2nd Semester Delorean Report - SuricataFX

Speed
FIVETRIBES
Surprisingly, when asking people about their opinions of electric cars, the results were very positive.
We were expecting people to have a more negative response. The primary concern people have with
electric cars according to our results is the cost of buying them. In fact from our results we can see
that people are quite well educated when it comes to electric cars, although people seem to be
unaware of the initial cost of purchasing an electric car compared to a regular car. Almost all the
females that took the questionnaire said they would not be interested in an electric sports car.
Slow Fast
We finally asked if people would be happy purchasing a car online. The results showed that 40% of the
people we asked would be happy with buying a car via a website, however, it was also noted that
most people would prefer to of seen a car and given it a test drive before spending money on one.
Conclusion from Questionnaire results
Would you buy a car online?
From going over our results we can see that our primary target audience will be males. We can see
that very little education will be needed in regards to teaching the advantages of electric cars. We can
also see that we will need to provide a dealership in Denmark so that customers can test drive the car.
Assumptions
Acceleration
Slow Fast
Range
Short Far
Since our product is a sports car, it should probably be taken into account that this is a luxury item, as
such, it will need to be aimed at people with a reasonable disposable income. This will most likely
mean we will have to aim at older males in successful careers, or younger males from wealthy
backgrounds.
It is worth noting that due to the exclusive nature of our small target audiences, it is difficult to obtain
accurate information regarding their incomes and purchasing habits. We did approach both Delorean,
Price
Cheap Expensive
10