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SOFITEL CASABLANCA TOUR BLANCHE
AN ODE TO CASABLANCA THE CONTEMPORARY
Sofitel Luxury Hotels annonces the opening of its first adress in Casablanca, the Sofitel
Casablanca Tour Blanche, in the centre of the business district, in the shade of the
magnificent Hassan II Mosque.
According to the brand new positionning, the Sofitel Casablanca Tour Blanche is a perfect
illustration of its strategy to expand in major cities worldwide.
« Sofitel Luxury Hotels has the finest collection of luxury hotels in Morocco with now 8
exceptional adresses in the most beautiful destinations of the Kingdom. Sofitel Casablanca
Tour Blanche enjoys a strategic position and its charismatic architecture already set the hotel
as an iconic address this vibrant business city » said Robert Gaymer-Jones Sofitel
Worldwide CEO.
Fascinated by the huge variety of architectural styles it contains, the Belgian architect Patrick
Génard was keen to produce a worthy tribute to the White City. Decorated with stylised zellij,
the hotel’s distinctive glass facades surround an establishment which is both transparent yet
protective, fluid and intimate, warm and luxurious, whose interior decor was carefully planned
by Marc Hertrich and Nicolas Adnet. Displaying a high degree of ingenuity, they
successfully combined pure styling and Moorish ornamentation.
The Sofitel Casablanca Tour Blanche suggests three culinary experiences. The restaurant
l’« Arabesque » is based on the wish to combine the sheer generosity of Moroccan flavours
with the skill of French cuisine. L’ « Atelier d’Orient » is a table d’hôtes, like an invitation to
discover the most authentic and refined Moroccan traditions. The Bar « Casart » is a night &
day lounge dedicated to art, in which the paintings and sculpture blend in perfectly with the
decor, including the huge fresco of René Caussanel’s piece “Jaune Soleil”.
The penthouse helps the Sofitel Casablanca Tour Blanche blend into Casablanca’s night-time
landscape. Located on the roof of the Tour Blanche, the Penthouse is a prestigious villa with
private, protected access, just like the apartments on the rooftops of New York’s skyscrapers.
A 120m2 teak terrace, a huge outdoor Jacuzzi, a private dining room, an enormous carved
wooden table near the fireplace, a butler and private chef are all guarantees of great evenings
admiring the incredible view. The Penthouse is the very essence of the legendary casaoui
nocturnal lifestyle.
COMMUNIQUE DE PRESSE

A trendy spa club, the So SPA, offers outstanding experiences combining all the refinement
of French cosmetics with state-of-the-art beauty treatment techniques from Morocco and
elsewhere in the world. This 600m2 facility devoted to well-being spans two floors in the very
heart of the city dedicated to health and beauty. The SoFit proposes cardio training, weight
training and coaching, in the form of “low impact” sessions. Two qualified coaches provide
tailored sessions, particularly in the pool including: aqua-weight training, counter-current
swimming or aqua-relaxation, in addition to an introduction to healthy eating.
Galerie 01 combines Art and Business for a touch of added flair. Working with the town’s two
best galleries, Galerie 01 features artists from Casablanca who can give your meetings,
coffee breaks or events a very special atmosphere. Galerie 01 includes an open, semi-
circular Ball Room of 500 m2 and three cosy private rooms which can welcome up to 20
people.
World class hotels and French elegance
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Sofitel is the only French luxury hotel brand with a presence on 5 continents, with 120
addresses in almost 40 countries (more than 30,000 rooms). Sofitel offers contemporary
hotels and resorts adapted to the needs of the various clients of today’s luxury hotel sector
who are looking for beauty, quality and excellence. Whether situated in the heart of a major
city like Paris, London, New York or Beijing, or nestled away in a country landscape in
Morocco, Egypt, Fiji or Thailand, each Sofitel offers a genuine experience of the French “art
de vivre”.
Discover Sofitel at www.sofitel.com
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Director of Communication Director of Communication
Sofitel Worldwide Sofitel Europe, Middle-East and Africa
Charlotte Thouvard Régine Le Brun
charlotte.thouvard@sofitel.com regine.lebrun@sofitel.com
Press Agency
La Boutique RP
Sandrine Staub & Clarisse Dupuis
+33 1 42 61 80 59 – contact@laboutiquerp.com