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PALDISKI - Eesti Kunstiakadeemia / Estonian Academy of Arts

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4 SCENARIOS FOR<br />

<strong>PALDISKI</strong><br />

CREATING STORIES<br />

ABOUT THE FUTURE


PROJECT BY THE URBAN STUDIES DEPARTMENT<br />

ESTONIAN ACADEMY OF ARTS<br />

STUDENTS: MARIS KURME, NAIRA CHILINGARIAN, REGINA VILJASAAR<br />

TUTORS: PROF. PANU LUHTOVUORI, LILIA DEL RIO, KALLE KOMISSAROV<br />

FERUARY - MAY 2007<br />

4 SCENARIOS FOR<br />

<strong>PALDISKI</strong><br />

CREATING STORIES<br />

ABOUT THE FUTURE


CONTENTS<br />

CONTENTS<br />

SCENARIO PLANNING<br />

<strong>PALDISKI</strong><br />

OVERVIEW<br />

WHAT CONCERNS US<br />

<strong>PALDISKI</strong> IN THE MINDS OF ESTONIANS<br />

OUR WORK<br />

CHILDREN - THE FUTURE OF <strong>PALDISKI</strong><br />

<strong>PALDISKI</strong> - A CITY OF FLOWS<br />

MAIN QUESTIONS<br />

UNCERTAINTIES - THE AXIS<br />

CHILDRENS' DRAWINGS<br />

PHOTOS<br />

4 SCENARIOS<br />

CONCLUSIONS<br />

REFERENCES, INTERESTING LINKS<br />

APPENDIX 1 - INTERVIEWS WITH LOCAL ACTORS<br />

APPENDIX 2 - DEMOGRAPHICAL STATISTICS<br />

1<br />

2<br />

3<br />

3<br />

4<br />

4<br />

5<br />

5<br />

5<br />

6<br />

6<br />

8<br />

9<br />

10<br />

15<br />

16<br />

17<br />

19<br />

1


SCENARIO PLANNING<br />

“The senior managers <strong>of</strong> large corporations […] increasingly have to choose the right thing<br />

to do: set a course, steer through the strategic issues that cloud their companies’ horizons”<br />

(Wilkinson).<br />

Developed during the 1990’s as a response to the large number <strong>of</strong> uncertainties in the future<br />

<strong>of</strong> companies, cities and world issues, scenario planning is an efficient tool to understand<br />

the elements that play a key role in decisions taken now, and invariably affect the future.<br />

It is a strategic form <strong>of</strong> planning that aims at discovering the hidden potentials <strong>of</strong> today<br />

and explore them as possibilities and realiti es in the future.<br />

Scenario thinking is best when uncertainty is high, since it aims at recognising trends and<br />

predicting visions <strong>of</strong> reality, based on those critical uncertainties that will in the future play a<br />

key role: “Scenario planning begins by identifying the focal issue or decision. There are an infinite<br />

number <strong>of</strong> stories that we could tell about the future; our purpose is to tell those<br />

that matter, that lead to better decisions” (Wilkinson).<br />

The power <strong>of</strong> scenario planning and strategic thinking lies in its intuitive approach: “This is not<br />

a linear, mechanistic, number driven process, but more <strong>of</strong> a dance and sufficiently intuitive.<br />

Such storytelling allows people to find the most pleasing scenario. Then they can start figuring<br />

out how to make it happen” (Garreau)<br />

“Henry Mintzberg, pr<strong>of</strong>essor <strong>of</strong> management at McGill University, argues that strategy can<br />

only be understood in retrospect, when we are able to analyze and see patterns in what has<br />

actually happened. Most managers do not find this view appealing. They believe there is a<br />

consistent pattern connecting the quality <strong>of</strong> their thinking with their resulting success and failure:<br />

good thinking should improve the chances <strong>of</strong> success - it is highly unsatisfactory to make<br />

big strategic decisions by rolling dice” (Van der Heijden)<br />

The following scenarios are all considered to be equally valuable. There is no one best<br />

or worst scenario, but the real future is an integration <strong>of</strong> the best qualities and practices<br />

<strong>of</strong> all the scenarios. Fleshing out the scenarios brings us to a vision <strong>of</strong> the city <strong>of</strong><br />

