This is a result of strategic decisions in the 1980s<br />
when we decided to make LARGE investments that<br />
made it possible to manufacture lighter <strong>and</strong> stronger<br />
steel with a quality that hardly had been seen at that<br />
time.<br />
Parallel with the development of the advanced high<br />
strength steel, we have been working together with<br />
our customers <strong>and</strong> providing them with knowledge<br />
<strong>SSAB</strong> Tunnplåt AB, SE-781 84 Borlänge<br />
☎ + 46 243–700 00. Fax + 46 243–720 00.<br />
E-mail: office@ssabtunnplat.com<br />
www.ssabtunnplat.com<br />
Brazil: <strong>SSAB</strong> Swedish Steel Ltda<br />
☎ +55 41 3014 9070. Fax: +55 41 3014 7733<br />
China: <strong>SSAB</strong> Swedish Steel,<br />
☎ +86 10 6466 3441. Fax +86 10 6466 3442<br />
Czech Republic: <strong>SSAB</strong> Swedish Steel s.r.o.<br />
☎ 00420/545 422 550. Fax: 00420/545 210 550<br />
Denmark: <strong>SSAB</strong> Svensk Stål A/S<br />
☎ + 45 4320 5000. Fax + 45 4320 5018, -5019.<br />
Finl<strong>and</strong>: Oy <strong>SSAB</strong> Svenskt Stål Ab<br />
☎ + 358 9 68 66 030. Fax +358 9 693 2120.<br />
France: <strong>SSAB</strong> Swedish Steel SA<br />
☎ +33 1 55 61 91 00. Fax +33 1 55 61 91 09.<br />
Germany: <strong>SSAB</strong> Swedish Steel GmbH<br />
☎ +49 211 9125-0. Fax +49 211 9125 129<br />
☎ +49 711 687 84 0. Fax +49 711 687 84 13<br />
Italy: <strong>SSAB</strong> Swedish Steel S.p.A.<br />
☎ +39 030 90 58 811. Fax +39 030 90 58 930.<br />
Korea: <strong>SSAB</strong> Tunnplåt<br />
☎ +82 31 906 2770. Fax +82 31 906 2773.<br />
regarding efficient manufacturing with these steels.<br />
We have created a “Knowledge Service Center” that<br />
can support our customers with everything from<br />
collaboration in industrialisation to data sheets of<br />
our products.<br />
Being a leading producer of a product<br />
means that sooner or later you will have serious<br />
competitors to deal with. This is the moment when<br />
you will experience how important it is to have a<br />
strategy to adhere to. When every single member of<br />
your team is a participant in the race, you really have<br />
the chance to be the <strong>winner</strong>. And this is why we put<br />
so much effort into spreading information about our<br />
strategy within our team.<br />
<strong>SSAB</strong> Tunnplåt will continue to develop<br />
<strong>and</strong> manufacture advanced high strength steel. This<br />
is the core of our business. We will also provide our<br />
customers with the support that they so much appreciate.<br />
Customer Service engineers have helped<br />
customers all over the world find solutions on all<br />
kinds of problems related to their use of our steel<br />
sheet products.<br />
Though our team consists of more than 4,000<br />
players, we are still very flexible. Some say it is typically<br />
Swedish that it is so easy to get in contact with<br />
whoever you want to talk to.<br />
Our strategy is that we will do everything you<br />
expect us to do <strong>and</strong> even better than before. But<br />
exactly what we will do is our own secret. That’s not<br />
strategy, that’s tactics. You don’t win the game if<br />
everybody knows your next step.<br />
And we intend to win!<br />
The Netherl<strong>and</strong>s: <strong>SSAB</strong> Swedish Steel BV<br />
☎ +31 24 67 90 550. Fax +31 24 67 90 555.<br />
<strong>SSAB</strong> Prelaq BV<br />
☎ +31 24 679 07 00. Fax +31 24 679 07 07.<br />
Norway: <strong>SSAB</strong> Svensk Stål AS<br />
☎ +47 23 11 85 80. Fax +47 22 83 55 90.<br />
Anders Werme<br />
President of <strong>SSAB</strong> Tunnplåt<br />
Pol<strong>and</strong>: <strong>SSAB</strong> Swedish Steel Sp z o.o<br />
☎ +48 22 353 13 14. Fax: +48 22 723 04 86<br />
<strong>SSAB</strong> Prelaq, Pol<strong>and</strong><br />
☎ +48 22 353 15 00. Fax: +48 22 723 04 86<br />
Portugal: <strong>SSAB</strong> Swedish Steel Portugal<br />
☎ +351 256 371 610. Fax +351 256 371 619.<br />
South Africa: <strong>SSAB</strong> Swedish Steel (Pty) Ltd<br />
☎ ++27 11 822 2570. Fax +27 11 822 2584.<br />
Spain: <strong>SSAB</strong> Swedish Steel S.L<br />
☎ +34 91 300 5422. Fax +34 91 388 9697.<br />
United Kingdom: <strong>SSAB</strong> Swedish Steel Ltd<br />
☎ +44 1905 79 57 94. Fax +44 1905 79 47 36.<br />
<strong>SSAB</strong> Dobel Coated Steel Ltd<br />
☎ +44 1384 74 660. Fax +44 1384 77 575.<br />
USA: <strong>SSAB</strong> Swedish Steel Inc<br />
☎ +1 412-269 21 20. Fax +1 412-269 21 24.
contents 4<br />
Open Your Mind, the new seminar from <strong>SSAB</strong> Swedish Steel,<br />
creates a channel for direct dialog between technical specialists.<br />
5–7 Experience High Strength Steel Day became a full-day jour-<br />
ney through the manufacturing as well as the evolution of<br />
advanced high strength steel.<br />
8–1 Inspiration Seminars are looking far into the future. When nation-<br />
ally famous Swedish researchers give their picture of the world in<br />
50 years, they predict a quite nice place.<br />
1 – 4 Decreased <strong>weight</strong> with a full ton was only one of the reasons<br />
why Swedish <strong>CMT</strong> won Swedish Steel Prize 2005. The light <strong>design</strong><br />
is tougher then before. Second prize in Swedish Steel Prize was<br />
awarded to Dura Automotive, Germany, Shape Corporation, USA,<br />
4<br />
0– 1<br />
5–7<br />
8–1 1 – 4<br />
– 4<br />
<strong>and</strong> Hardi-Evrard, France. A honourable mention was given<br />
to V.N. Automoveis, Portugal.<br />
5– 7 Spectacular buildings <strong>and</strong> other constructions could very<br />
well be created <strong>by</strong> concrete pumps from German Putzmeister.<br />
8– 9 New EU from Brno. Bernd Schneide is sales responsible at<br />
the new <strong>SSAB</strong> office covering Austria, Czech Republic, Hun-<br />
garia <strong>and</strong> Romania.<br />
0– 1 Prepainted steel sheet is big business for Swedish Lindab.<br />
– 4 Swedes love ice. Swedish Anders Celsius invented the tem-<br />
perature scale. Skating, skiing <strong>and</strong> building ice hotels are all<br />
parts of the love of the frozen water.<br />
NEWS 1-2006
4<br />
Studies of the car parts in the exhibition caused a lot of discussions regarding material as well as production technique. “Open Your Mind” seminars have<br />
created a dialog between technical specialists in the car industry <strong>and</strong> their counterpart in <strong>SSAB</strong>.<br />
Open Your Mind: Steel specialists<br />
in face-to-face talk<br />
“The ‘Open Your Mind’ seminar<br />
exceeded all our expectations,” says<br />
George Glaze at <strong>SSAB</strong> Swedish Steel in<br />
the UK after the first ever seminar of<br />
this kind was held in Birmingham in<br />
November last year.<br />
The intention with this “Open Your Mind” seminar<br />
was to give <strong>design</strong>ers, material <strong>and</strong> other technical<br />
specialists from the automotive industry an opportunity<br />
to meet their counterparts from <strong>SSAB</strong> Swedish<br />
Steel.<br />
“Comments from the participants proved the seminar<br />
was a big success,” he continues.<br />
With “Open Your Mind”, <strong>SSAB</strong> explains how<br />
advanced high strength steels can increase the competitiveness<br />
of car manufacturers. The seminar gives<br />
general information about advanced high strength<br />
steels in the automotive industry, but the main focus,<br />
achieved <strong>by</strong> showing practical examples, is to provide<br />
very detailed technical knowledge about how to <strong>design</strong>,<br />
form <strong>and</strong> join these steels.<br />
“This gave a good basis for the very detailed face-to-<br />
NEWS 1-2006<br />
face discussions that developed when the participants<br />
met our experts in <strong>design</strong>, joining, forming <strong>and</strong> applications<br />
during the day,” says George Glaze.<br />
He is referring to the meetings around the exhibition<br />
of automotive parts that is an important part of<br />
the seminar.<br />
“Every component in this display shows a part that<br />
is manufactured from advanced high strength steel,”<br />
George Glaze explains. “They are all excellent examples<br />
of the advantages that can be achieved with this<br />
type of steel.”<br />
Advanced high strength steels are often used to<br />
reduce <strong>weight</strong> <strong>and</strong> to improve crashworthiness of cars.<br />
Lower <strong>weight</strong> has an immediate effect in reduced fuel<br />
consumption <strong>and</strong> CO 2 -emissions.<br />
There are important reasons why the first “Open<br />
Your Mind” seminar is tailor-made for car manufacturers<br />
<strong>and</strong> their suppliers.<br />
“By focusing on the special dem<strong>and</strong>s from this sector,<br />
we can go deeper into each subject,” explains Mikael<br />
Mitros, sales manager at <strong>SSAB</strong> Swedish Steel after<br />
the second seminar, that was held in Gothenburg.<br />
More than 100 participants, representing a major<br />
part of the automotive industry in each country, attended<br />
these first two seminars.<br />
“Due to a wide communication spectrum through<br />
media, web, invitations <strong>and</strong> other channels, we met<br />
people <strong>and</strong> companies from the automotive field that<br />
have not used these steels in the past, but wanted more<br />
information to focus on them in the future,” George<br />
Glaze explains. The evaluation after the seminar confirms<br />
that the content was very appreciated.<br />
“But also the venue,” says George Glaze. “The<br />
seminar took place at the centrally located National<br />
Motorcycle Museum.”<br />
One of the ideas with the “Open Your Mind” seminar<br />
is to create a channel for direct dialog between<br />
Customers <strong>and</strong> the specialists at <strong>SSAB</strong>.<br />
“It really did,” says George Glaze. “Afterwards, we<br />
got comments like “I enjoyed the opportunity to meet<br />
<strong>SSAB</strong>’s technicians,” “well balanced information” <strong>and</strong><br />
“This makes marketing of advanced high strength<br />
steel more trustworthy”.<br />
During 2006 there will be “Open Your Mind” seminars<br />
in Italy, France, Germany, Spain, Portugal, the US<br />
<strong>and</strong> Brazil. Other worldwide markets like Asia, South<br />
Africa, etc., are under planning.<br />
For more information, please see Internet, www.<br />
ssabdirect.com.<br />
Car parts displaying the<br />
benefits of production<br />
with advanced high<br />
strength steels.
