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Untitled - Teknik Kelautan / ITB

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Building a Sustainable Local Community Preparedness Towards<br />

Tsunami<br />

Karima Nurrahmi Yulia 1 , Lydia Maria Kusnadi 2<br />

Dr. Naomi Haswanto, M.Sn, Alvanof Spalanzani, S.T, M.M , &<br />

Dra. IfaSafiraMustikadara, M.Si<br />

1 Kartika II no 100 G KPAD Gegerkalong<br />

2 Kayu Agung I c/ 67 Bandung<br />

Email: knurrahmi@gmail.com<br />

lydia_mk@yahoo.com<br />

Abstract.Indonesia is located between three active tectonic plates which makes us<br />

prone to natural disaster occurrence such as Tsunami. According to National Institute<br />

of Sciences, Indonesia has been stroked by tsunami for thirty times. The biggest one<br />

is Tsunami Aceh on 26th December 2004 with around 70.000<br />

casualties(http://www.bbc.co.uk, downloaded 0/27/2012 12.08 pm). Indonesia is the<br />

biggest archipelago country, has 95.181 kilometer long coastline, the second highest<br />

in the world (http://indomaritimeinstitute.org, downloaded 9/24/2012 12.40 pm).<br />

Therefore, it’s a must for us-especially the coastal community -to have a good<br />

preparedness strategy toward tsunami. Sadly, coastal community’s knowledge about<br />

tsunami mitigation is still inadequate. Due to their special characteristic, preference<br />

and behavior, certain communication strategy is needed to deliver the complex<br />

mitigation issues so as to beeasily accepted and memorable; social campaign is<br />

believed to be the best answer for this situation. This campaign utilizing<br />

interdisciplinary study, combining mass communication and informational graphic<br />

design. Emphasizing on vernacular (folksy) communication, applied verbally and<br />

visually on the rightmedias.As the result, this campaign is expected to transform the<br />

coastal community’s behavior by degrees to built a good community response<br />

towards tsunami.<br />

Keywords: coastal, informational design, mitigation, preparedness, social campaign,<br />

tsunami, vernacular.<br />

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