Paldiski as it may be played out in today’s decisions.<br />

2


<strong>PALDISKI</strong><br />

OVERVIEW<br />

Paldiski is a small city <strong>of</strong> roughly 4000 inhabitants, situated in the North-Western part <strong>of</strong> Estonia. It<br />

occupies the whole Pakri peninsula and also two islands <strong>of</strong> Big Pakri and Small Pakri. In itself it is<br />

not a very old, Peter the Great founded it in 1718 on the site <strong>of</strong> a small fishing village. Peter’s wish,<br />

however, was to create a sea fortress and the location was good - the bay is very deep and the<br />

sea never freezes in this port, unlike in other <strong>Estonian</strong> harbours. Its name became from Russian<br />

– Baltiiski meant Baltic in Russian language; later it developed to more <strong>Estonian</strong> Paldiski.<br />

In 1939 it became a center for Russian army in Estonia and ever since that time it has had quite a<br />

negative reputation among <strong>Estonian</strong>s and till now the first allusions are gloomy - pollution, Russian<br />

occupation, Russian inhabitants and secrecy that has surrounded it for years. The place could also<br />

look a little bit more reassuring. By now the biggest monument to Russian power has been torn<br />

down – the colossal building <strong>of</strong> Pentagon. Also the army caserns and other military objects are in<br />

an critical state by now, so one might expect them to follow the same fate sooner or later. Most<br />

<strong>of</strong> the sea is closed in by the two ports – North Harbour, which is privately owned, and the South<br />

Harbour that is managed by the Port <strong>of</strong> Tallinn company. These two are the main exonomic activity<br />

supports <strong>of</strong> the Paldiski town, but unfortunately they have also separated the sea and the beach<br />

from the town itself.<br />

3


WHAT CONCERNS US<br />

Around 70% <strong>of</strong> the city’s inhabitants are still Russians and Russian school is somewhat bigger<br />

there than its <strong>Estonian</strong> equivalent. Speaking <strong>of</strong> which – Paldiski is completely dualistic city. They<br />

have two <strong>of</strong> everything there – one for <strong>Estonian</strong>s and one for Russians. Yet the city council chairman,<br />

the police and other administrative people confirm there is no crunch between two nationalities<br />

there. Schoolchildren seem to think the opposite.<br />

Paldiski itself wishes strongly to step up against the negative image it still tends to have in the eyes<br />

<strong>of</strong> outsiders. They are promoting the slogan „The city <strong>of</strong> green energy“ in contrast to the image <strong>of</strong><br />

secrecy, pollution and ugliness, that is still unfortunately prevalent. Indeed, they have magnificent<br />

nature and in the tip <strong>of</strong> the peninsula there is a windmill park they’re planning to expand as well as<br />

a beautiful cliff. Sadly even if people know about it now, they just pass through Paldiski very fast to<br />

see the cliff and then get back, not to stay in Paldiski. About 800 people, which is most <strong>of</strong> the working-age<br />

locals,, commute every day to Tallinn, so most <strong>of</strong> the time this town IS pretty miserable<br />

and backwards. And THIS was exactly why it appeared in our area <strong>of</strong> interest.<br />

<strong>PALDISKI</strong> IN THE MINDS OF ESTONIANS<br />

In our discussions was <strong>of</strong>ten revealed the fact that for many <strong>Estonian</strong>s, the image <strong>of</strong> Paldiski<br />

nowadays is still covered by a dark cloud <strong>of</strong> memories from the Soviet period as a closed, mainly<br />

Russian, town. This backward thinking poses a great disadvantage in planning a bright future for<br />

Paldiski, yet it is presented here also as an opportunity.<br />

It is a matter <strong>of</strong> 2 or 3 generations when memories <strong>of</strong> the Soviet period will not be present in<br />

people’s minds any more. For the coming generations’ sake, it is important to keep monuments<br />

and heritage sites in order to explain history vividly. In our strategic thinking, keeping and restoring<br />

Soviet heritage sites are key for a prosperous development <strong>of</strong> Paldiski by a conscious regeneration<br />

through contemporary uses.<br />

Cities and regions are more than ever being developed through strategic thinking. In the fastchanging<br />

world, cities cannot keep satisfying only their primary, immediate needs. Cities are being<br />

replaced by regions and isolation by networking. Competitiveness in a regional and global scale<br />

are important if a city wants to keep their boat afloat in the sea <strong>of</strong> the contemporary world.<br />

4


OUR WORK<br />

<strong>Estonian</strong> <strong>Academy</strong> <strong>of</strong> <strong>Arts</strong> students from the Urban Studies faculty started working on Paldiski in<br />

January 2007. The research and works included both – fieldwork and brainkwork in the classroom.<br />

We started by gathering as much information as possible, also while going there and making<br />

interviews with the local authorities and people. We organised a questionnaire in both schools <strong>of</strong><br />

