Transformers - Colloquy

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10 C O L L O Q U Y / Volume 18, Issue 1, 2010
www.colloquy.com From the iPhone to the Droid to the Palm Pre, smartphones are dramatically changing the way we live—how we shop, buy, search, play and connect with the world. For loyalty marketers, these devices promise new ways to engage in two-way relationships with on-the-go consumers and exciting new options for mobile rewards, payments and commerce. But they also demand that marketers become nimble, flexible and fast in the face of an amazingly accelerated rate of technological twists and turns. Join COLLOQUY as we examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape. <strong>Transformers</strong> By Sharon M. Goldman WOULD OPTIMUS PRIME CARRY AN IPHONE? After all, what better communications device for the heroic Autobot leader in the <strong>Transformers</strong> universe of toys, comic books and movies? Shapeshifting from his guise as a purely utilitarian machine—a truck known as Roller—into a towering technological powerhouse, Optimus Prime serves as a playful but crisp metaphor of how personal communication is morphing in the new millennium. The utilitarian telephone, whether landline or wireless, has transformed itself into the almost toy-like smartphone hugely popularized by the shiny, sassy, touch-friendly, techno-wondrous iPhone. With Autobot power, the iPhone and the smartphones that have followed since its debut in June 2007 have similarly transformed the lives and imaginations of millions of 11
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Transformers - Colloquy

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