BATHROOM ACCESSORIES FALL 2012 - Maukner

P02
INSPIRED
BY THE
HANDS OF
TIME AND
THE
FORCES OF
NATURE
SINCE THE BEGINNING OF CIVILIZATION, MINIMALISM HAS BEEN
THE NORM IN MANY CULTURES ALL OVER THE GLOBE. PEOPLE
HAVE STRIVED VOLUNTARILY FOR MATERIAL POVERTY IN THE
QUEST FOR INNER LUXURY. AVOIDING THE IRRELEVANT MEANS
EMPHASISING THE IMPORTANT. THUS, REDUCTION AND
PERFECTION HAVE BEEN THE MAIN GOALS FOR BOTH
CRAFTSMEN AND INVENTORS.
ALL TOO OFTEN PEOPLE THINK OF ARCHITECTURE AND DESIGN
IN TERMS OF ADDED SPECTACULARNESS. BUT IT IS OFTEN THE
PLAIN OR THE REDUCED THAT IS MOST STRIKING.
WE BALANCE THE VISUAL, THE TACTILE AND THE SENSUAL TO
CREATE AN UNUSUAL BUT HARMONIOUS EXPERIENCE. WE
BRIDGE THE MASCULINE AND THE FEMININE WITH AN
OBSESSIVE ATTENTION TO DETAIL AND WE AIM AT CREATING
FUNCTIONAL OBJECTS THAT NOT ONLY MEET YOUR NEEDS,
BUT ALSO PROVIDE JOY. WE CALL IT SOFT MINIMALISM.
THE SIMPLE SHAPES FOR THE NEW NORM BATH PRODUCTS ARE
INSPIRED BY PERFECTLY ROUNDED STONES SHAPED BY THE
FORCES OF NATURE AND CUT BY MAN.
P03