The Red Papers: What's The big ideaLTM? Colin ... - Ogilvy & Mather
The Red Papers: What's The big ideaLTM? Colin ... - Ogilvy & Mather
The Red Papers: What's The big ideaLTM? Colin ... - Ogilvy & Mather
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<strong>The</strong> <strong>Red</strong> <strong>Papers</strong>:<br />
Postscript – the <strong>Ogilvy</strong> <strong>big</strong> ideaL<br />
It wouldn’t really have been fair of us to advocate<br />
the <strong>big</strong> ideaL for our clients if we hadn’t developed our<br />
own, so we did. <strong>The</strong> <strong>Ogilvy</strong> <strong>big</strong> ideaL is:<br />
“<strong>Ogilvy</strong> believes the world would be a better place if we<br />
could bring out the inner greatness in brands, companies,<br />
and people.”<br />
<strong>The</strong> “cultural tension” at the heart of <strong>Ogilvy</strong>’s <strong>big</strong> ideaL<br />
is the challenge so many companies are facing: how to<br />
be true and authentic. Consumers, stakeholders, and<br />
employees clearly want that.<br />
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