Paldiski to find out how the local kids <strong>of</strong> different ages see their home town and in the end we were<br />

trying to take all the findings into account and suggest four different ways or options that Paldiski<br />

could become.<br />

CHILDREN - THE FUTURE OF <strong>PALDISKI</strong><br />

Fieldwork for the project consisted in finding out how Paldiski is portrayed in the minds <strong>of</strong> its<br />

children. We organised a questionnaire among the schoolchildren <strong>of</strong> different ages: 3rd, 4th, 10th,<br />

11th and 12th grade students, so approximately ages 10-12 and 16-18. We were asking their<br />

opinion on Paldiski and also what they think might be its future and what qualities the city has in<br />

their minds. An interesting thing that came out was that their ideas differed greatly from the ones<br />

expressed by for example Jaan Mölder. In their opinion the biggest plus that the city has is the nature<br />

– they adore the cliffs, the sea, the beach, the lighthouse, the windmills… And dislike strongly<br />

the Alexela petrol terminal, noisy and ugly city center and industrial outlooks. It was very very rare<br />

if someone didn’t mention the lack <strong>of</strong> entertainment in Paldiski – whereas most <strong>of</strong> the high school<br />

students asked for a cafeteria or a restaurant, the younger children had more fantasy and in their<br />

opinion there could be a zoo, a castle and a cinema over there. The children also seem to feel the<br />

conflict between two nationalities more, because both <strong>of</strong> them find the school <strong>of</strong> the others annoying<br />

and disliked it and several <strong>Estonian</strong>s mentioned that the reason they would like to move away<br />

from Paldiski is the ethnic situation. Other than that, most <strong>of</strong> the students were certain they will<br />

move away from Paldiski; the tendency was lower among younger students. Of the high school<br />

students only 2 mentioned that they are planning to come back after finishing their studies; the others<br />

would just visit friends from time to time.<br />

<strong>PALDISKI</strong> - A CITY OF FLOWS<br />

From everything said above, we started narrowing down the biggest flows and actors that are at<br />

work in Paldiski. The generalisations that could be made are quite interesting. Namely Paldiski is<br />

active in quite several fields: big ports, beautiful nature, contemporary army study center, windmill<br />

park that, if enlarged, could produce a remarkable percentage <strong>of</strong> Estonia’s need <strong>of</strong> energy… BUT<br />

all <strong>of</strong> it goes through and over and around Paldiski. Paldiski doesn’t actually benefit from any <strong>of</strong><br />

5


it, at least not as much as it could. The energy goes through, Paldiski doesn’t use it. The nature<br />

attracts people from other parts <strong>of</strong> Estonia too, but nobody stays to look around Paldiski before or<br />

after going to the cliffs. The cargo moves, but no people.<br />

In addition to that, the inhabitants <strong>of</strong> Paldiski have been quite passive in ameliorating their own<br />

surroundings. Part <strong>of</strong> it is definitely caused by the social structure <strong>of</strong> Paldiski – there are many old<br />

Russian widows <strong>of</strong> military <strong>of</strong>ficers living there and definitely their health and economic situation<br />

might not be the best. There is also a surprising number <strong>of</strong> children living in Paldiski, but their parents,<br />

however, mainly all work in Tallinn, so they spend most <strong>of</strong> their time and energy on commuting<br />

and bringing home money.<br />

MAIN QUESTIONS<br />

The previous generalization we again tried to put in more concise form and therefore we reached<br />

to the conclusion that there are three main things that should be viewed in an attempt t omake<br />

Paldiski a more vivid and lively place. These are:<br />

- How to mobilise the people: how to make them participate more and get them to help to make<br />

Paldiski a better place for themselves.<br />

- How to capture the flows: how to make the town benefit more from everything it is dealing with<br />

and everything that has been going over Paldiski until now.<br />

- What could be the attraction <strong>of</strong> paldiski: Expanding to the maximum the “green energy city”<br />

motto <strong>of</strong> Paldiski, and add other values and ideas that lead to a real identity and a strong image <strong>of</strong><br />

Paldiski.<br />

UNCERTAINTIES<br />

While projecting different futures for the city <strong>of</strong> Paldiski, we have recognised certain factors which<br />

play an important role in the future <strong>of</strong> Paldiski. While the city develops itself as a potential area for<br />

new dwellers and new business, it is still bound to Tallinn, both by economical reasons as well as<br />

by geographical situation. This poses a great oportunity for exploring itself as a leading zone within<br />

the reach <strong>of</strong> the big metropolis. Another certain quality <strong>of</strong> Paldiski is its natural environment, and<br />

it should be kept as a priority when developing a strategic growth <strong>of</strong> the city, since it plays a major<br />

role on its quality as a city.<br />

Yet there are many more questions that remain open in the future <strong>of</strong> the region. Some <strong>of</strong> these<br />

depend greately on the city’s decisions made now, while others depend upon greater political conflicts,<br />

such as the relationship between Estonia and Russia. Paldiski’s future as well as many<br />

