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Winter 2005 - Keuka College

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China<br />

Like Capitalism, Field Period Emerging in China<br />

Things<br />

can change quickly in brand mar-<br />

keting.<br />

Take <strong>Keuka</strong> <strong>College</strong> for instance. Last year, the <strong>College</strong><br />

announced that it was the<br />

national leader in experiential,<br />

hand-on learning.<br />

No one disputes that<br />

claim, but it may not go far<br />

enough. The <strong>College</strong> may<br />

well be on its way to becoming<br />

the international leader in<br />

experiential, hands-on learning.<br />

Here’s why, and the<br />

explanation may cause Mao-<br />

Tse Tung, who led the<br />

Chinese communist government<br />

from 1949-1976, to<br />

turn over in his grave: Field<br />

Period, the centerpiece of<br />

<strong>Keuka</strong>’s commitment to experiential<br />

education, has come to China.<br />

Gary Bonvillian and Anne<br />

Marie Guthrie brought Field<br />

Period principles to China.<br />

Chinese students enrolled in <strong>Keuka</strong> <strong>College</strong>’s organizational<br />

management program are now conducting Field<br />

Periods as part of their bachelor of science degree requirements.<br />

Some 2,100 Chinese are enrolled in <strong>Keuka</strong>’s program;<br />

half of them are currently taking <strong>Keuka</strong> courses.<br />

“Field Period is a revolutionary idea in China,” said<br />

Gary Bonvillian, provost and vice president for academic<br />

affairs. “However, the Chinese are trying to adapt to how<br />

students are taught in our country.”<br />

Although China is a communist country, it is embracing<br />

new ideas such as free enterprise and individual opportunity,<br />

according to Bonvillian.<br />

And Field Period is all about individual opportunity.<br />

“The Chinese are enamored with this concept of taking<br />

what you’ve learned in the college classroom and applying it<br />

to real-life situations,” said Bonvillian, who added that the<br />

Chinese are aware of <strong>Keuka</strong>’s impressive placement record.<br />

Ninety-eight percent of <strong>Keuka</strong> graduates start their<br />

careers or go on to graduate school within 6-9 months of<br />

graduation while 54 percent report that they received job<br />

offers from previous Field Period sites.<br />

Asia<br />

“China’s economy is growing rapidly and Field Period<br />

is one way for students to become more competitive in the<br />

job market,” said Bonvillian. “Chinese businesses seem<br />

receptive to Field Period and American companies in China<br />

should also find it appealing.”<br />

Assistant Dean of Experiential Education Anne Marie<br />

Guthrie traveled to China in July to provide Chinese students<br />

with a “basic foundation of experiential learning and<br />

an overview of Field Period.”<br />

According to Bonvillian, Chinese students pursuing<br />

<strong>Keuka</strong> degrees, like those matriculating in <strong>Keuka</strong> Park, will<br />

have an edge when it comes time to enter the job market.<br />

“I talked to them about ‘intellectual capitalism,’” said<br />

Bonvillian. “The fact that they speak Chinese and English is<br />

a form of intellectual capitalism.”<br />

Nursing Next in China<br />

<strong>Keuka</strong>’s presence in China will increase later this year<br />

when the <strong>College</strong> offers its nursing program at Hebei<br />

Medical University in Shijianzhuang. The nursing program<br />

at Heibei becomes the fourth <strong>Keuka</strong> program recognized by<br />

the Ministry of Education in Beijing.<br />

“No college or university from any country ever received<br />

more than three of these recognitions,” said Bonvillian.<br />

<strong>Keuka</strong>’s organizational management programs at Tianjin<br />

University of Science and Technology, Jimei University in<br />

Xiamen, and Yunnan University in Kunming have also been<br />

recognized by the Ministry of Education. The <strong>College</strong> also<br />

offers its program at Qiqihar University, Chongqing<br />

University, and Wenzhou Normal University.<br />

—Doug Lippincott

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