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12 Retail No sector of interior design is as fast moving as retail. In a world where image is everything consumers have become even more discerning of the environment they choose to shop in. And with shopping now being one of the most popular leisure pursuits, retailers are even more aware of creating an environment that will attract customers, encourage them to make purchases and grow brand loyalty by making customers want to return. The retail environment provides opportunities to be creative with flooring design combining textile and resilient products for different zones of the store. This is where Armstrong Floor Products Europe is able to offer unparalleled choice to suit all interior designs, brand profiles and performance criteria. The most successful retail brands in the world are those that have carefully built an image for themselves, which is reflected in the design of their retail outlets. The style of interior design chosen will more often than not reflect the tastes of the target market and the type of product sold. For instance, a youth fashion outlet is typically full of cutting edge design, funky lighting, bold colours and unusual textures. Whereas an upmarket or family orientated retail store is more interested in conveying an image of quality, integrity and stability and will opt for traditional colours, materials and patterns. Let Armstrong Floor Products Europe buy into your brand concept and visualise a retail concept that will reinforce brand values and image whilst being durable enough to withstand customers coming back time and time again.
‘creating an environment that will attract customers’ the floor / 13
Page 1 and 2: floor the product overview 2007 [ B
Page 4 and 5: 2 Contents ‘welcome to Armstrong
Page 6 and 7: 4 Vision ‘flooring creative space
Page 8 and 9: 6 Introducing Armstrong Floor Produ
Page 10 and 11: 8 Education The floor of an educati
Page 12 and 13: 10 Healthcare Choosing floorcoverin
Page 16 and 17: 14 Offices In the commercial world,
Page 18 and 19: 16 Flooring solutions ‘a huge ran
Page 20 and 21: 18 * For appearance reasons higher
Page 23: Key, the full story technically spe
Page 26 and 27: Linorette The impressionist: each o
Page 28 and 29: Marmorette Marmorette This popular
Page 30 and 31: Marmorette Technical Specifications
Page 32 and 33: Colorette Colorette The linoleum wi
Page 34 and 35: LinoArt Star LinoArt Star’s uniqu
Page 36 and 37: Uni Walton Simple, monochrome colou
Page 38 and 39: Granette The Granette collection is
Page 40 and 41: Linodur With a thickness of 4.0 mm,
Page 42 and 43: Linoleum Specials Marmorette Acoust
Page 45 and 46: the floor / 43 Vinyl
Page 47 and 48: Technical Specifications Specificat
Page 51 and 52: Technical Specifications Contract C
Page 57 and 58: Technical Specifications Timberline
Page 65 and 66:
Technical Specifications Contour Pa
Page 67 and 68:
Technical Specifications Specificat
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Page 71 and 72:
Page 73 and 74:
Page 75 and 76:
Technical Specifications Walldesign
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Technical Specifications Wallflex P
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Scala Scala is a high performance l
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Scala Scala Feature PUR 20052-60 20
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Scala Easy Scala Easy is pure innov
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Elements Elements luxury vinyl tile
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Transparency The award winning Tran
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the floor / 91 Fibrebonded
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Armstrong flooring products are to
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‘Index alphabetical order’ Ceni
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