Emmanuel Chevét, <strong>SSAB</strong> France, introducing Gérard<br />
Le Prince, Hardi Evrard, to Lars Ingvarsson, Ortic.<br />
Experience High Strength Steel Day<br />
Curious about<br />
steel solutions<br />
Advanced high strength steels<br />
that make it possible to produce<br />
lighter <strong>and</strong> stronger products are<br />
arousing a great deal of interest.<br />
Visitors from all over the world<br />
attended the Experience High<br />
Strength Steel Day arranged <strong>by</strong><br />
<strong>SSAB</strong> Tunnplåt. 4<br />
NEWS 1-2006 5
Experience High Strength Steel Day<br />
Advanced high strength steels are tomorrow’s<br />
materials that are here today.<br />
Dem<strong>and</strong> is growing at an annual rate of<br />
15 percent <strong>and</strong> <strong>SSAB</strong> Tunnplåt is working<br />
intensively on developing new <strong>and</strong><br />
even better steels in this field.<br />
“There are two decisive reasons why<br />
our high strength steels will contribute<br />
to building the future,” declared<br />
Bo-Erik Pers, Head of Research <strong>and</strong><br />
Development at <strong>SSAB</strong> Tunnplåt, when<br />
he opened the Experience High Strength<br />
Steel Day at the <strong>SSAB</strong> Tunnplåt Head<br />
Office in Borlänge:<br />
• Energy<br />
• The environment<br />
This day served as the run-up to the<br />
Swedish Steel Prize 2005 event. The<br />
seminar attracted an audience from<br />
all over the world. The visitors came to<br />
see the production of advanced high<br />
strength steels - materials that several<br />
of the guests are already using in their<br />
daily production.<br />
Energy prices on the increase<br />
Bo-Erik Pers developed his two themes.<br />
“We can already see that the price of<br />
energy is increasing dramatically,” he<br />
explains. “There are no signs that we<br />
will be able to develop new, less expensive<br />
energy sources in the immediate<br />
future, <strong>and</strong> the cost of energy will probably<br />
continue to rise.”<br />
“As regards the environment, one of<br />
the dem<strong>and</strong>s we face is to reduce the<br />
emissions of carbon dioxide <strong>and</strong> other<br />
substances that affect the environment.<br />
NEWS 1-2006<br />
In both cases, advanced high strength<br />
steels contribute to reducing the pressure<br />
on Nature.”<br />
Those who put high strength steels to<br />
optimum use can reduce substantially<br />
the <strong>weight</strong>s of their products. Lighter<br />
products dem<strong>and</strong> less energy <strong>and</strong> offer<br />
environmental benefits in the whole of<br />
the chain extending from production of<br />
the steel right up to the work done <strong>by</strong><br />
the end products for their users.<br />
<strong>SSAB</strong> Tunnplåt is a world leader in<br />
the development <strong>and</strong> production of<br />
advanced high strength steels.<br />
“We often repeat this assertion, but<br />
we will be giving a deeper insight into<br />
the claim,” explains Bo-Erik Pers. “Our<br />
aim is to provide personal experience<br />
of the work we pursue. Welcome to the<br />
Experience High Strength Steel Day.”<br />
G<strong>low</strong>ing slabs<br />
The guided tour of the high strength<br />
steel world takes the visitors on a trip<br />
extending from the g<strong>low</strong>ing slabs at<br />
1210°C at the hot strip mill, all the way<br />
to an exhibition that shows a number of<br />
examples of products made of advanced<br />
high strength steels.<br />
The colour from the increasingly red<br />
steel strip is reflected in the fascinated<br />
eyes of the visitors as they watch the<br />
slab flash past at incredible speed. The<br />
spectacle is reinforced <strong>by</strong> all of the<br />
activities performed <strong>by</strong> machines <strong>and</strong><br />
automatic control systems. Very few<br />
people are in the vicinity of the process<br />
when the 30 tonne steel slab is hot<br />
rolled down to a minimum thickness<br />
of 1.5 mm. The strip is then up to 2,000<br />
metres long.<br />
The guide opens a door <strong>and</strong> ushers us<br />
into the roll grinding hall. Each pair of<br />
rolls is changed up to three times a day<br />
for inspection <strong>and</strong> adjustment in order<br />
to meet the strict quality dem<strong>and</strong>s.<br />
Rain of questions<br />
<strong>SSAB</strong> Tunnplåt coordinates a vast<br />
amount of research <strong>and</strong> development<br />
work in the Knowledge Service Center.<br />
The company’s customer service engineers<br />
demonstrate here the various tests<br />
that serve as a basis for the product data<br />
sheets for the <strong>SSAB</strong> Tunnplåt br<strong>and</strong><br />
names of Domex, Docol, Dogal <strong>and</strong><br />
Prelaq.<br />
The sound level rises dramatically<br />
when the doors open to an exhibition of<br />
high strength steel application examples<br />
in the automotive industry.<br />
“What material is this? How many<br />
stages in the press? Can we perform<br />
such operations on the equipment we<br />
have?”<br />
Questions rained down <strong>and</strong> the<br />
discussion continued for the rest of the<br />
day, all the way to the “Swedish Steel<br />
Prize Inspiration Seminars” that began<br />
in Stockholm on the fol<strong>low</strong>ing morning.<br />
Text: HÅKAN JOHANSSON<br />
Photo: ULF PALM<br />
Samples from automotive industry inspired the participators at the “Experience High Strength Steel Day” to intensive discussions<br />
about advanced high strength steel <strong>and</strong> stamping technique. 6<br />
The continuous annealing<br />
line is fundamental<br />
for the manufacturing of<br />
advanced high strength<br />
steel. Emmanuel Chevét<br />
describing the principals<br />
for Gérard Le Prince.
NEWS 1-2006 7
8<br />
Stefan Fölster: What is most<br />
important is that we are<br />
about to eradicate poverty<br />
in the world.<br />
NEWS 1-2006<br />
Spare parts for the human body were introduced<br />
as early as 1955. Today we have the third<br />
generation of sophisticated replacements in<br />
production. Within 15 years there will be hearts<br />
mad of titanium, microchip memory <strong>and</strong> artificial<br />
eyes, predicts Peter Thomsen. But you have<br />
to multiply the years with three before these<br />
products reach commercial production.<br />
Christian Azar: We must obviously change<br />
our behaviour, which is not as dramatic as<br />
it may sound. A little thought is sometimes<br />
enough.<br />
Lars Dencik: We will now become what can be described as patchwork<br />
people. We move between different arenas <strong>and</strong> develop<br />
the competence to h<strong>and</strong>le chaos that would have stressed earlier<br />
generations.
“You have already<br />
come far. You have<br />
<strong>low</strong>ered the energy<br />
needed to melt iron<br />
ore from 55 gigajoules<br />
per tonne to<br />
20 gigajoules.”<br />
How to change<br />
behaviour for<br />
“Presenting the future in this way is<br />
absolutely unique. As far as I know,<br />
never have researchers in such<br />
widely differing fields presented<br />
their pictures simultaneously on a<br />
limited futurological theme.”<br />
Peter Thomsen, Professor of Biomaterial Research at Gothenburg<br />
University, describes his experience after Swedish Steel<br />
Prize Inspiration Seminars in Stockholm on 16 November<br />
2005.<br />
The seminars are part of the presentation program for the<br />
Swedish Steel Prize – an international industrial accolade<br />
awarded for a product or <strong>design</strong> that puts to use the properties<br />
of advanced high strength steels.<br />
High strength steel is a material for the future. It is currently<br />
incorporated, for instance, into almost every car, where<br />
beams of high strength steels improve safety <strong>and</strong> comfort<br />
without adding to the vehicle <strong>weight</strong>.<br />
The future was also the theme for the Swedish Steel Prize<br />
Inspiration Seminars – The World in 50 Years.<br />
A fairly reliable picture can be drawn of developments<br />
many years into the future. A glance into the rear-view mirror<br />
today will reveal that a great deal of what we live with today<br />
was predicted back in 1955. And we have no reason to believe<br />
that today’s speakers are not as well equipped as their pre-<br />
decessors to forecast the future.<br />
Author <strong>and</strong> actor Fredrik Härén summarized the seminar: The future tends to be<br />
similar to what our dreams were. But there is an interesting exception – in the<br />
1950s we dreamed of flying cars <strong>and</strong> today we obviously witness a success for the<br />
gigantic Hummer SUV ...<br />
Inspiration Seminars<br />
the next<br />
50 years<br />
Futurological studies are often based on population development,<br />
which gives demography an important role to<br />
play in all such studies.<br />
“By combining the knowledge of age distribution in today’s<br />
population with knowledge of historical relationships,<br />
we can make predictions that are highly probable,” says Bo<br />
Malmberg, Professor of Cultural Geography at Stockholm<br />
University <strong>and</strong> the first futurological speaker for the day.<br />
He describes the age structure as a wave motion through<br />
history <strong>and</strong> he sees no reason for this pattern to sustain any<br />
dramatic changes in the future.<br />
“We know that development in the USA, Hong Kong <strong>and</strong><br />
Japan, for example, will stagnate in the next 15 to 20 years,<br />
while countries such as Mexico can expect to grow,” says Bo 4<br />
Lydia Capolicchio, well known in<br />
Sweden as a journalist <strong>and</strong> TV personality,<br />
received huge applause<br />
as she greeted the Italians in the<br />
audience in their own language.<br />
NEWS 1-2006 9
Inspiration Seminars<br />
Flying into the China Theatre<br />
<strong>and</strong> the Swedish Steel Prize<br />
Seminar: a roll formed beam<br />
with a suitable reinforcement.<br />
The <strong>design</strong> was developed<br />
<strong>by</strong> German Dura Automotive<br />
Body & Glass Systems GmbH.<br />
This side impact beam is one of<br />
four nominees for the Swedish<br />
Steel Prize 2005.<br />
10<br />
NEWS 1-2006
“Within five years, we will be able to produce titanium hearts, within 10–15 years, there will be artificial eyes that can restore vision<br />
to the blind, <strong>and</strong> we believe that at about the same time, there will be memory chips that can be used for replacing parts of the<br />
memory in the brain.”<br />
Malmberg <strong>by</strong> way of an example.<br />
The situation today is based on fairly reliable UN<br />
statistics of both age structure <strong>and</strong> income levels. Bo<br />
Malmberg gives a fairly positive overall picture of the<br />
future.<br />
“But there are exceptions,” he states. “In broad<br />
terms, it can be said that all African countries south of<br />
the Sahara can expect a very uncertain development,<br />
unless they receive assistance from the remainder of<br />
the world.”<br />
So there will be more of us in the world, but our<br />
earnings will be better in 50 years.<br />
Unnecessary warnings<br />
Stefan Fölster, Chief Economist at Swedish Commerce<br />
<strong>and</strong> Industry, then takes the floor. He claims that the<br />
warnings of demographers concerning an ageing<br />
population are totally wrong.<br />
“There is no shortage of people who can work,” he<br />
considers. “There will admittedly be more of us <strong>and</strong><br />
more of us will be older, but we will also be healthier<br />
<strong>and</strong> healthier. The trend towards a declining retirement<br />
age will be a historical aside. In Icel<strong>and</strong>, the retirement<br />
age today is 69 years, <strong>and</strong> many see no reason<br />
for giving up work after having passed a certain age.”<br />
Stefan Fölster is convinced that the global st<strong>and</strong>ard<br />
of living will continue to rise over a period of 50 years.<br />
“This does not mean that the curve will continually<br />
point upwards, but the overall picture will definitely be<br />
on the plus side.”<br />
Poverty halved<br />
“We are about to eradicate poverty in the world,” he<br />
says. “The trend is clear <strong>and</strong> all statistics show that<br />
average incomes are on the increase. In 1981, 40 percent<br />
of the world population had less than 1 dollar a<br />
day to live on, while the corresponding figure today is<br />
23 percent!”<br />
Population growth <strong>and</strong> availability of food are<br />
clouds on tomorrow’s horizon, but they are overshadowed<br />
<strong>by</strong> anxiety for the environment. The dramatic<br />
oil price increases in recent years have made both the<br />
Kenneth Lumsden: The<br />
critical factor for future<br />
transports is the availability<br />
of fuel.<br />
Anders Werme: The most<br />
important skills in today’s<br />
business are to see the<br />
trends that predict the<br />
future.<br />
availability <strong>and</strong> the cost of energy highly uncertain. At<br />
the same time, the effect of the increasing content of<br />
CO 2 in the atmosphere is a real threat, as reflected <strong>by</strong><br />
the rising average temperatures around the world.<br />
Christian Azar, Professor of Sustainable Industrial<br />
Metabolism, describes the changes that are necessary<br />
for solving the problems.<br />
