Industrial Electric Wire & Cable Changes Name to IEWC

Re-brand: continued
Continued from page one.
Throughout this branding
initiative, iewc’s marketing
department worked closely with
core creative, an advertising
agency located in milwaukee,
wi. Along with designing the
new logo and helping facilitate
the name change, core creative’s
expertise in brand management
proved to be imperative in
implementing this historic
changeover. To learn more about
core creative, click here.
Online: www.iewc.cOm
in conjuction with the name
IEWC Brand Champions from left to right:
David Nestingen, President & CEO - IEWC; Jimmy Pellizzi, Marketing Coordinator - IEWC;
change, iewc’s aerospace and
Jerry Higgins, Creative Director - Core Creative; Ward Alles, President - Core Creative
defense division, ‘colonial wire & cable’ and location in the UK, ‘c3 limited’ will also assume the new name and logo.
nestingen concludes, “many customers and suppliers have referred to the company as iewc since its inception. we’ve
now made it official.”
for more information on iewc’s new look, please click here or contact Jimmy Pellizzi, iewc’s marketing coordinator at
262-957-1186 or via e-mail at marketing@iewc.com.
spotlight - IEWC Aerospace and Defense
Capabilities
As part of the company re-brand, iewc has integrated its former aerospace and defense division, ‘colonial wire &
cable’ in Boston, mA and expanded its mil-spec product offering throughout the organization.
Paul Bryant, chief commercial Officer, stated, “we’re taking the knowledge and expertise from our aerospace and
defense specialists under the former colonial brand and expanding it to our other locations. every iewc stocking
facility now has first rate aerospace and defense capabilities with the high levels of service and quality our customers
have come to expect.”
The Boston, mA location will now carry the iewc name and service the US new england area, covering the states of
maine, new Hampshire, Vermont, massachusetts, rhode island, connecticut and parts of upstate new York.
To learn more about iewc’s aerospace and defense capabilities, contact Jr Dubovick, Vice President of Aerospace and
Defense at 978-422-6000 or via e-mail at JDubovick@iewc.com.