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While in Hamburg, in June of 1962 the Beatles received a telegram from their manager,<br />
a homosexual named Brian Epstein, who was back in England. "Congratulations,"<br />
Epstein's message read. "EMI requests a recording session." EMI was one of Europe's<br />
largest record producers, and their role in promoting the Beatles would be key in the<br />
future.<br />
Under the the strict guidance of EMI's recording director George Martin, and Brian<br />
Epstein, the Beatles were scrubbed, washed, and their hair styled into the Beatles cut.<br />
EMI's Martin created the Beatles in his recording studio.<br />
Martin was a trained classical musician, and had studied the oboe and piano at the<br />
London School of Music. The Beatles could neither read music nor play any instrument<br />
other than guitar. For Martin, the Beatles musicianship was a bad joke. On their first hit<br />
record, "Love Me Do," Martin replaced Ringo on the drums with a studio musician.<br />
Martin said Ringo, "couldn't do a [drum] roll to save his life." From then on, Martin would<br />
take the simple little tunes the Beatles would come to him with, and turn them into hit<br />
records.<br />
Lockwood and EMI<br />
EMI, led by aristocrat Sir Joseph Lockwood, stands for Electrical and Mechanical<br />
Instruments, and is one of Britain's largest producers of military electronics. Martin was<br />
director of EMI's subsidiary, Parlophone. By the mid-sixties EMI, now called Thorn EMI,<br />
created a music divison which had grown to 74,321 employees and had annual sales of<br />
$3.19 billion.<br />
EMI was also a key member of Britain's military intelligence establishment.<br />
After the war, in 1945, EMI's European production head Walter Legge virtually took<br />
over control of classical music recordings, signing up dozens of starving German<br />
classical musicians and singers to EMI contracts. Musicians who sought to preserve the<br />
performance tradition of Beethoven and Brahms, were relegated to obscurity while "ex-<br />
Nazi" Party members were promoted. Legge signed and recorded Nazi member, the<br />
late Herbert Von Karajan, promoting him to superstar status, while great conductors<br />
such as Wilhelm Furtwangler were ignored.<br />
From the beginning, EMI created the myth of the Beatles' great popularity. In August of<br />
1963, at their first major television appearance at the London Palladium, thousands of<br />
their fans supposedly rioted. The next day every mass-circulation newspaper in Great<br />
Britain carried a front page picture and story stating, "Police fought to hold back 1,000<br />
squealing teenagers." Yet, the picture displayed in each newspaper was cropped so<br />
closely that only three or four of the "squealing teenagers" could be seen. The story<br />
was a fraud. According to a photographer on the scene, "There were no riots. I was<br />
there. We saw eight girls, even less than eight."(Philip Norman, Shout! The Beatles in<br />
Their Generation, p. 188)<br />
In February 1964, the Beatles myth hit the United States, complete with the<br />
orchestrated riots at Kennedy Airport, previously mentioned. To launch their first tour,<br />
the media created one of the largest mass audiences in history. For an unprecedented<br />
two Sundays in a row, on the Ed Sullivan Show, over 75 million Americans watched the<br />
Beatles shake their heads and sway their bodies in a ritual which was soon to be<br />
replicated by hundreds of future rock groups.<br />
On returning to England, the Beatles were rewarded by the British aristocracy they<br />
served so well . In October 1965, the four were inducted into the Order of Chivalry, and<br />
were personally awarded the accolade of Member of the British Empire by Queen<br />
Elizabeth at Buckingham palace.