“You have already come far,” he states <strong>and</strong> turns<br />
to face the <strong>SSAB</strong> representative in the audience. “You<br />
have <strong>low</strong>ered the energy needed to melt iron ore from<br />
55 gigajoules per ton to 20 gigajoules.”<br />
And he thinks that it is realistic to expect great improvements<br />
in a number of areas.<br />
“But we must obviously change our behaviour,”<br />
admits Christian Azar, “which is not as dramatic as it<br />
may sound. A little thought is sometimes enough.”<br />
By way of explanation, he shows a few pictures of<br />
our kitchens.<br />
Fifty years ago, we had a great deal of raw material<br />
at home, but only simple kitchen fittings, few machines<br />
<strong>and</strong> cookery books.<br />
Many kitchens today are heavily laden with energy-intensive<br />
technology <strong>and</strong> big refrigerators <strong>and</strong><br />
freezers.<br />
Today’s kitchen has virtually only food semi-<br />
Swedish Steel Prize Inspiration Seminar is introduced <strong>by</strong> a film showing what young people expect from the future. “Not necessarily a<br />
better world, but for sure a different one” states Lydia Capolicchio, moderator of the day.<br />
manufactures, but it also has a long shelf heavily laden<br />
with new, fine cookery books!<br />
The threat of coal<br />
Research <strong>and</strong> development have so far been focused<br />
on readily available energy sources such as coal <strong>and</strong><br />
oil. Sooner or later, we will have used up our oil resources,<br />
but our coal will last far into the future. This<br />
worries Christian Azar. If coal consumption should<br />
increase, this will be a heavy b<strong>low</strong> to our efforts to reduce<br />
CO 2 emissions.<br />
“There is plenty of energy around, but we must<br />
learn how to capture it,” he says. “If we were able to<br />
collect solar energy on a large scale, we would have<br />
10,000 times more energy than we need!”<br />
All of the speakers at the Swedish Steel Prize Inspiration<br />
Seminars have a global perspective in their<br />
vision of the future. The emphasis is on developments<br />
in Europe, the USA <strong>and</strong> Asia, but no one doubts the<br />
strong relationships on the increasingly globalized<br />
market.<br />
Smart transport systems<br />
Kenneth Lumsden, Professor of Integrated Transport<br />
Systems at the Chalmers University of Technology<br />
in Gothenburg, makes no predictions of what future<br />
freight equipment will look like, but he considers that<br />
we will continue to be dependent on smart <strong>and</strong> efficient<br />
transport systems.<br />
“Considering developments in manufacturing,<br />
increasingly efficient units will make production more<br />
economical, but this will dem<strong>and</strong> more advanced distribution,”<br />
he says.<br />
Kenneth Lumsden takes the example of all freight<br />
through the big ports on the American West Coast<br />
being stopped <strong>by</strong> industrial action in 2002.<br />
GM was forced to shut down its factories after two 4<br />
NEWS 1-2006 11
days, fol<strong>low</strong>ed <strong>by</strong> Toyota one day later.<br />
The whole of society soon suffered the<br />
consequences, with chaos in the ports <strong>and</strong><br />
on the roads in the region.<br />
There are strong arguments against production<br />
being concentrated geographically<br />
to places <strong>and</strong> regions that are best suited,<br />
but efficient transport is obviously vital.<br />
This concerns not only reasonable freight<br />
costs, but also new systems for keeping<br />
track of the goods. Intelligent technology<br />
can already fol<strong>low</strong> a product all the way<br />
from production up to the end customer.<br />
Less to gossip about?<br />
This means, for example, that when we go<br />
shopping in the future, we will fill our trolleys<br />
<strong>and</strong> pass through the checkout where<br />
sensors will record exactly what we have<br />
bought. The information goes directly to<br />
the bank, where payment is taken straight<br />
out of the buyer’s personal account. No<br />
more checkout queues where we can gossip<br />
about everything from the evening<br />
paper headlines to neighbours <strong>and</strong> friends.<br />
But will there also be less to gossip<br />
about? In the future, we will be healthier<br />
<strong>and</strong> will be able to cure more illnesses than<br />
we can today.<br />
Peter Thomsen is convinced that there<br />
will be a vast store of spare parts for those<br />
of us who will be ill in 50 years.<br />
“Within five years we will be able to<br />
produce titanium hearts, within 10–15<br />
years there will be artificial eyes that can<br />
restore vision to the blind <strong>and</strong> we believe<br />
that at about the same time there will be<br />
memory chips that can be used for replacing<br />
parts of the memory in the brain.”<br />
“But multiply the time <strong>by</strong> three <strong>and</strong> the<br />
figures will be more realistic. This is often<br />
how long it takes between a possibility<br />
being presented <strong>and</strong> production actually<br />
starting.”<br />
Longer lifespan?<br />
We are already healthier than we were in<br />
the past. Does that mean that we will be<br />
living longer in the future?<br />
“There is much to suggest that we can<br />
keep ourselves going longer <strong>and</strong> that we<br />
can stay in aesthetically better trim. But<br />
that does not automatically mean that<br />
we will be living longer,” answers Peter<br />
Thomsen. “The body is so complex that it<br />
would be impossible to make such promises.”<br />
1<br />
NEWS 1-2006<br />
This is where Lars Dencik takes over.<br />
He is Professor of Social Psychology <strong>and</strong><br />
his focus is on the soul rather than on the<br />
human body.<br />
Lars Dencik interprets time <strong>and</strong> tendencies<br />
<strong>and</strong> uses his conclusions for presenting<br />
a picture of what will be dem<strong>and</strong>ed <strong>by</strong><br />
tomorrow’s people.<br />
More mobile people<br />
According to his analysis, we are developing<br />
from the homo sapiens biological human<br />
being to the “homo zappiens” of the<br />
future – a species characterized <strong>by</strong> extreme<br />
mobility.<br />
“The consequences will be, for example,<br />
that we will increasingly choose to associate<br />
with people who share our experiences<br />
<strong>and</strong> valuations,” says Lars Dencik.<br />
It will not be difficult to find soulmates,<br />
since we are living in a digital era <strong>and</strong> a<br />
well formulated search on the Internet<br />
will immediately put us into contact with<br />
thous<strong>and</strong>s of people who have the same<br />
interests.<br />
But Lars Dencik also extends a warning.<br />
“In the past, we have spent our lives<br />
in the same surroundings,” he says. “We<br />
were then acquainted with only a few people,<br />
but we had deeper relations with them.<br />
Many of us leave this way of living behind<br />
us, but we are still dependent on living in<br />
an underst<strong>and</strong>able context – ‘I need a we<br />
to become truly me’.”<br />
We humans always adapt ourselves to<br />
new situations. When ‘we’ no longer consists<br />
of the family, we look for other groups<br />
in which we can develop as individuals.<br />
Can h<strong>and</strong>le chaos<br />
“But we will now become what can be<br />
described as patchwork people,” considers<br />
Lars Dencik. “We move between different<br />
arenas <strong>and</strong> develop the competence<br />
to h<strong>and</strong>le chaos that would have stressed<br />
earlier generations.”<br />
The broad picture of the future makes<br />
you think. As the day draws to an end, we<br />
have all been able to create our own visions<br />
of the world within 50 years. One of us may<br />
perhaps be perfectly right - who knows? He<br />
or she will then be the <strong>winner</strong> of the future!<br />
So we applaud the researchers <strong>and</strong> make<br />
our way to pay tribute to today’s <strong>winner</strong> of<br />
the Swedish Steel Prize 2005.<br />
Text: HÅKAN JOHANSSON<br />
Photo: ULF PALM<br />
Swedish Steel Prize<br />
“We move between different arenas <strong>and</strong> develop the competence to<br />
“It is an<br />
h<strong>and</strong>le chaos that would have stressed earlier generations.”
honour to be here”<br />
“It is an honour even to be here,” said Martin Wåhlin, <strong>CMT</strong>.<br />
Finally winning Swedish Steel Prize 2005 made him almost<br />
speechless!<br />
<strong>CMT</strong> was nominated for the prize with a hooklift container that<br />
is one tonne lighter <strong>by</strong> using advanced high strength steel.<br />
4<br />
Swedish Steel Prize <strong>winner</strong> 2005 together with Dr. Ing. Werner<br />
Schwamborn of Dura Automotive, Germany, Gérard Le Prince of<br />
Hardi Evrard, France, <strong>and</strong> David Heatherington of Shape Corporation,<br />
USA, who all won second prize.<br />
Swedish Steel Prize <strong>winner</strong> 2005 together with ??, Dura Automotive, Germany,<br />
Gérard Leprince, Hardi Evrard, France, <strong>and</strong> ??? Shape Corporation,<br />
USA, who all won second prize.<br />
NEWS 1-2006 1
The famous<br />
Swedish entertainer<br />
Charlotte<br />
Perrelli added<br />
sweet values<br />
to the Swedish<br />
Steel Prize prizegiving<br />
ceremony<br />
at legendary<br />
restaurant Berns<br />
Salonger in<br />
Stockholm with<br />
singing <strong>and</strong> appearance.<br />
14 NEWS 1-2006<br />
Harder than ever to predict the <strong>winner</strong><br />
To be the <strong>winner</strong> of the Swedish Steel Prize<br />
you should increase your performance as well<br />
as competitiveness for a product or a <strong>design</strong> <strong>by</strong><br />
using advanced high strength steel.<br />
This is the seventh year in a row for the<br />
Swedish Steel Prize <strong>and</strong> it is harder than ever<br />
to predict the <strong>winner</strong> this night. Compare the<br />
nominees yourself:<br />
<strong>CMT</strong>, that is manufacturing hooklift containers<br />
that can take one ton more payload per<br />
container.<br />
Dura Automotive, with a new <strong>design</strong> for<br />
side impact beams that can be reinforced to<br />
fulfill different dem<strong>and</strong>s on performance.<br />
Shape Corporation, that created a<br />
bumper from advanced high strength steel<br />
that can compete in <strong>weight</strong> with <strong>design</strong>s from<br />
aluminium but is superior in economy.<br />
Hardi Evrard, that uses advanced high<br />
strength steel for <strong>low</strong> <strong>weight</strong> <strong>and</strong> good flexibility<br />
in self-propelled sprayers.<br />
Apart from the four nominees there is an<br />
honourable mention for Portuguese V.N.<br />
Automoveis. When Lydia Capolicchio introduces<br />
company representative Antonio<br />
Valente she says:<br />
“If I were you, I would be angry that I’m not<br />
among the nominees.”<br />
“I am, I am,” Antonio Valente answers,<br />
though with a broad smile saying that he is<br />
pleased with being on stage together with the<br />
other four companies.<br />
The final event of the Swedish Steel Prize<br />
opens at 7 PM <strong>and</strong> it will be a nervous evening<br />
for all of the competitors. For the audience it<br />
will be entertaining.<br />
“Swedish Steel Prize has become the party of<br />
the year for technicians <strong>and</strong> <strong>design</strong>ers from<br />
companies working with advanced high<br />
strength steels to enhance their products.”<br />
Swedish Steel Prize
They really have nothing to regret<br />
It is not more than an hour left until the <strong>winner</strong> of<br />
the Swedish Steel Prize will be introduced on stage<br />
<strong>by</strong> Anders Ullberg, CEO of <strong>SSAB</strong> Group, <strong>and</strong> Anders<br />
Werme, president of <strong>SSAB</strong> Tunnplåt. Martin<br />
Wåhlin, from Swedish container manufacturer <strong>CMT</strong> is<br />
interviewed <strong>by</strong> Fredrik Swahn.<br />
“What do you expect from the evening?”<br />
“Being here is honour enough,” says Martin Wåhlin,<br />
<strong>and</strong> admits that he is a little bit nervous.<br />
The same goes for the other nominees when they<br />
enter the scene introduced <strong>by</strong> music significant for<br />
their countries.<br />
Nothing to regret<br />
Gérard Le Prince, General Manager at Hardi Evrard, is<br />
introduced <strong>by</strong> “Rien de rien,” the unforgettable hit song<br />
from Edit Piaf, but now sung <strong>by</strong> Swedish entertainer<br />
Fredrik Swahn.<br />
Gérard Leprince does not regret anything <strong>and</strong> he is<br />
hardly even nervous.<br />
The representatives for Dura Automotive <strong>and</strong> Shape<br />
Corporation are definitely nervous, but admit that it is a<br />
great experience to take part in the competition as well<br />
as in the Swedish Steel Prize Inspiration Seminar.<br />
“The nomination for Swedish Steel Prize means a lot<br />
to all the guys in the company,” says Tom DeVoursney,<br />
president <strong>and</strong> chairman of the board of Shape Corp.,<br />
before exchanging jackets with Fredrik Swahn. When<br />
he goes back to his table he is dressed as a star of the<br />
show!<br />
Finally on stage<br />
Less than one hour later, all the competitors are back<br />
