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Stability Personified - The Emirates Culinary Guild

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new member<br />

58<br />

November 2012 Gulf Gourmet<br />

Manu Soni, Managing Director, M.R.S. Packaging Ltd. receiving the<br />

certificate from Chef Uwe Micheel, President, <strong>Emirates</strong> <strong>Culinary</strong> <strong>Guild</strong>.<br />

In 1985, Manu Soni setup a fun food concession and disposable<br />

packaging office in Jebel Ali. <strong>The</strong> Company was<br />

named M.R.S. Packaging Limited, with the M standing<br />

for Manu, the R standing for his lovely wife and inspiration<br />

Rima and the S standing for his sons. <strong>The</strong> vision<br />

was very simple: provide the highest quality products,<br />

sourced from the best suppliers and combine it with<br />

unmatched service and attention to detail.<br />

Fast forward 37 years and M.R.S. Packaging Limited has<br />

grown to become the leading provider of concession food,<br />

equipment and related disposables serving the Middle East.<br />

A testament to the vision that was inspired is the quality,<br />

variety and diversity of M.R.S. customer base. M.R.S. serves<br />

some of the most prominent companies in the region that<br />

operate a variety of venues including cinemas, amusement<br />

parks, hotels, children’s facilities, airlines, event organisers<br />

and restaurants to name but a few. M.R.S has one of the<br />

most diverse portfolios in the region catering to a variety<br />

of tastes, aesthetics and price points.<br />

<strong>The</strong> Company provides equipment, supplies and disposables<br />

for the following categories: popcorn (sweet and<br />

salty), candy floss, nachos (chips, cheese, salsa, chilli, jalapenos),<br />

slush, sno-kones, waffles, waffle cones, crepes,<br />

donuts, corn dogs, fudge puppies and caramel apples.<br />

A key differentiator that has been a focus from the very<br />

beginning is the quality and timeliness of service. Soni’s<br />

philosophy that has been ingrained in the M.R.S. DNA is<br />

that the job really begins once the sale has been completed.<br />

No customer is too small and no issue is to be<br />

dismissed without resolving it. <strong>The</strong> company provides<br />

aftermarket warranty (1 year post installation), service<br />

and support for all of the equipment that it sells. This<br />

focus on service, quality and attention to detail has<br />

resulted in a highly recurring customer base that has<br />

been with the company year-in and year-out.<br />

M.R.S. is focused on continuing to innovate its product<br />

offering to cater to the growth in the region and looks<br />

forward to the next 35+ years.

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