The Red Papers: What's The big ideaLTM? Colin ... - Ogilvy & Mather

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• • • • The best big ideaLs connect with a cultural tension in a way that is true to the brand’s best self, and they are usually uncovered in a workshop process. big ideaLs help to spark ideas from various people and in various forms. Just because it’s called a big ideaL doesn’t mean it has to be really, really serious. The big ideaL isn’t the answer to everything. But it sure can help. What’s The big ideaL? 49
The Red Papers: References 50
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The Red Papers: What's The big ideaLTM? Colin ... - Ogilvy & Mather

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