on stage when Anders Ullberg calls the attention before<br />
opening the envelope with the well-kept secret from the<br />
jury. The silence is total when he starts reading.<br />
“The <strong>winner</strong> of Swedish Steel Prize 2005 is ...”<br />
He waits for a few, but very long seconds. All of the<br />
competitors focus on the small piece of paper that he is<br />
holding in his h<strong>and</strong>s.<br />
“... <strong>CMT</strong>, Cargo Modul Trading. <strong>CMT</strong> manufactures<br />
strong, light<strong>weight</strong> <strong>and</strong> impact-resistant hooklift containers<br />
with a <strong>design</strong> that reduces aerodynamic drag.<br />
The result is containers with great environmental <strong>and</strong><br />
economic benefits to the manufacturer, owner <strong>and</strong><br />
haulier.”<br />
Martin Wåhlin receives the Swedish Steel Prize statuette,<br />
obviously moved <strong>by</strong> the moment.<br />
With flashes from photographers shining like stars<br />
in his eyes, Martin Wåhlin does his first interview as<br />
Swedish Steel Prize 2005 is the seventh award in a row. The gala dinner is spectacular <strong>and</strong><br />
an important part in making this evening an unforgettable memory for all the nominees.<br />
Swedish Steel Prize has become an international award<br />
“Our intention is that the Swedish Steel Prize should<br />
serve as an inspiration for people <strong>and</strong> companies creating<br />
new solutions <strong>by</strong> using advanced high strength<br />
steel,” says Anders Werme, chairman of the jury for the<br />
Swedish Steel Prize.<br />
The interest for this annual industrial award has been<br />
increasing for every year gone <strong>by</strong>. As competitors can<br />
choose to remain as participators for several years, they<br />
will get several opportunities to compete for the award.<br />
It is said that nothing is as strong as an idea whose<br />
time has come – <strong>and</strong> of course this does not necessarily<br />
have to be the first time...<br />
“There has been a trend towards reduced <strong>weight</strong> in<br />
steel products for many years in Europe,” says Anders<br />
Werme. “Now we see a rapidly growing interest on the<br />
markets in the US, in Brazil <strong>and</strong> in China.”<br />
Previous <strong>winner</strong>s of Swedish Steel Prize already consist<br />
of competitors from America, Asia <strong>and</strong> Africa.<br />
“Swedish Steel Prize really is an international award,”<br />
says Anders Werme.<br />
owner of the Swedish Steel<br />
Prize 2005. His first promise<br />
is to party all night long.<br />
“But who is the first one<br />
that you are going to call to<br />
tell what happened?” Fredrik<br />
Swahn asks.<br />
No doubt from Anders Wåhlin.<br />
“My-mother-in law. Everybody else, that I could<br />
think of, is already here.”<br />
That is obvious ten minutes later when he is posing<br />
for the photographers on the gallery above the stage. He<br />
is joined <strong>by</strong> the owners <strong>and</strong> board from <strong>CMT</strong>. Martin<br />
Wåhlin will not be alone celebrating the victory this<br />
night.<br />
The Swedish Steel Prize has become the party of the<br />
year for technicians <strong>and</strong> <strong>design</strong>ers from companies<br />
working with advanced high strength steels to enhance<br />
their products. Of course the fol<strong>low</strong>ing hours are a tribute<br />
to <strong>CMT</strong>, but they are also a celebration of the creativity<br />
<strong>and</strong> the engineering that brought five ideas all the<br />
way to Stockholm this evening. And next year’s <strong>winner</strong><br />
could have taken part in this <strong>and</strong> been inspired to apply<br />
for Swedish Steel Prize 2006. It could be you!<br />
HÅKAN JOHANSSON<br />
The <strong>winner</strong> of Swedish Steel<br />
Prize 2006 will be announced<br />
November 29. Last entry date for the<br />
prize is August 15 <strong>and</strong> the Nominations<br />
Committee will send information to<br />
nominated companies during October<br />
or November.<br />
For more information, please visit<br />
Internet, www.steelprize.com.<br />
NEWS 1-2006 15
Swedish Steel Prize<br />
1<br />
<strong>CMT</strong><br />
A thin <strong>and</strong> light but tough container<br />
The world’s lightest <strong>and</strong> toughest<br />
container? Manufactured entirely<br />
from one of the most advanced<br />
high strength steels available on<br />
the market <strong>and</strong> with ultra thin walls. The<br />
material used <strong>and</strong> the new <strong>design</strong> significantly<br />
increases the useful life of the container. The<br />
container became the <strong>winner</strong> of Swedish Steel<br />
Prize 2005.<br />
<strong>CMT</strong> – the company that specialises in<br />
hooklift containers – has been closely fol<strong>low</strong>ing<br />
the development of new high strength<br />
steels. This has enabled <strong>CMT</strong> to develop containers<br />
that are light<strong>weight</strong>, have high strength<br />
<strong>and</strong> offer major cost benefits to its customers.<br />
A decisive factor is that <strong>CMT</strong> has used the new<br />
materials to produce economically beneficial<br />
solutions.<br />
“Some of our customers can pay off their investment in a container in only a few<br />
– The choice of material is directly<br />
related to the economic benefits<br />
we can offer our customers, states<br />
Martin Wåhlin, Managing Director<br />
of <strong>CMT</strong>.<br />
months of operation <strong>and</strong> this is a powerful sales argument,” states Martin Wåhlin,<br />
Managing Director of <strong>CMT</strong>.<br />
<strong>CMT</strong> has three models in its product range, the lightest two of them are of the<br />
<strong>design</strong> now awarded. These are ultra-thin containers for wood chip <strong>and</strong> forestry<br />
materials, whilst the somewhat sturdier, all-round model is intended for a variety of<br />
materials.<br />
Horizontal ridges<br />
The difference between the models is mainly the material thickness <strong>and</strong> the <strong>design</strong><br />
of the walls.<br />
“In the lightest model, the walls are very thin <strong>and</strong> are folded into horizontal ridges<br />
both on the inside <strong>and</strong> on the outside, whereas the walls of the all-round model are<br />
smooth on the inside in order to withst<strong>and</strong> the <strong>wear</strong> caused <strong>by</strong> metal scrap, for instance,”<br />
explains Martin Wåhlin.<br />
The horizontal ridges add strength <strong>and</strong> eliminate the need for the reinforcing<br />
The containers are produced in Pol<strong>and</strong>, with welding <strong>and</strong> bending the two main manufacturing operations.<br />
“We intend to double the production rate while still using the existing production machinery,” states Martin<br />
Wåhlin.<br />
NEWS 1-2006<br />
Swedish Steel Prize 2005/first prize<br />
“<strong>CMT</strong> – Cargo Modul Trading,<br />
Sweden has developed a <strong>design</strong> that clearly demonstrates competence, the ability to put to use<br />
the full range of spearhead properties of high strength steels, <strong>and</strong> the courage to take new paths<br />
towards success. The strategy of being at the cutting edge of development has resulted in a product<br />
that makes both man <strong>and</strong> the environment a <strong>winner</strong>. This is a <strong>design</strong> of the highest world class.”<br />
(Jury verdict)<br />
beams that are normally visible on the outside of other containers. Another feature<br />
of the <strong>design</strong> that arouses interest is the rounded transition between the bottom <strong>and</strong><br />
sides, which is achieved <strong>by</strong> folding up the bottom plate on the sides <strong>and</strong> welding it<br />
to the wall plates. This results in fewer joints <strong>and</strong> increased strength. In addition to<br />
<strong>low</strong>ering the <strong>weight</strong>, the removal of the side beams also provides significant environmental<br />
benefits.<br />
Free f<strong>low</strong> of air<br />
“A container of traditional <strong>design</strong> has a number of horizontal beams on each side,<br />
which jointly form a wide wall since they project <strong>by</strong> about 100 mm <strong>and</strong> restrict the<br />
free f<strong>low</strong> of air,” explains Martin Wåhlin. “By removing these beams – of which<br />
there are often ten – we have eliminated about one metre of wall width on each side<br />
of our container <strong>design</strong>. The result is a reduction of at least 5 percent in the fuel<br />
consumption of the truck carrying the container, which has both economic <strong>and</strong> environmental<br />
benefits!”<br />
The containers also have a new <strong>design</strong> of hook bracket used for loading the container<br />
onto a truck. Instead of two heavy vertical beams serving as reinforcement on<br />
one short side, <strong>CMT</strong> uses a Y-shaped <strong>design</strong> in which the beams are angled half-way<br />
up <strong>and</strong> are run to the top corners of the short side.<br />
Thin walls<br />
An advanced, cold-rolled high strength steel with a minimum tensile strength of<br />
1400 N/mm 2 is the predominant material used for <strong>CMT</strong> containers. In the ultra-thin<br />
wood chip container, the walls are 1 mm thick <strong>and</strong> the floor is 2 mm thick. The same<br />
grade of steel, but 2 mm thick, is used for the walls of the all-round model. In this<br />
container, the floor is made of 3 mm thick hot-rolled steel with a minimum yield<br />
strength of 650 N/mm 2 .<br />
“We have found out how to h<strong>and</strong>le these materials effectively <strong>and</strong> we are confident<br />
that we will be able to step up our production rate.”<br />
New ideas are already on the drawing board at <strong>CMT</strong>.<br />
“We are considering a number of different options , including one in which the<br />
container will be delivered ‘semi-finished’ for the customer to carry out part of the<br />
final assembly,” reveals Martin Wåhlin.<br />
ROGER BLOMQVIST<br />
The Y-shaped <strong>design</strong> of hook<br />
bracket gives better distribution<br />
of the pulling force <strong>and</strong> a lighter<br />
beam can therefore be used.
The horizontal ridges<br />
on the <strong>CMT</strong> containers<br />
add strength <strong>and</strong><br />
eliminate the need<br />
for the reinforcing<br />
beams. The rounded<br />
transition (small<br />
picture) between<br />
the bottom <strong>and</strong><br />
sides results in fewer<br />
joints <strong>and</strong> increased<br />
strength.<br />
NEWS 1-2006 17
Hardi<br />
Swedish Steel Prize<br />
High strength steel is gentle on the crops<br />
18 NEWS 1-2006<br />
Gérard Leprince,<br />
general manager<br />
at Hardi Evrard.<br />
As wide as an airliner, but now lighter than ever. When a Hardi Evrard<br />
self-propelled sprayer runs across a field, it does so without damaging<br />
the crops. With a width of about 30 metres, these vast machines<br />
resemble giant birds with outstretched wings as their long, lattice<br />
booms extend freely out at the sides. The high stresses that they create are carried <strong>by</strong><br />
an advanced chassis manufacturered from high strength steel. The structure is light<br />
but stable, reliable <strong>and</strong> durable. Hardi Evrard has used an advanced high strength<br />
steel for the <strong>design</strong> of its strong, resilient chassis, which is now 500 kg lighter than<br />
if it had been made of a st<strong>and</strong>ard steel. Additionally, the use of high strength steel in<br />
the new <strong>design</strong> enables it to better withst<strong>and</strong> very high fatigue stresses in the long<br />
spray booms created when the sprayer is travelling.<br />
The <strong>low</strong>er <strong>weight</strong> means that the machines are more gentle on the fields <strong>and</strong> cause<br />
less damage to the crops. The lighter machine does not compact the soil as much<br />
<strong>and</strong> can be <strong>design</strong>ed with a higher ground clearance, so that it travels well clear of<br />
the crops.<br />
Lower <strong>weight</strong> also al<strong>low</strong>s for a larger spray tank <strong>and</strong> more liquid, which makes<br />
operation more efficient <strong>and</strong> reduces the number of topping-up stoppages. Time<br />
Hardi Evrard uses laser cutting <strong>and</strong> riveting, which also contributes to the improved properties.<br />
Swedish Steel Prize 2005/second award<br />
“Hardi-Evrard SA, France has developed a competitive, self-propelled sprayer.<br />
The company combines extra-high strength steel, laser cutting <strong>and</strong> riveting with a resilient chassis <strong>design</strong>. This enables the<br />
product to withst<strong>and</strong> the fatigue stresses that occur when the long spray booms begin to oscillate, while also enabling the chas-<br />
sis <strong>weight</strong> to be substantially reduced.” (Jury verdict)<br />
is almost always of critical importance in spraying as large areas must be sprayed<br />
quickly when the weather is right.<br />
Riveting for sturdiness <strong>and</strong> flexibility<br />
Hardi Evrard began producing this type of chassis in the mid-1990s <strong>and</strong> since then<br />
has gradually refined <strong>and</strong> developed the <strong>design</strong>. The chassis is now made of Domex<br />
