2nd Semester Delorean Report - SuricataFX

FIVETRIBES
as well as some exclusive sports car dealerships, however, none of them were willing to divulge
information regarding their target audiences.
The customer (segmentation)
From looking at our research we determined that we have 3 specific user groups, those been:-
Young males in their mid-20’s from wealthy backgrounds
Middle aged males with successful careers
Classic Car Collectors
The target audience is actually very small and as such we will be operating using a one to one focused
marketing strategy.
User Profiles
Mikkel Christensen
45-year-old Mikkel Christensen is a single man living in the posh area of
Denmark. He has a big house, with a huge garden overlooking the beach. He
drives a BMW M5 every day for work. He also has a Lotus Elise, which he uses
for racing and an Aston Martin DB9 convertible for summertime. Mikkel has an
MBA and runs his own company. He has an annual income of approximately
DKK 1,000,000-5,000,000 (after tax).
When not busy, he spends his time finding artworks to add in his collection. He
is also into scuba diving, paragliding, car racing and photography. He also
makes it a point to spend time in his fitness room once a day. He spends his weekends late, hanging
out with his friends. Wall Street (the 1st movie) and Pulp Fiction are his favourite films and for sports,
he is into Football, Tour De France and F1
Internet usage
He spends maximum 2 hours online, mostly to contact his business partners. He also has a Facebook
and LinkedIn profile.
Car preference
When buying a car, Mikkel considers the design as the most important feature. The next 4 features in
line for him are the speed, acceleration, the resale value and the price of the car.
Marcus Berthelsen
Marcus Berthelsen is a single guy who lives in Copenhagen. He has an annual
income of around DKK 200,000. Football and kayaking are some of the sports
that he is fond of.
His weekday usually starts with coffee while checking his emails. He rides a
bicycle to work. After work he goes straight to the gym for an hour and goes
home to make his dinner. He enjoys spending the weekend working on car
projects and watching movies, Truman Show and Dracula are his favourite.
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