ODEON & UCI Cinemas Group Annual Review 2011
ODEON & UCI Cinemas Group Annual Review 2011
ODEON & UCI Cinemas Group Annual Review 2011
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<strong>ODEON</strong> & <strong>UCI</strong> <strong>Cinemas</strong> <strong>Annual</strong> <strong>Review</strong> <strong>2011</strong><br />
18<br />
Brand new auditorium at <strong>UCI</strong> Cagliari Self-serve ticket collection point Retail counters at <strong>UCI</strong> Cagliari<br />
The exterior of the new 8-screen <strong>UCI</strong> cinema in Cagliari<br />
% of Local Content in Top 20 Film Attendance *<br />
41%<br />
2007<br />
35%<br />
2008<br />
28%<br />
2009<br />
41%<br />
51%<br />
2010 <strong>2011</strong><br />
Italy<br />
The group operates cinemas under the <strong>UCI</strong> <strong>Cinemas</strong> brand in Italy.<br />
Total attendance for the Italian market in <strong>2011</strong> was 112m, down<br />
8% on 2010, due to an unusually stong previous year (with the full<br />
run of ‘Avatar’) . Local content continues to play an important role<br />
in the market with 51% of total Top 20 attendance being for local<br />
films.<br />
Key highlights for <strong>2011</strong><br />
www.ucicinemas.it<br />
n Acquisition of 11 sites from UGC and Giometti adding 117<br />
screens to the estate<br />
n Opened a new 8-screen site in Cagliari<br />
n 3D digital screen numbers increased to 232 (54% of the<br />
total estate)<br />
n Launch of proprietary Big Screen & Big Sound iSens format at<br />
Genoa and IMAX screen at Pioltello (Milan)<br />
n Active loyalty cards increased to 206k members (up 44% on<br />
2010) and the total database increased to 487k (up 36% on<br />
2010). The large increases are due to the success of the loyalty<br />
card programme and the introduction of the scheme to new<br />
and acquired sites. 13% of all tickets sold were purchased by<br />
loyalty card holders.<br />
n In terms of retail we refurbished 4 existing cinemas with new<br />
retail areas, new menu boards and larger pick ‘n’ mix areas. We<br />
introduced our pizza and sandwich offer called Pane & Sapori<br />
to two additional cinemas. We completely refurbished the 11<br />
acquired sites adding new retail stands, Pane & Sapori, menu<br />
boards, impulse counters, additional products and introduced<br />
our best practice procedures for our new employees.<br />
n We added VIP seating to an additional four locations: Bicocca<br />
and Pioltello (Milan), Fiumara (Genoa) and Casoria (Naples).<br />
2012 outlook<br />
The film slate for 2012 looks good and the expectations for the<br />
second half of the year are stronger. Additional investment is also<br />
planned for retail facilities and premium seats. We will continue<br />
expanding the installation of big format iSens in 4 additional sites.<br />
The full digitisation of the Italian estate has now been completed<br />
in 2012, positioning <strong>UCI</strong> to benefit from the success of 3D titles<br />
and alternative content options.<br />
* Management estimates
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