CASE STUDY - Contagious Magazine

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case study / marmite / DIVIDE AND CONQUER
contagious 68 / 69 case study / marmite / diVide aNd cONQuer / marmite has beeN ‘the grOwiNg up spread yOu NeVer grOw Out Of’ aNd ‘my mate - marmite’, but it’s as a ‘lOVe/hate’ braNd that this peculiarly british prOduct has fOuNd true fame. lOVe fOr the 108 year-Old braNd, NOw OwNed by uNileVer, has spawNed cOuNtless faN sites, facebOOk pages, secret sOcieties aNd pOp-up shOps… aNd there are eVeN places where haters caN VeNt their feeliNgs tOO. lucy aitkeN (marmite-lOVer siNce childhOOd) asks hOw a small jar Of yeast extract gets peOple sO wOrked up /
Page 1: CASE STUDY Marmie / This article ap
Page 5 and 6: apartment / contagious 70 / 71
Page 7 and 8: contagious 72 / 73 ‘We gve people
Page 9 and 10: head of account management at marmi
Page 11 and 12: aNalyst’s iNsight / by Vicky mccr
Page 13: 04 BlOGS 04 INNER CIRClE 04 650,000

CASE STUDY - Contagious Magazine

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