The retail format is the store - Indian Institute of Management ...
The retail format is the store - Indian Institute of Management ...
The retail format is the store - Indian Institute of Management ...
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Uitlity<br />
Figure - 9: Assumed Utilities <strong>of</strong> Formats<br />
Format 1 Format 2 Format 3<br />
Price R<strong>is</strong>k Reduction Choice Enhancing Experience Enhancing