650 MC, which has a minimum yield strength of 650 N/mm 2 . Sheet steel between 3<br />
<strong>and</strong> 10 mm thick is used for the various components.<br />
The chassis consists of two longitudinal channel-section members to which the<br />
cross-members are riveted. The components are cut <strong>by</strong> laser <strong>and</strong> are painted before<br />
assembly. The surface treatment must be of a very high quality in order to prevent<br />
corrosion, which could be created due to the environments in which the machines<br />
have to operate. The long spray booms are secured well back on the chassis, which is<br />
where the loads are highest.<br />
The decision to use riveting for the chassis is based on experience gained from<br />
truck manufacturers. Riveting is much quicker than welding <strong>and</strong> eliminates sensitive<br />
welded joints. In addition to faster production, riveting ensures higher strength<br />
<strong>and</strong> better durability of the machines.<br />
Much of the <strong>design</strong> is dictated <strong>by</strong> customers’ individual requirements, <strong>and</strong> riveting<br />
then makes it simpler to adapt the chassis to suit various types of equipment.<br />
The basic <strong>design</strong> utilising a strong chassis was an essential prerequisite for the<br />
advanced suspension <strong>and</strong> springing system recently introduced <strong>by</strong> Hardi Evrard on<br />
the machines. The track of each pair of wheels can be varied while the machine is<br />
travelling to suit the ground conditions <strong>and</strong> the way that the crop has been planted.<br />
Due to the introduction of new springing, the machines are more stable <strong>and</strong> can be<br />
run at a higher speed, which results in higher efficiency.<br />
Global market<br />
Hardi Evrard sprayers – both self-propelled <strong>and</strong> towed <strong>by</strong> an ordinary tractor – are<br />
world leaders. The Head Office of this international group of companies is in Denmark.<br />
Operations in France began in the 1950s. Production <strong>and</strong> development are<br />
now carried out in France, Spain, Denmark, Germany, Australia <strong>and</strong> the USA.<br />
BJÖRN KLEEMAN
Big <strong>and</strong> wide, but much lighter <strong>and</strong> stronger than in the past.<br />
Hardi Evrard in France uses advanced high strength steel for the<br />
chassis of its self-propelled sprayers <strong>and</strong> has made them more<br />
durable, efficient <strong>and</strong> less damaging to the crops.<br />
NEWS 1-2006 19
Shape<br />
Swedish Steel Prize<br />
Ultra-high strength steel for high speed<br />
collisions<br />
The Shape Corporation is an<br />
American automotive component<br />
manufacturer that has developed<br />
a bumper made of advanced<br />
high strength steel, but which weighs only<br />
roughly the same as a much more expensive<br />
aluminium bumper. The new bumper<br />
comprises two members, one of which is roll<br />
formed <strong>and</strong> the other is pressed. The two are<br />
joined together <strong>and</strong> are provided with integral<br />
reinforcement. The automotive industry has<br />
already shown keen interest.<br />
The Shape Corporation has developed its<br />
new patented bumper to meet the automotive<br />
industry’s dem<strong>and</strong> for lighter <strong>weight</strong> bumper<br />
systems that meet both performance <strong>and</strong><br />
safety requirements.<br />
“Our customers dem<strong>and</strong> lighter bumpers, but without<br />
compromising the properties of the roll-formed<br />
bumper,” explains David Heatherington, Head of R&D<br />
at the Shape Corp. of Gr<strong>and</strong> Haven, Michigan. “We<br />
therefore decided to undertake development work<br />
which yielded a hybrid bumper. In this hybrid concept,<br />
we combine the best of two production methods<br />
– roll forming <strong>and</strong> pressing.”<br />
Specialist in roll forming<br />
Shape is well-established as a subcontractor to the<br />
American automotive industry <strong>and</strong> has become<br />
known as a specialist in roll forming, in which the<br />
company has been highly successful. The dem<strong>and</strong><br />
for lighter components has led the company to test<br />
different bumper materials, such as aluminium. This<br />
met the <strong>weight</strong> requirement, but the costs were<br />
too high.<br />
0 NEWS 1-2006<br />
The hybrid concept is developed <strong>by</strong> David Heatherington together with his colleagues<br />
Scott Glasgow <strong>and</strong> Bruce Lyons at The Shape Corporation.<br />
The hybrid concept developed <strong>by</strong> David Heatherington<br />
together with his colleagues Scott Glasgow <strong>and</strong><br />
Bruce Lyons is totally new, achieving a breakthrough<br />
<strong>by</strong> using the properties of ultra-high strength steels,<br />
whilst combining different methods of forming during<br />
production.<br />
The bumper that has been awarded second prize<br />
comprises two members, one of which is roll-formed<br />
<strong>and</strong> the other is pressed. The two members are joined<br />
together into a closed profile, the cross-section of<br />
which varies along the bumper length with the material<br />
changing around the cross section. The<br />
bumper thus has optimum <strong>weight</strong><br />
Swedish Steel Prize 2005/second award<br />
“Shape Corp., USA. The unique <strong>design</strong> <strong>and</strong> production method employed <strong>by</strong><br />
Shape for manufacturing bumpers is based on several forming methods <strong>and</strong> the combination of various types of ultra-high<br />
strength steels to create a closed profile of varying cross-section. The company has thus developed its bumper system still fur-<br />
ther <strong>and</strong> can offer the automotive industry several ways to optimise the combination of crashworthiness, <strong>weight</strong> <strong>and</strong> cost for a<br />
variety of car models.” (Jury verdict)<br />
<strong>and</strong> performance, whilst using both the<br />
type <strong>and</strong> amount of material efficiently.<br />
The rear pressed member is created<br />
in only one operation with reinforcements<br />
<strong>and</strong> mountings as integral parts.<br />
High-speed collisions<br />
“The advanced high strength steels we<br />
are using meet the dem<strong>and</strong>s imposed<br />
for withst<strong>and</strong>ing high-speed collisions,<br />
<strong>and</strong> the more advanced the steel, the<br />
better the protection,” explains David<br />
Heatherington. “No other material<br />
would have enabled us to achieve our<br />
objectives.”<br />
Among the other benefits named <strong>by</strong><br />
David Heatherington is that the company’s<br />
existing equipment can be used<br />
for production, negating the need for<br />
any new investment.<br />
“The hybrid concept has also given us greater scope<br />
for <strong>design</strong>ing the bumper to suit different car models,”<br />
continues David Heatherington. “We have succeeded<br />
in developing a bumper concept that no one believed<br />
would have been possible. The <strong>weight</strong> of the bumper is<br />
at least as <strong>low</strong> as an equivalent aluminium bumper <strong>and</strong><br />
the advanced high strength steels used provide excellent<br />
crashworthiness.”<br />
JAN TANNEFORS<br />
The pressed rear member is made of<br />
1.4 mm thick cold-rolled advanced high<br />
strength steel with a tensile strength of<br />
980 N/mm 2 . The front member is roll-<br />
formed from 1.2 mm thick cold-rolled<br />
advanced high strength steel with a minimum<br />
tensile strength of 1300 N/mm 2 .
The Shape Corporation<br />
combine the<br />
best of two production<br />
methods<br />
– roll forming <strong>and</strong><br />
pressing. The new<br />
light bumber is a<br />
breakthrough <strong>by</strong> using<br />
the properties of<br />
ultra-high strength<br />
steels.<br />
NEWS 1-2006 1
Dura<br />
Swedish Steel Prize<br />
Reinforced roll forming for higher safety<br />
The automotive industry is constantly striving to <strong>low</strong>er the <strong>weight</strong> of its<br />
products, improve crashworthiness <strong>and</strong> rationalise production. The<br />
German company Dura Automotive Body & Glass Systems GmbH has<br />
met all of these three objectives with a new <strong>design</strong> of side impact<br />
protection beam manufactured from ultra-high strength steel with reinforcement.<br />
The company has also developed a system for volume production of the beams.<br />
Advanced high strength steel is an obvious material for safety components of cars<br />
– it makes it possible to produce different types of crash protection components that<br />
are not only light<strong>weight</strong> but also have high energy absorbing capacity.<br />
Side impact beams using advanced high strength steels are currently fitted as<br />
st<strong>and</strong>ard to the vast majority of cars, although the <strong>design</strong> is far from st<strong>and</strong>ardised.<br />
There are many different <strong>design</strong>s – certain carmakers use pressed open profiles,<br />
some employ tubular <strong>design</strong>s <strong>and</strong> others use profiles that have welded-on reinforcements.<br />
Naturally, the optimum solution is a side impact beam capable of being produced<br />
in large volumes that can be used for a number of different car models with only<br />
minor modifications. This has been the basic objective of Dura’s development work.<br />
Another fundamental condition was the use of ultra-high strength Docol 1200 M<br />
steel that has good weldability <strong>and</strong> good roll forming properties. The steel has a<br />
minimum tensile strength of 1200 N/mm 2 , which makes it one of the most advanced<br />
high strength steels available on the market.<br />
All safety parts in a car must be provided with very effective anti-corrosion treatment,<br />
which can be achieved <strong>by</strong> using zinc electroplated Docol 1200 M steel.<br />
Steel of 2 mm<br />
The patented Dura side impact beam is a closed, square-section profile that is<br />
necked on the sides. The <strong>design</strong> of the profile has been optimised to provide the side<br />
impact beam with very high energy absorption capacity.<br />
NEWS 1-2006<br />
The patented Dura side impact beam is a closed, square-section profile<br />
that is necked on the sides. The thickness of the steel in the beam is only<br />
2 mm, which results in a <strong>weight</strong> of 1.75 kg for a 1.1 metre long beam.<br />
Swedish Steel Prize 2005/second award<br />
“DURA Automotive Body & Glass Systems GmbH, Germany has suc-<br />
ceeded practically using the technique of combining core material with ultra-high strength steel facing. By<br />
using a roll-formed, closed profile provided with a suitable internal reinforcement, the load-carrying capacity<br />
of the individual beam is increased. This enables the opportunities offered <strong>by</strong> ultra-high strength steel to be<br />
used to produce very light structures with high energy-absorbing capacity, combined with profitable <strong>and</strong> ef-<br />
ficient production.” (Jury verdict)<br />
The thickness of the steel in the beam is only 2 mm, which results in a <strong>weight</strong> of<br />
1.75 kg for a 1.1 metre long beam.<br />
Reinforcement of <strong>low</strong> <strong>weight</strong><br />
But Dura <strong>design</strong>ers realised that the properties could be improved still further <strong>by</strong><br />
adding a 200-300 mm long reinforcement in the middle of the beam. This is where<br />
the stresses are highest in the event of a crash. The reinforcement increases the<br />
<strong>weight</strong> <strong>by</strong> only 200 grams, but enables the deformation of the beam to be optimised<br />
in a side collision situation.<br />
“We tested virtually every type of material for the reinforcement,” recalls Torsten<br />
Hundt from Dura, whose responsibility it was to test the prototypes. “The extra reinforcement<br />
of ultra-high strength steel enabled us to make the beam much stronger.<br />
But in safety work, efforts are often also made to achieve controlled energy absorption<br />
in which the beam deforms more but without failing. We found that a reinforcement<br />
of a certain type of plastic material produced just these properties.”<br />
The type of reinforcement that is suitable for a particular car is dependent on the<br />
safety philosophy of the carmaker. Certain car manufacturers give priority to closely<br />
controlled deformation, whereas others specify maximum strength.<br />
Easy to adapt<br />
“Depending on the safety philosophy, the beams can be tailored to suit the requirements<br />
<strong>by</strong> varying the type <strong>and</strong> length of reinforcement,” adds Meinhard Schwermann<br />
who participated in the work at Dura.<br />
The type of mounting can also be varied. Depending on the remainder of the <strong>design</strong>,<br />
the beam can be fixed to the door <strong>by</strong> riveting, welding or securing with screws.<br />
The benefit to the carmaker is that the beam can readily be adapted to several different<br />
variants of a given car model.<br />
BJÖRN KLEEMAN<br />
By adding a 200-300 mm long reinforcement in the middle of the beam, the Dura <strong>design</strong>ers<br />
has improved the properties still further. This is where the stresses are highest<br />
in the event of a crash.
