connecting with the world is in our dna - Education Management ...

SACRAMENTO STUDENTS HELP
SHINE A SPOTLIGHT ON THE BOYS & GIRLS
CLUBS OF GREATER SACRAMENTO
Boys & Girls Clubs inspire and enable youth to
“reach their full potential as productive, caring,
responsible citizens.” So it was a fi tting match
that The Art Institute of California—Sacramento,
a campus of Argosy University, which seeks
to provide education that builds careers and
transforms lives, and the Boys & Girls Clubs
of Greater Sacramento worked together on a
class project.
Graphic Design instructors Steve Holler and
Holly Agundes combined branding and design
class objectives to provide their students,
Graphic Design Bachelor of Science and
Associate of Science candidates, with a realworld
assignment for a worthy cause: providing
ideas that would enhance the local club’s
brand visibility, community awareness and
marketing efforts.
“We appreciate the chance to involve our
students in community-based assignments
that illustrate the quality and strength of our
market-focused educational program and serve
a commendable organization,” Holler said.
Students produced concepts for a poster
representing the club’s visual identity, a
business card design that follows a new
stationery system, and a simple and visually
unifi ed direct mail postcard. The teams also
provided a concept for a new website that
gives the visual idea and structure for the
home page and an approach to navigation. In
addition to creative development, students
participated in initial client analysis interviews,
brand review, visual audit, market positioning
and client presentations.
Connecting With The World Is In Our DNA.