The retail format is the store - Indian Institute of Management ...
The retail format is the store - Indian Institute of Management ...
The retail format is the store - Indian Institute of Management ...
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Figure 7: Click, Click and Brick and Brick and Mortar<br />
Factors Pure Play Click and Brick Brick & Mortar<br />
Ease <strong>of</strong> D<strong>is</strong>tribution Low High High<br />
Scalability High Moderate Low<br />
Market Valuation High Moderate Low<br />
Inventory Costs Low High High<br />
Infrastructure Cost Low High High<br />
Security <strong>of</strong> Payment Low Mixed High<br />
Variable Costs High Low Low<br />
Consumer Tracking Easy Easy Difficult<br />
Channel Conflict Low High Low<br />
Brand Equity Low High High<br />
Customer Acqu<strong>is</strong>ition Cost High Moderate Low
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