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mike davis - Libcom

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LAS VEGAS OF THE MIND 31<br />

film crew members sporting backpacks with hoses hurry to restore the<br />

mantle of white by spraying it with a foamy substance that, on-screen,<br />

will look like fresh snow.<br />

For this shot, a large-format film camera is being used so that a matte<br />

of the Chicago skyline can be added to the scene months from now in<br />

postproduction. This process shot will last no longer than four seconds<br />

of screen time, but shooting it here will save the crew the trouble of<br />

leaving its home base, Las Vegas—where most of the film takes place.<br />

The movie is Casino, a $50 million Universal Pictures production.<br />

By Christmas 1995, audiences all over the country had seen Casino,<br />

the story of organized crime’s decline in Las Vegas in the late 1970s and<br />

early 1980s, written by Nicolas Pileggi and Martin Scorsese. By the end<br />

of 1995, Las Vegas had also been featured prominently in Joe Eszterhas<br />

and Paul Verhoeven’s Showgirls and John O’Brien and Mike Figgis’s<br />

Leaving Las Vegas.<br />

Not everyone would see these films at the theater, but the advertising<br />

machine and the media blitz behind Hollywood films today made it<br />

nearly impossible not to know of them. Television spots, print ads, and<br />

cable specials make the public aware of films’ plots and show images<br />

from their climactic moments. The public has second, third, and fourth<br />

opportunities to catch films on pay-per-view, cable, or at the local video<br />

store. Images used to promote films not only rekindle memories of what<br />

the film was about but reaffirm popular notions about Las Vegas and<br />

Nevada.<br />

Not only are more films shot on location in Nevada each year, but<br />

the Silver State is specified more and more as a locale in film scenarios.<br />

A movie set in Nevada has come to have specific meaning in the mythology<br />

of film storytelling. Early in film history, footage shot in the<br />

state was used in adventure serials, westerns, and prehistoric sagas, but<br />

in the past few decades, film narratives have integrated Nevada itself<br />

into their plots, thus constructing a pop-culture conception of the state.<br />

This impression is filled with images, icons, and new stories that reflect<br />

our need to include Nevada in our shifting pop culture mythology.<br />

Today, Las Vegas is rendered in narrative film as a moral testing<br />

ground, a special world in which a movie character’s fidelity, integrity,<br />

and family are challenged by power, gambling, sex, and greed in a variable<br />

landscape of neon, desert, or science-gone-wrong. To appreciate<br />

how Las Vegas is currently depicted in film, one must first look at the<br />

state’s early filmmaking history, the creation of the State Motion Picture<br />

Division, and the reinvention of Las Vegas’s own image. These provide

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