The new side impact beam has been developed in Germany <strong>by</strong> Dura<br />
Automotive Body & Glass Systems GmbH in Plettenberg. The beam will<br />
be produced in the company’s factory in Blatna in the Czech Republic,<br />
where the beam production line came on stream in the autumn of 2005.<br />
Dura Automotive Systems is one of the world’s leading producers of<br />
components <strong>and</strong> systems for the automotive industry. The group of<br />
companies is based in the USA, but has development <strong>and</strong> production<br />
units in all corners of the world<strong>and</strong> their list of customers includes all<br />
major American <strong>and</strong> European car makers. The Group has a total of<br />
17,000 employees <strong>and</strong> its turnover is US$ 2.5 billion.<br />
NEWS 1-2006
V.N. Automoveis<br />
Swedish Steel Prize<br />
Smart solution saving <strong>weight</strong> on<br />
small trucks<br />
C<br />
hanging over the body to high strength<br />
steel, a new technically advanced <strong>design</strong><br />
<strong>and</strong> switching to a more advanced welding<br />
method – these three measures have cut<br />
the <strong>weight</strong> of the body used for light trucks <strong>by</strong> almost<br />
30 percent.<br />
The light <strong>weight</strong> means that the trucks can carry<br />
more payload. In addition, the body <strong>design</strong> is more<br />
durable, has a more attractive finish <strong>and</strong> needs less<br />
maintenance. The body <strong>design</strong> developed <strong>by</strong> the<br />
company V.N. Automoveis of Portugal has received an<br />
honourable mention in conjunction with the nominations<br />
for the 2005 Swedish Steel Prize.<br />
The development work on the new body began just<br />
over a year ago <strong>and</strong> was instigated to meet the customer’s<br />
dem<strong>and</strong>s for a lighter body, as the existing body<br />
weighed more than 600 kilos. A further requirement<br />
was that the body should be easier to maintain.<br />
“Our original body was made of ordinary steel <strong>and</strong><br />
the floor alone weighed 268 kilos,” recalls Antonio<br />
Valente, Project Leader for the development project<br />
at V.N. Automoveis. “We were faced with the task of<br />
reducing the <strong>weight</strong>, but without impairing the loadcarrying<br />
capacity <strong>and</strong> durability. In addition, we had<br />
to develop a more efficient production method.”<br />
Surface finish<br />
Focus soon fell on high strength steels as a solution<br />
to the <strong>weight</strong> reduction problem. High strength steels<br />
also offered other important advantages, including<br />
“Every kilo saved on a light truck means much more<br />
than it does on a heavy truck,” says Antonio Valente,<br />
Project Leader at V.N. Automoveis.<br />
4 NEWS 1-2006<br />
By changing over to high strength steel, V.N. Automoveis has reduced the body <strong>weight</strong> <strong>by</strong> 124 kilos, which enables<br />
the trucks to carry about 12 percent more load.<br />
uniform quality <strong>and</strong> a smooth surface.<br />
“In parallel with <strong>weight</strong> reduction, another requirement<br />
was that the body should have the same surface<br />
finish as the truck cab,” continues Antonio Valente.<br />
“This dem<strong>and</strong>ed a new solution that comprised both<br />
new steels <strong>and</strong> a new production method.”<br />
The solution was to use three different high strength<br />
steels to produce the new body. A hot-rolled high<br />
strength steel with a minimum yield strength of 600<br />
N/mm 2 <strong>and</strong> a thickness of 2 mm was used for the<br />
frame. The floor of the new body is made of 2 mm<br />
thick cold-rolled, abrasion-resistant advanced high<br />
strength steel. The minimum tensile strength of this<br />
steel is 1400 N/mm 2 . The frame <strong>and</strong> floor were joined<br />
together <strong>by</strong> MIG welding.<br />
Flat <strong>and</strong> hard<br />
A high surface finish was specified for the sides of the<br />
body, which are made of 1 mm thick cold-rolled high<br />
strength steel with a minimum tensile strength of 500<br />
N/mm 2 .<br />
“By this method, we have achieved not only a very<br />
Swedish Steel Prize 2005/honourable mention<br />
“An honourable mention to the Portuguese company V.N. Au-<br />
tomoveis S.A. for a tipper body for light trucks. The company, which is a pioneer in its field, has boldly used the opportunities<br />
offered <strong>by</strong> advanced high strength steels in combination with modern <strong>design</strong> <strong>and</strong> production methods. The result is a very<br />
competitive concept for tipper platforms for light trucks.” (Jury verdict)<br />
flat surface, but also protection against damage, since<br />
the high strength steel is hard, which is very important<br />
for such products,” declares Antonio Valente.<br />
By changing over to high strength steel, V.N. Automoveis<br />
has reduced the body <strong>weight</strong> <strong>by</strong> 124 kilos,<br />
which enables the trucks to carry about 12 percent<br />
more load. Thus, operating economy will be better <strong>and</strong><br />
the useful life will be longer.<br />
Huge dem<strong>and</strong><br />
There is a huge dem<strong>and</strong> in Europe for light trucks,<br />
which are used everywhere in a wide variety of industries<br />
<strong>and</strong> operations. The modifications to the body<br />
<strong>design</strong> have enabled V.N. Automoveis to develop a<br />
product with greater customer benefits <strong>and</strong> at the<br />
same time strengthen the company’s position. The<br />
honourable mention for the Swedish Steel Prize is<br />
a confirmation of the high international class of the<br />
company’s work.<br />
JAN TANNEFORS
All time<br />
high<br />
Dr. –Ing. Markus<br />
Wolfram, head<br />
of technical<br />
department,<br />
placing booms,<br />
at Putzmeister<br />
AG in Aichtal.<br />
for<br />
Putz-<br />
meister<br />
Small bugs can lift several times their own <strong>weight</strong> <strong>and</strong> they still<br />
look slender <strong>and</strong> delicate.<br />
Entering the testing area of Putzmeister gives you the same impression.<br />
Arms from concrete pumps are reaching for the stars,<br />
or at least up to 60 metres up in the sky. These are the machines<br />
making it possible to build high constructions, long tunnels <strong>and</strong><br />
bridges very efficiently.<br />
The functionality testing is the final step<br />
before delivering the new equipment to the<br />
customer, who could be found everywhere<br />
in the whole wide world. Putzmeister has a<br />
strong position on the market for concrete<br />
pumps – truck-mounted or stationary.<br />
The more conspicuous a building is,<br />
the more likely that concrete pumps were<br />
used to realize the dreams of architects <strong>and</strong><br />
<strong>design</strong>ers.<br />
When you see the concrete pumps working,<br />
their capacity seems unnaturally big.<br />
From one day to another you could literally<br />
experience that a building is growing in<br />
front of your eyes.<br />
“And as a matter of fact, it is,” says Jürgen<br />
Kronenberg, manager of Public Relations<br />
at Putzmeister AG in Aichtal. “In theory the<br />
most efficient Putzmeister concrete pumps<br />
can distribute the haul from a concrete<br />
truck every third minute. Even if it in reality<br />
It is “all time high” all the time on the testing<br />
area at Putzmeister. Claus Doré, <strong>SSAB</strong> Swedish<br />
Steel, <strong>and</strong> Markus Wolfram are looking at a new<br />
concrete pump boom, reaching 63 metres in<br />
the sky.<br />
means that the h<strong>and</strong>led volumes are smaller,<br />
it says something about the capacity.”<br />
Putzmeister has been on this market<br />
since 1956 when Diplom engineer Karl<br />
Schlecht founded the company. The first<br />
product was a plastery machine that still<br />
is on the product program. In a few years<br />
Putzmeister will celebrate 50, even though<br />
the name is some years younger, the br<strong>and</strong><br />
Putzmeister was introduced 1963.<br />
The manufacturing of concrete pumps<br />
is situated on two plants, in Gründau <strong>and</strong><br />
Aichtal.<br />
All over the world<br />
“In Aichtal we have R&D as well as final assembly<br />
<strong>and</strong> testing of the equipment,” explains<br />
D. –Ing Markus Wolfram, Technisher<br />
Leiter Betonverteilermaste. “The plant in<br />
Gründau does the major part of the mechanical<br />
work, like cutting, bending <strong>and</strong> weld- 4<br />
NEWS 1-2006 5
NEWS 1-2006<br />
Slender <strong>and</strong> delicate as a small bug,<br />
but strong enough to transport up<br />
to 200 m 3 an hour.
ing the masts for the concrete pumps. They deliver the<br />
units to us <strong>and</strong> other Puzmeister companies all over<br />
the world, where we have final assembly depending on<br />
different requirements from the markets.”<br />
Markus Wolfram agrees that there is a similarity<br />
between the bugs <strong>and</strong> the concrete pumps.<br />
“But I would rather say that we use the principals<br />
from nature in general to build stronger <strong>and</strong> with higher<br />
quality,” he says, pointing at the bended structures<br />
on the boom. “The shape of the connection between a<br />
tree <strong>and</strong> its branch gives unsurpassed strength. Use the<br />
same <strong>design</strong> together with high strength steel <strong>and</strong> you<br />
will probably have a light<strong>weight</strong> construction that can<br />
live up to all expectations.”<br />
Long experience from high strength steel<br />
Putzmeister has been using high strength steels since<br />
more than ten years, which is as long as <strong>SSAB</strong> Swedish<br />
Steel has been delivering the advanced high strength<br />
steels to the company. Today the production is tailor-<br />
made to get the most out of the Swedish steel. The<br />
steel sheets are cut with laser, water or plasma before<br />
bending <strong>and</strong> welding. Most of the welding is done with<br />
robots to maintain even <strong>and</strong> high quality. Tolerances<br />
are very <strong>low</strong> as any kind of failure when the unit is in<br />
use could cause severe problems on a construction site.<br />
The high strength steel used <strong>by</strong> Putzmeister is between<br />
3 <strong>and</strong> 20 millimetre thick. The further out on the<br />
boom, the thinner the steel.<br />
Markus Wolfram explains the principals.<br />
“In general you could say that one kilo on the last<br />
part of the boom is as heavy as two kilos on the truck,”<br />
he says.<br />
62 metres boom<br />
Most of the concrete pumps that Putzmeister delivers<br />
come mounted on trucks. The biggest ones, with 62<br />
metres boom, have six or seven axles <strong>and</strong> they often<br />
need special permits to be used on public roads. There<br />
are other concrete pumps made for stationary use, for<br />
example on top of extremely high buildings <strong>and</strong> other<br />
places that are out of reach for mobile equipment.<br />
Even though vehicles with concrete pumps look<br />
very much alike, there are big differences as they all are<br />
specified from customer dem<strong>and</strong>s.<br />
“And as each one is more or less unique, an increasing<br />
part of our business is to have training with drivers<br />
as a part of the delivery,” Jürgen Kronenberg explains.<br />
“This education covers driving <strong>and</strong> working with the<br />
concrete pump, but also questions about maintenance.”<br />
This is very important as the life of a concrete pump<br />
very much depends on how careful it has been taken<br />
car of <strong>by</strong> its driver.<br />
“I have seen vehicles that look like new, though<br />
they were several years old,” Markus Wolfram recalls.<br />
“This was during a visit at Putzmeister in the US <strong>and</strong> it<br />
was obvious that this well-conducted vehicle gave the<br />
owner good publicity <strong>and</strong> at the same time the profitability<br />
was better thanks to the good condition.<br />
You could describe a mobile concrete pump as a<br />
construction with four different elements: the vehicle,<br />
the pump, the mast <strong>and</strong> the tube.<br />
The tube has to be very <strong>wear</strong> resistant, but still it<br />
does not last more than 1 – 2 years. Putzmeister has<br />
a tube that is manufactured out of two different steel<br />
tubs, the inner tube with high hardness <strong>and</strong> the outer<br />
lining from softer steel.<br />
“It is almost impossible to predict how long the<br />
tubes will last,” says Jürgen Kronenberg. “You could<br />
hardly imagine how different concrete can appear depending<br />
on mixture, water, s<strong>and</strong>, cement etcetera.”<br />
Concrete is heavy<br />
Another important factor is the density of the concrete;<br />
it is 2.4 times heavier than water. It does not take a civil<br />
engineer to underst<strong>and</strong> the effort on the equipment<br />
when the pumps are pushing 1,000 litres a minute<br />
through the reinforced tubes.<br />
A visit to the Putzmeister website tells you that the<br />
company is involved with a huge amount of the most<br />
spectacular buildings in the world – monuments that<br />
will live for a very long time. And now you know that<br />
Putzmeister are closely connected to those creations in<br />
concrete.<br />
Text <strong>and</strong> photo:<br />
HÅKAN JOHANSSON<br />
<strong>SSAB</strong> Swedish Steel delivers<br />
advanced high strength<br />
steel to Putzmeister for use<br />
in booms’ support legs <strong>and</strong><br />
