May Starbucks Be Your Next Bank? - PRO INNO Europe

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From commodity to specialty item $0.79 $4.29 Peder 06.06.2012 Inge Furseth for EPISIS June 12 5th 2012. Final version
Anatomy of an innovation intent: <strong>Starbucks</strong> • Strategists would say: Leverage a distinctive brand plus coffee buying production and marketing systems to achieve premium pricing and global dominance… • Instead, their innovation intent says: Sell back to a busy customer the twenty minutes each day she will look forward to most… Peder 06.06.2012 Inge Furseth for EPISIS June 13 5th 2012. Final version
Page 1 and 2: May Starbucks be your next bank? Un
Page 3 and 4: Two megatrends • Technology / dig
Page 5 and 6: Pace of Innovation Accelerating Sou
Page 7 and 8: 06.06.2012 7 Peder Inge Furseth for
Page 9 and 10: Blockbuster vs streaming of fim and
Page 11: However, the majority of value is c
Page 15 and 16: A clearly defined innovation intent
Page 17 and 18: Change Management is Crucial to Inn
Page 19 and 20: A question of innovation “When a
Page 21 and 22: Definitions of innovation -Definiti
Page 23 and 24: Service Innovation Triangle The cha
Page 25: •Thank you! • Oxford 11-12 Octo

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