Untitled - Teknik Kelautan / ITB
Untitled - Teknik Kelautan / ITB
Untitled - Teknik Kelautan / ITB
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Building a Sustainable Local Community Preparedness Towards<br />
Tsunami<br />
Karima Nurrahmi Yulia 1 , Lydia Maria Kusnadi 2<br />
Dr. Naomi Haswanto, M.Sn, Alvanof Spalanzani, S.T, M.M , &<br />
Dra. IfaSafiraMustikadara, M.Si<br />
1 Kartika II no 100 G KPAD Gegerkalong<br />
2 Kayu Agung I c/ 67 Bandung<br />
Email: knurrahmi@gmail.com<br />
lydia_mk@yahoo.com<br />
Abstract.Indonesia is located between three active tectonic plates which makes us<br />
prone to natural disaster occurrence such as Tsunami. According to National Institute<br />
of Sciences, Indonesia has been stroked by tsunami for thirty times. The biggest one<br />
is Tsunami Aceh on 26th December 2004 with around 70.000<br />
casualties(http://www.bbc.co.uk, downloaded 0/27/2012 12.08 pm). Indonesia is the<br />
biggest archipelago country, has 95.181 kilometer long coastline, the second highest<br />
in the world (http://indomaritimeinstitute.org, downloaded 9/24/2012 12.40 pm).<br />
Therefore, it’s a must for us-especially the coastal community -to have a good<br />
preparedness strategy toward tsunami. Sadly, coastal community’s knowledge about<br />
tsunami mitigation is still inadequate. Due to their special characteristic, preference<br />
and behavior, certain communication strategy is needed to deliver the complex<br />
mitigation issues so as to beeasily accepted and memorable; social campaign is<br />
believed to be the best answer for this situation. This campaign utilizing<br />
interdisciplinary study, combining mass communication and informational graphic<br />
design. Emphasizing on vernacular (folksy) communication, applied verbally and<br />
visually on the rightmedias.As the result, this campaign is expected to transform the<br />
coastal community’s behavior by degrees to built a good community response<br />
towards tsunami.<br />
Keywords: coastal, informational design, mitigation, preparedness, social campaign,<br />
tsunami, vernacular.<br />
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