other details. Markus Wolfram<br />
<strong>and</strong> Claus Doré are discussing<br />
the opportunities of the new<br />
steel grades.<br />
NEWS 1-2006 7
Bernd Schneide, sales manager at <strong>SSAB</strong> Swedish Steel in Brno in the south east of Czech<br />
Republic, will drive close to 65,000 kilometres in his new Volvo V 50 this year.<br />
That is what life is like when you are a specialised supplier of advanced high strength steel<br />
working with customers in four different countries.<br />
Bernd is on the road<br />
to the East<br />
Bernd Schneide has only been active at his new job<br />
for a couple of months. He started his career in <strong>SSAB</strong><br />
with the opening of a new sales office in Passau on the<br />
border between Germany <strong>and</strong> Austria less than four<br />
years ago.<br />
From there he covered the markets in Austria <strong>and</strong><br />
the eastern parts of Bavaria.<br />
“Austria is still my home ground, but from the<br />
office in Brno we are also working with customers in<br />
the Czech Republic, Hungary <strong>and</strong> Slovakia,” Bernd<br />
Schneide explains.<br />
Produces 1 million cars<br />
These countries are growing rapidly as producers of<br />
cars for the European market. Bernd Schneide estimates<br />
the car production to reach one million units in<br />
2007/2008.<br />
Cars are not only assembled in these countries.<br />
More <strong>and</strong> more companies in the former eastern parts<br />
of Europe are also working as suppliers for the car<br />
manufacturers.<br />
“Until now it has mostly been labour intensive production<br />
that has established production in Czech Republic,<br />
Hungary <strong>and</strong> Slovakia,” Bernd Schneide says.<br />
“But I think that it is only a question of time before<br />
other factors will influence decisions concerning investments<br />
in the region.”<br />
Bernd Schneide describes the three new members of<br />
the European Union.<br />
The team in Brno consists of Pavla Kopetkova, Bernd Schneide <strong>and</strong> Tomas Dergel.<br />
8 NEWS 1-2006<br />
“They all have long traditions <strong>and</strong> industrial experience<br />
from the manufacturing of everything from<br />
products dem<strong>and</strong>ing high precision detail to heavy<br />
machinery <strong>and</strong> transport equipment.”<br />
Will be a quartet<br />
Today the team in Brno consists of three members.<br />
Apart from Bernd Schneide, there is also Tomas<br />
Dergel, sales, <strong>and</strong> Pavla Kopetkova, indoor sales <strong>and</strong><br />
administration. Tomas Dergel, with experience of cold-<br />
rolled <strong>and</strong> galvanized material from his former job at<br />
a steel service centre in Czech Republic, will cover the<br />
sales areas of Czech <strong>and</strong> Slovak Republic. Early next<br />
year, a fourth member will join the team.<br />
Brno is an old city that has managed to keep its romantic<br />
atmosphere through the years. To an ordinary<br />
tourist it looks very much like Vienna.<br />
“And it is a very nice city to live in,” states Bernd<br />
Schneide, who recently took his first lessons in Czech<br />
language.<br />
“Since my wife is Polish, it is not too difficult to learn<br />
Czech,” he admits with a smile. “These languages have<br />
a lot in common.”<br />
Familiar with negotiating<br />
During the last months of the year, a sales manager<br />
spends a lot of time negotiating with purchasing managers<br />
in small as well as big companies. This is a very<br />
familiar situation for Bernd Schneide.<br />
Facts <strong>and</strong> figures: <strong>SSAB</strong> Swedish Steel in Brno<br />
“I know both parts in that game,” he declares. “Before<br />
starting with <strong>SSAB</strong>, I was a purchaser for Meusburger<br />
Trailers, a Bavarian manufacturer that started<br />
to <strong>design</strong> light-<strong>weight</strong> trailers for several years ago.”<br />
Advantages of better steel<br />
During his time with the Meusburger Company, Bernd<br />
Schneide became convinced of the opportunities<br />
that advanced high strength steels offer. On the road,<br />
every kilo of reduced <strong>weight</strong> in a construction can be<br />
replaced <strong>by</strong> payload.<br />
“Sometimes a lighter trailer or a truck is a little bit<br />
more expensive, but the higher profits will cover this<br />
cost soon enough,” says Bernd Schneide. “After that<br />
we really can talk good business for the hauler …”<br />
He is referring to the fact that a lighter vehicle can<br />
save fuel <strong>and</strong> also that maintenance costs for light<strong>weight</strong><br />
chassis can be <strong>low</strong>er.<br />
Improved safety<br />
When Bernd Schneide hits the road again, he will do it<br />
in a new Volvo V50, a car that is using lots of advanced<br />
high strength steel to improve safety <strong>and</strong> reduce<br />
<strong>weight</strong>.<br />
“Working with a product that gives our customers<br />
opportunities to improve is a gift for a sales manager,”<br />
he concludes.<br />
HÅKAN JOHANSSON<br />
Subsidiary from <strong>SSAB</strong> Tunnplåt, responsible for marketing <strong>and</strong> sales of hot-rolled<br />
steel sheet, Domex, cold-rolled steel sheet, Docol, <strong>and</strong> galvanized steel sheet,<br />
Dogal, in general as advanced high strength steels. Docol <strong>and</strong> Dogal is mostly delivered<br />
to the automotive industry <strong>and</strong> light vehicles while Domex mainly is used<br />
<strong>by</strong> manufacturers of trailers, trucks, cranes <strong>and</strong> similar equipment.<br />
If you want to get in contact with <strong>SSAB</strong> in Brno:<br />
<strong>SSAB</strong> Swedish Steel, s.r.o.<br />
tř. Kpt. Jaroše 37a<br />
CZ-602 00 Brno<br />
tel. +420 545 422 552<br />
fax +420 545 210 550
On the road again … Bernd<br />
Schneide on his way to meet new<br />
customers in Czech Republic, Austria,<br />
Hungaria <strong>and</strong> Romania.<br />
Brno, situated in<br />
the south east part<br />
of Czech Republic,<br />
has a good location<br />
for <strong>SSAB</strong> sales team<br />
covering Austria <strong>and</strong><br />
three of the new EU<br />
countries.<br />
News in Brief<br />
Sales success for<br />
Pastre at Fenatran<br />
The International Transport Industry Trade<br />
Fair Fenatran 2005 in São Paulo in Brazil<br />
became a tremendous success for the trailer<br />
manufacturer Pastre.<br />
The company launched a new trailer <strong>design</strong><br />
that caught the interest of the visitors at the<br />
trade show.<br />
“This trailer became an immediate commercial<br />
success,” states Davıd Sanchez at <strong>SSAB</strong> in<br />
Brazil. “During the fair, Pastre sold 20 trailers a<br />
day, which exceeded all expectations”.<br />
The new trailer <strong>design</strong> is made <strong>by</strong> advanced<br />
high strength steels from <strong>SSAB</strong> <strong>and</strong> has<br />
achieved significantly <strong>low</strong>er <strong>weight</strong> compared<br />
to conventional <strong>design</strong>s.<br />
The Brazilian market for road transport<br />
implements continues to exp<strong>and</strong>. In 2004,<br />
more than 60,000 towed units were produced<br />
in Brazil, a volume 38.7 per cent superior to the<br />
2003 posted results. The production of simple<br />
single compartment units had an increase of<br />
40 per cent.<br />
The participation of road implements manufacturers<br />
at the International Cargo Transport<br />
<strong>and</strong> Logistic Trade Fair continues to increase<br />
<strong>by</strong> this 15th edition of Fenatran.<br />
Brazil is the 10th biggest consumer of<br />
machines <strong>and</strong> equipment in the world. Brazil<br />
is also the 9th biggest assembler of vehicles<br />
with over 33 million in circulation.<br />
Approval for<br />
railroad wagon<br />
After 20,000 kilometres on the railroad,<br />
the new railroad wagon <strong>design</strong> from Czech<br />
Tatravagónka has proven its strength.<br />
The wagon started working on the Swedish<br />
railroads summer 2004 before being nominated<br />
to the Swedish Steel Prize 2004. Swedish<br />
authorities dem<strong>and</strong>ed the testing as there<br />
was no previous experience from wagons<br />
made <strong>by</strong> advanced high strength steel.<br />
NEWS 1-2006 9
Tomorrow’s dwellings are already here today. A residential district is now in the course of construction<br />
outside the city of Malmö in southern Sweden, where the entire production is industrialized<br />
<strong>and</strong> prefabricated modules are delivered directly to site. Steel is the staple material used<br />
for load-bearing elements <strong>and</strong> also for parts of the interior, frontages <strong>and</strong> roofs.<br />
The future is just<br />
outside Malmö<br />
“<br />
T<br />
his is a good example of how the<br />
building industry can develop,” says<br />
Thomas Andersson, Managing Director<br />
of Lindab Steel, which is one of<br />
the companies in the large Lindab Group. “Rational<br />
industrial production offers benefits in terms of both<br />
quality <strong>and</strong> economy.”<br />
Thomas Andersson is firm in his conviction that<br />
this is a natural step in the development that Lindab<br />
has actively pursued since the company was founded<br />
in 1959. Lindab was then a small sheet steel working<br />
company in southern Sweden <strong>and</strong> its ambition was<br />
to grow. The company is now a leading manufacturer<br />
<strong>and</strong> supplier of sheet steel products to the building<br />
industry. The company basically operates in all European<br />
countries <strong>and</strong> also in other parts of the world,<br />
has billions of kronor in turnover <strong>and</strong> has employees<br />
in their thous<strong>and</strong>s.<br />
Broad coverage<br />
Ventilation systems <strong>and</strong> profiled sheet steel are the<br />
two main sectors that give Lindab broad coverage of<br />
most of the sheet steel products delivered to the building<br />
industry.<br />
“The company was early to make its strategic decision<br />
to focus entirely on products with a steel core,”<br />
says Thomas Andersson. “At that stage, other materials<br />
were beginning to compete in roof drainage systems<br />
– gutters <strong>and</strong> downpipes that were an important<br />
part of our production during the 1960s <strong>and</strong> 1970s.”<br />
Thomas Andersson describes this as a very impor-<br />
0 NEWS 1-2006<br />
tant decision.<br />
“It involved much more than merely the material.<br />
When we decided instead to develop roof drainage<br />
systems <strong>by</strong> using prepainted sheet steel, we linked<br />
ourselves to the sheet metal working industry. That<br />
was when we began building up the relations that are<br />
so important to us today.”<br />
Courses for sheet metal workers<br />
Lindab runs continual training courses for sheet metal<br />
workers. These courses include information on new<br />
materials, products <strong>and</strong> methods of working. But<br />
between courses, Lindab also has the resources to<br />
deal with questions <strong>and</strong> any problems customers may<br />
experience.<br />
He describes how Lindab acted after introducing<br />
products made of Prelaq Nova almost six years ago.<br />
“Since the product was entirely new, we cooperated<br />
with our customers in evaluating all of the opportunities<br />
offered <strong>by</strong> the new coating,” explains Thomas<br />
Andersson.<br />
Nova has a polyester coating as a base, but the<br />
paint is reinforced with polymer grains to build up a<br />
stronger coat. While being more durable, the surface<br />
also has a more attractive structure.<br />
Cautious industry<br />
“But the building industry is generally cautious,”<br />
reveals Thomas. “Not many are prepared to test new<br />
materials <strong>and</strong> products. In addition, national building<br />
st<strong>and</strong>ards or requirements in the industry sometimes<br />
dictate that the quality of the material must be proven<br />
before it can ever be put to use.”<br />
But Prelaq Nova already had a head start. The<br />
paint system had been used for decades with excellent<br />
results. The polymer grains used to increase the<br />
paint coat thickness do not affect the colour or gloss<br />
of the paint, but they do improve the formability <strong>and</strong><br />
increase the durability. This was found out <strong>by</strong> many<br />
manufacturers of sheet steel roof tiles.<br />
Business is brisk<br />
When Thomas Andersson takes us for a guided tour<br />
of Lindab Steel, which is something of a steel service<br />
centre for Lindab Ventilation <strong>and</strong> Lindab Profile, we<br />
note that many 250 kg coils of Prelaq Nova are ready<br />
for delivery. The address labels show that the recipients<br />
are sheet metal working companies all around<br />
Europe. All of the material was to be dispatched on the<br />
fol<strong>low</strong>ing day. Production at Lindab Steel is on twoshift<br />
operation in order to keep up with the dem<strong>and</strong>.<br />
Business is brisk in the building industry, <strong>and</strong> since<br />
the winter was so mild, sheet steel workers could<br />
devote their time to installation work rather than to<br />
shovelling snow.<br />
Sheet steel for long-strip roofing is mainly black, but<br />
the adjacent storage hall has coils of sheet steel of all<br />
colours of the rainbow.<br />
“And if that’s not enough, we can often help customers<br />
<strong>by</strong> producing exactly the colour they need,”<br />
says Thomas Andersson. “If Ikea, for instance, wants a<br />
specific shade for the cladding sheet for its new ware-
