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China<br />
Like Capitalism, Field Period Emerging in China<br />
Things<br />
can change quickly in brand mar-<br />
keting.<br />
Take <strong>Keuka</strong> <strong>College</strong> for instance. Last year, the <strong>College</strong><br />
announced that it was the<br />
national leader in experiential,<br />
hand-on learning.<br />
No one disputes that<br />
claim, but it may not go far<br />
enough. The <strong>College</strong> may<br />
well be on its way to becoming<br />
the international leader in<br />
experiential, hands-on learning.<br />
Here’s why, and the<br />
explanation may cause Mao-<br />
Tse Tung, who led the<br />
Chinese communist government<br />
from 1949-1976, to<br />
turn over in his grave: Field<br />
Period, the centerpiece of<br />
<strong>Keuka</strong>’s commitment to experiential<br />
education, has come to China.<br />
Gary Bonvillian and Anne<br />
Marie Guthrie brought Field<br />
Period principles to China.<br />
Chinese students enrolled in <strong>Keuka</strong> <strong>College</strong>’s organizational<br />
management program are now conducting Field<br />
Periods as part of their bachelor of science degree requirements.<br />
Some 2,100 Chinese are enrolled in <strong>Keuka</strong>’s program;<br />
half of them are currently taking <strong>Keuka</strong> courses.<br />
“Field Period is a revolutionary idea in China,” said<br />
Gary Bonvillian, provost and vice president for academic<br />
affairs. “However, the Chinese are trying to adapt to how<br />
students are taught in our country.”<br />
Although China is a communist country, it is embracing<br />
new ideas such as free enterprise and individual opportunity,<br />
according to Bonvillian.<br />
And Field Period is all about individual opportunity.<br />
“The Chinese are enamored with this concept of taking<br />
what you’ve learned in the college classroom and applying it<br />
to real-life situations,” said Bonvillian, who added that the<br />
Chinese are aware of <strong>Keuka</strong>’s impressive placement record.<br />
Ninety-eight percent of <strong>Keuka</strong> graduates start their<br />
careers or go on to graduate school within 6-9 months of<br />
graduation while 54 percent report that they received job<br />
offers from previous Field Period sites.<br />
Asia<br />
“China’s economy is growing rapidly and Field Period<br />
is one way for students to become more competitive in the<br />
job market,” said Bonvillian. “Chinese businesses seem<br />
receptive to Field Period and American companies in China<br />
should also find it appealing.”<br />
Assistant Dean of Experiential Education Anne Marie<br />
Guthrie traveled to China in July to provide Chinese students<br />
with a “basic foundation of experiential learning and<br />
an overview of Field Period.”<br />
According to Bonvillian, Chinese students pursuing<br />
<strong>Keuka</strong> degrees, like those matriculating in <strong>Keuka</strong> Park, will<br />
have an edge when it comes time to enter the job market.<br />
“I talked to them about ‘intellectual capitalism,’” said<br />
Bonvillian. “The fact that they speak Chinese and English is<br />
a form of intellectual capitalism.”<br />
Nursing Next in China<br />
<strong>Keuka</strong>’s presence in China will increase later this year<br />
when the <strong>College</strong> offers its nursing program at Hebei<br />
Medical University in Shijianzhuang. The nursing program<br />
at Heibei becomes the fourth <strong>Keuka</strong> program recognized by<br />
the Ministry of Education in Beijing.<br />
“No college or university from any country ever received<br />
more than three of these recognitions,” said Bonvillian.<br />
<strong>Keuka</strong>’s organizational management programs at Tianjin<br />
University of Science and Technology, Jimei University in<br />
Xiamen, and Yunnan University in Kunming have also been<br />
recognized by the Ministry of Education. The <strong>College</strong> also<br />
offers its program at Qiqihar University, Chongqing<br />
University, and Wenzhou Normal University.<br />
—Doug Lippincott