2012 CANADIAN CONFERENCE FOR CREDIT UNION LEADERS

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6 CANADIAN CONFERENCE FOR CREDIT UNION LEADERS Darrell Bricker & John Wright Canada’s premiere pollsters and national best-selling authors of What Canadians Think: About Almost Everything, and Canuckology: From Dollars to Donuts. FEATURED SPEAKERS PRESENTATION - MONDAY AFTERNOON Canada's premier pollsters, Bricker and Wright, know what Canadians are thinking, the changes that are taking place in Canada, and what these trends mean for your organization. With exclusive access to statistics from thousands of polls across Canada and around the world, their presentations are highly entertaining and packed with insight and cuttingedge stats as current as a month to hours old. Everything you ever wanted to know about what's going on in the minds of Canadians (and what isn't) is available through Darrell Bricker and John Wright. Whatever your burning questions are, Bricker and Wright will bring the statistics to life through experience, wit and humour. When companies and organizations need a better grasp on what the public is feeling, they turn to Darrell Bricker and John Wright. How much are people willing to spend for something? How often do they read the newspaper? Do they go to church? What percentages of workers often skip lunch, or eat at their desk in order to leave work on time? As two of Canada’s top statistical analysts of leading pollster Ipsos Reid, Bricker and Wright have the answers to these questions, and many more. Based on the statistics of 32 million Canadians, you will learn why Canadians think the way they do, how it will affect you, and what your organization should do to capitalize on the opportunity. With data on virtually any topic you can imagine, Bricker and Wright not only know the statistics; they also break the numbers down, telling you what the statistics mean. They’ve uncovered the reasons people think and act the way they do, and will help you figure out how it applies to your organization, right now. Darrell Bricker and John Wright are national best-selling authors of What Canadians Think: About Almost Everything, and Canuckology: From Dollars to Donuts. Darrell Bricker is CEO of Ipsos Global Public Affairs. Prior to joining Ipsos Reid, Bricker was director of public-opinion research in the office of the prime minister. John Wright is Senior Vice President and Managing Director Public Opinion Polling Division, Ipsos Public Affairs and Ipsos-Reid’s spokesperson for more than a decade, and responsible for Canada's leading monthly national opinion poll and analysis of leading Canadian trends and opinion indicators.
CANADIAN CONFERENCE FOR CREDIT UNION LEADERS Chris Catliff President and Chief Executive Officer, North Shore Credit Union Daniel Côté Associate Professor, L'École des Hautes Études Commerciales, Montreal Business School, and Fellow, Filene Research Institute FEATURED SPEAKERS PLENARY SESSION - TUESDAY MORNING Chris Catliff has been President & Chief Executive Officer of North Shore Credit Union (NSCU) since 2000. NSCU is located in the sea to sky area of Vancouver, British Columbia and has $2 billion in on – book assets and $400 million in wealth management assets. Prior to his employment at NSCU, Chris was employed in various executive positions at Vancity Credit Union. He has served on several boards including 10 years with the CUMIS Group and five years as chair. Chris has been chair of United Mortgage Group, a mortgage broker co-operative, since 2001. Since 2009, he has been a director of Credential Financial and became chair in 2011. Chris has served on the Operations Committee, The E-Commerce Committee, the Card Committee and the Technology Committee of Central 1. Other industry groups currently include the Filene Research Council in Madison, Wisconsin and the Business Issues Committee and Research Advisory Committee for Credit Union Central of Canada. Chris believes passionately in the benefits of the credit union alternative for financial services and has devoted himself to helping build better credit unions, particularly through the effective use of technology, brand and staff engagement. Daniel Côté is Associate Professor at L’École des Hautes Études Commerciales, Montréal, since 1983. He obtained his Ph.D from Louisiana State University in 1985. At HEC, he has been involved with le Centre de Gestion des Coopératives between 1977 and 2003. He has been the director of this Centre from 1992 to 2003. He teaches mostly courses on business strategy at the graduate and undergraduate levels. Professor Côté has conducted research on co-operatives for more than 25 years. He worked on different co-operative sectors (mostly agribusiness and finance) and on issues such as management, strategy and entrepreneurship. His main concern has always been the management of co-operatives in a competitive environment. His work focuses on the development of a new co-operative paradigm. He develops the idea that co-operative leaders have an incentive to strengthen their co-operative identity since it is a source of competitive advantage. His new co-operative paradigm is based on issues of loyalty, mobilization through values, learning organization, meaning and legitimacy. His approach to research is very much action based where fundamental ideas and concepts (such as loyalty) are being implemented and tested in real life context with existing co-operatives. He has published extensively on these issues. He regularly gives conferences on co-operatives both in Canada and internationally. He has been very involved in training managers and board members of large co-operatives such as the Caisses Desjardins (financial co-operatives) and the agricultural co-operatives. In 2004, he received the ACE (Association of Co-operative Educators) award for Outstanding Contribution to Co-operative Education and Training. He is currently teaching a graduate course on co-operative management for the Master of Management: Co-operatives and Credit Unions program at St-Mary’s University (Canada). He was selected as Fellow of the Filene Research Institute in October 2011. 7
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2012 CANADIAN CONFERENCE FOR CREDIT UNION LEADERS

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