“When we decided instead to<br />
develop roof drainage systems<br />
<strong>by</strong> using prepainted sheet steel,<br />
we linked ourselves to the sheet<br />
metal working industry. That was<br />
when we began building up the<br />
relations that are so important to<br />
us today,” says Thomas Andersson,<br />
Managing Director of Lindab<br />
Steel.<br />
houses, we will obviously supply it.”<br />
Lindab is almost 50 years old <strong>and</strong> Thomas Andersson<br />
has been working in the company for more than<br />
30 years. During that period, production has developed<br />
dramatically from manufacture of roof drainage systems<br />
<strong>and</strong> profiling of roofing sheet to more advanced<br />
forming <strong>and</strong> the development of entire system solutions<br />
for customers.<br />
“We can deliver, for example, increasingly complete<br />
elements for a given application,” he explains. “But<br />
in my opinion, this development has only just begun.<br />
When the market has realized the reliability of the new<br />
paint systems, it will recognize that there are many<br />
products for which prepainted sheet steel strip can<br />
offer major benefits.”<br />
He likes sheet steel<br />
He casts an eye around the room <strong>and</strong> then points to<br />
windows, doors, ceiling, light fittings <strong>and</strong> radiators.<br />
“All of these items could be made of prepainted<br />
sheet steel,” he says, obviously delighted at the<br />
thought. “Compared with the corresponding windows<br />
made of aluminum, sheet steel can undoubtedly offer<br />
major gains to all parties. For other parts, the gain may<br />
instead be <strong>low</strong>er <strong>weight</strong>, more efficient production or<br />
improved fire safety.”<br />
Thomas Andersson is originally an economist, but<br />
his relationship with sheet steel involves much more<br />
than figures <strong>and</strong> efficiency. He likes sheet steel!<br />
An entirely new scale of colours was introduced on<br />
Prelaq Nova <strong>and</strong> the polyester paints. There are intense<br />
colours, metallic paints, shades, grey scales....<br />
“Architects, <strong>design</strong>ers <strong>and</strong> stylists now have the<br />
means to realize their dreams without limitations,”<br />
declares Thomas Andersson. “This is important, since<br />
sheet steel must never be dull.”<br />
Text: HÅKAN JOHANSSON<br />
Photo: PÄR K OLSSON <strong>and</strong> HÅKAN JOHANSSON<br />
NEWS 1-2006 1
NEWS 1-2006<br />
The Ice Hotel in Lapl<strong>and</strong> is the Big Bang of the leisure industry. An attraction<br />
was created from nothing <strong>and</strong> draws people from all over the world.<br />
Photo: PETER GRANT<br />
Luxurious, but cold – except under the duvet. Each of the Ice Hotel suites has<br />
unique decorations.<br />
Photo: PETER GRANT
The Ice Church in the Ice Hotel in Jukkasjärvi. Couples come here from all over the world to celebrate their weddings.<br />
Ice<br />
is almost holy<br />
in Sweden<br />
Photo: TOMAS UTSI<br />
It may not be all that strange that it was a Swede<br />
who came up with the temperature scale in which<br />
the freezing point of water is the reference point. At<br />
the zero point on the Celsius scale, the appearance<br />
of the l<strong>and</strong>scape changes significantly. Rain falls as<br />
white snow, <strong>and</strong> Sweden’s 90,000 lakes freeze over.<br />
NEWS 1-2006<br />
4
Ice hockey. A raw Swedish export product.<br />
This is the surface on which the country has brought<br />
up generations of great hockey players. Skating under<br />
more relaxed forms is also a popular sport in Sweden.<br />
Unpredictable winters with sudden temperature fluctuations<br />
around the freezing point have enabled many<br />
to discover the pleasure of skimming mile after mile on<br />
the mirror finish of frozen-over lakes. In recent years,<br />
we have also seen something akin to the Big Bang in the<br />
leisure industry. Out of nothing – or at least out of only<br />
something as simple as the cold <strong>and</strong> water – we saw the<br />
Popular sport. Sweden<br />
has more than 90,000<br />
lakes. Many of them<br />
offer superb skating<br />
conditions when the<br />
temperature drops to<br />
be<strong>low</strong> zero degrees<br />
Celsius.<br />
4 NEWS 1-2006<br />
Zero degrees Celsius<br />
The Swedish astronomer Anders<br />
Celsius, 1701–1744, was one of<br />
the first Swedish natural scientists<br />
to become a fol<strong>low</strong>er of Newton’s<br />
teachings. He participated in a<br />
French exhibition that took measurements<br />
in the Swedish region of<br />
Lapl<strong>and</strong> <strong>and</strong> concluded that the<br />
Earth was flattened at the poles,<br />
which gave support to the Newton<br />
gravitation theory. Celsius is best<br />
known for his thermometer scale in<br />
which he divided the temperature<br />
range between the melting point<br />
of ice <strong>and</strong> the boiling point of water<br />
into 100 parts.<br />
birth of The Ice Hotel. Frozen water from Torne River<br />
gives rise every winter to this amazing creation, with its<br />
own Ice Church, Ice Galleries <strong>and</strong> attractive hotel suites.<br />
All of it is decorated <strong>by</strong> leading <strong>design</strong>ers <strong>and</strong> artists<br />
who form everything afresh every winter from crystal<br />
clear ice blocks.<br />
The Ice Hotel attracts visitors from around the world.<br />
Every third visitor comes from Great Britain, <strong>and</strong> the<br />
Ice Bar at the hotel serves vodka in glasses made of ice<br />
– which has now been replicated in London.<br />
The Jukkasjärvi village, 200 km north of the Polar<br />
Circle, is an old Lapp meeting <strong>and</strong> trading place. A<br />
trickle of tourists came here during the 1970s in order<br />
to fish, ride the rapids <strong>and</strong> participate in Lapp culture.<br />
But nothing happened here in the winter – until 1989,<br />
when a group if Japanese ice artists visited the village.<br />
This resulted in a famous exhibition <strong>and</strong> an igloo was<br />
built in the fol<strong>low</strong>ing spring on the ice of Torne River,<br />
in which the French artist Jannot Derid held a vernissage.<br />
At one stage, some of the visitors decided to<br />
spend the night in the art gallery. They awoke refreshed<br />
<strong>and</strong> exalted <strong>by</strong> the experience.<br />
Today’s Ice Hotel consists of 60 rooms <strong>and</strong> receives<br />
14,000 guests every season. Construction begins in October<br />
<strong>and</strong> the first guests arrive in December. The environment<br />
is icily beautiful. Light sparkles everywhere<br />
through ice crystals in a constantly changing pattern,<br />
artistically lit up <strong>by</strong> artificial light or the fluctuations<br />
of polar nights between starlight <strong>and</strong> the Aurora. The<br />
outside temperature sometimes drops to minus 40 degrees<br />
Celsius. The temperature indoors varies between<br />
minus 4 <strong>and</strong> minus 9. But the guests sleep well in warm<br />
sleeping bags on reindeer skin rugs <strong>and</strong> are awoken<br />
with a warm drink, morning sauna <strong>and</strong> breakfast.<br />
The sun takes over at the end of April <strong>and</strong> the whole<br />
creation floats away on the river from which it was<br />
born.<br />
STIG MEITON
New concrete mixer<br />
<strong>winner</strong> in <strong>weight</strong><br />
<strong>and</strong> <strong>wear</strong> <strong>resistance</strong><br />
Spanish Reycoma S.L. has introduced a completely<br />
new concrete mixer, which at the same<br />
time is lighter <strong>and</strong> with more <strong>wear</strong> <strong>resistance</strong>.<br />
“We have optimised the construction in<br />
every detail,” declares Matias Pedraza Aguilar,<br />
managing director of Reycoma. “Advanced<br />
high strength steel is an important part in the<br />
success of the project”.<br />
Booming industry<br />
There is a boom for building industry in Spain.<br />
On average, the growth has been around 15 per<br />
cent the past years.<br />
“These times are good,” says Matias Pedraza<br />
Aguilar.<br />
The company, family-owned <strong>and</strong> started<br />
<strong>by</strong> his father, began 20 years ago with maintenance<br />
<strong>and</strong> repair of concrete mixers for<br />
trucks <strong>and</strong> trailers. Over the years, the business<br />
exp<strong>and</strong>ed into manufacturing of their own<br />
products.<br />
“We have two main segments,” explains<br />
Matias Pedraza Aguilar. “Apart from the concrete<br />
mixers for trucks, we produce complete<br />
concrete plants. The combination is very good<br />
for us. We are getting a lot of experience from<br />
the plants that we can use on the equipment<br />
for trucks.”<br />
Specific qualities<br />
Concrete mixers dem<strong>and</strong> two specific qualities<br />
from the material they are made from:<br />
• Low <strong>weight</strong>.<br />
• Wear <strong>resistance</strong>.<br />
“There is an increasing interest in <strong>low</strong> <strong>weight</strong><br />
from the business,” states Matias Pedraza<br />
Aguilar. The new EU regulations for maximum<br />
<strong>weight</strong> of commercial vehicles puts a strong<br />
pressure on the business. Not only can the<br />
driver get a ticket from the police if he is driving<br />
A completely new range of concrete mixers for<br />
trucks that are lighter than previous <strong>design</strong>s,<br />
but still with better <strong>wear</strong> <strong>resistance</strong>, caught<br />
the attention of the audience when they were<br />
introduced <strong>by</strong> Spanish Reycoma last year.<br />
Matias Pedraza Aguilar, managing director of<br />
Reycoma.<br />
with overload, at the same time the owner of<br />
the truck has to pay fine.<br />
Primarily <strong>low</strong> <strong>weight</strong> means less risk for<br />
overload, but at the same time it can give more<br />
profit to the truck owner. One ton extra on each<br />
haul means a lot.<br />
Wear <strong>resistance</strong> is extremely important in a<br />
product like a concrete mixer. And everybody<br />
can underst<strong>and</strong> that there is a conflict between<br />
the need of lighter <strong>and</strong> thinner steel <strong>and</strong> at the<br />
same time a material that can take the <strong>wear</strong><br />
from thous<strong>and</strong>s of tons of concrete every year.<br />
Full-scale test<br />
The last year Reycoma have been running a fullscale<br />
test of five new, truck mounted concrete<br />
mixers made <strong>by</strong> Domex 700 MC, an ultra high<br />
strength steel from <strong>SSAB</strong> Swedish Steel.<br />
“The results are very impressive,” says Matias<br />
Pedraza Aguilar. “In the first place we save a lot<br />
of <strong>weight</strong>, but we also achieve a construction<br />
that is easy to maintain <strong>and</strong> that is a very valuable<br />
benefit for our customers.”<br />
News in Brief<br />
Anders Elfgren, Marketing Director at <strong>SSAB</strong> Tunnplåt<br />
<strong>and</strong> Rinaldo Baldi, managing director of<br />
<strong>SSAB</strong> Swedish Steel in Italy.<br />
<strong>SSAB</strong> in Italy<br />
celebrated ten years<br />
“<strong>SSAB</strong> Swedish Steel in Italy really is a success<br />
story,” said Rinaldo Baldi, Managing Director of<br />
<strong>SSAB</strong> Swedish Steel in Italy, welcoming more than<br />
140 guests from customers all over the country to<br />
celebrate ten years in Italy on October 26.<br />
When the company started with a small steel<br />
service centre <strong>and</strong> a sales office in Ghedi ten years<br />
ago, advanced high strength steels were quite new<br />
to the market. There was a small dem<strong>and</strong> from<br />
manufacturers of cranes <strong>and</strong> industrial lifting<br />
equipment, as well as from the automotive industry,<br />
but not much more.<br />
“We had a modest start,” explains Rinaldo<br />
Baldi. “From that we have grown to being the largest<br />
market outside Sweden for <strong>SSAB</strong>.”<br />
When <strong>SSAB</strong> established on the Italian market,<br />
the company did not get anything for free. The<br />
sales personal had to introduce themselves <strong>and</strong><br />
their products to every single customer. This gave<br />
a lot of good relations as result.<br />
Today the “Ghedi Model” is famous within all<br />
of <strong>SSAB</strong>.<br />
“When we want to give a good example of the<br />
influence our company <strong>and</strong> products can have on<br />
a market, we often describe what has been done in<br />
Italy,” said Anders Elfgren, Marketing Director at<br />
<strong>SSAB</strong> Tunnplåt.<br />
In Ghedi, <strong>SSAB</strong> has created a centre for advanced<br />
high strength steel. The location was<br />
chosen because of its logistic advantages <strong>and</strong> its<br />
position, central in the most industrialized part of<br />
Italy. The Swedish Steel is delivered <strong>by</strong> railroad,<br />
right into the steel service centre.<br />
“Our stock is very important to our customers,”<br />
Rinaldo Baldi explains. “We can deliver most of<br />
our products with short LED-times <strong>and</strong> we have a<br />
special stock of trial material that is very popular<br />
in, for example, the automotive industry.”<br />
The ten-year anniversary was arranged in the<br />
Historical Museum in Brescia. Apart from the<br />
anniversary party, the guests were invited to see<br />
a new exhibition showing art from Gauguin <strong>and</strong><br />
van Gogh.<br />
NEWS 1-2006 5
Book 29 November today<br />
for this years Swedish Steel Prize event<br />
www.steelprize.com