6


4 SCENARIOS:<br />

NO CHANGE,<br />

MONO-USE<br />

COMPANY TOWN,<br />

VILLAGE<br />

“ICON”, ONE<br />

BIG IDEA<br />

IT CAMPUS PORT CITY<br />

SLOW CITY<br />

GRASSROOTS DEVELOPMENT, <br />

MULTICULTURALITY,<br />

MANY SMALL IDEAS<br />

MORE PEOPLE<br />

CREATIVE<br />

LANDSCAPE<br />

MORE URBAN<br />

MORE EVERYTHING<br />

10


REFERENCES<br />

Garreau, Joel, 1994, “The Global Business Network”, in Wired 2.11, 1994, p 98<br />

Kees van der Heijden, 1997, “Scenarios, Strategy, and the Strategy Process”,<br />

in Presearch: provoking strategic conversation. Vol. 1, Nr. 1. Published by the Global Business<br />

Network. Available in pdf format through www.gbn.com<br />

Global Business Network, “About Scenarios”.<br />

http://www.gbn.com/AboutScenariosDisplayServlet.srv<br />

Lawrence Wilkinson, 1995, “How to Build Scenarios”, in Wired Scenarios Special Issue, October<br />

1995, Wired 3.11, p 74<br />

INTERESTING LINKS<br />

http://www.slowmovement.com (Slow city movement)<br />

http://en.wikipedia.org/wiki/Cittaslow (Slow city movement)<br />

16


APPENDIX 1: INTERVIES WITH LOCAL ACTORS<br />

MARCH 3, 2007, <strong>PALDISKI</strong><br />

THE CITY COUNCIL CHAIRMAN JAAN MÖLDER<br />

A long-time Paldiski City Council Chairman Jaan Mölder gave us a long interview where he<br />

explained his vision <strong>of</strong> the future <strong>of</strong> Paldiski. In his view Paldiski will not connect its future with<br />

tourism and instead the main attention will be turned towards developing the ports and technopark:<br />

a center <strong>of</strong> <strong>of</strong>fices, firms and companies that would also bring an expected number <strong>of</strong> 3000 new<br />

workers to the town. The first thing that’s in plan to build is a new school and a waste water treatment<br />

center. Entertainment is less important and probably not too lucrative in a city <strong>of</strong> such size.<br />

An interesting idea he suggested was about the airport <strong>of</strong> Paldiski, which is quite big and if necessary<br />

works were finished, it could help to take the load <strong>of</strong>f the international airport <strong>of</strong> Tallinn for<br />

example. After all, Paldiski is just 52km away from the capital!<br />

The city <strong>of</strong>ficials see their town to grow in the nearest future – they expect to bring new workers for<br />

technopark from Ida-Virumaa. Also they expect a growth <strong>of</strong> villa area in the Eastern part <strong>of</strong> Paldiski.<br />

This would be ideally the place where Tallinners buy their houses as it’s still in the commuting<br />

range <strong>of</strong> 50km, but it’s on seashore and in a quiet place… In longer-term view the dream seems to<br />

be also to move the city <strong>of</strong> Paldisky to the Eastern part <strong>of</strong> the peninsula.<br />

17


THE CHIEF OF POLICE<br />

From the local chief <strong>of</strong> police we heard a confirmation to Jaan Mölder’s claim that Paldiski is a safe<br />

city and that main problem is the usual bunch <strong>of</strong> vodka-loving people who the <strong>of</strong>ficer has to bring<br />

to sleep to the station occasionally. Other than that he confirmed it’s calm and though he’s not<br />

living in Paldiski himself, he wouldn’t mind moving there. WHICH is in itself an example <strong>of</strong> the fact<br />

that Paldiski simply lacks the services and attractiveness to hold its locals in there.<br />

PORT AUTHORITIES<br />

The people working in the South Port shed a lot <strong>of</strong> light in how much exactly the port does. This is<br />

one <strong>of</strong> the most important activities in the town, but the work is controlled from Tallinn, as the port<br />

is owned by the Port <strong>of</strong> Tallinn. Mainly it deals with cargo shipping and though there used to be<br />

passenger ships to Sweden for example (Paldiski-Kapellskär), then these are closed by now. The<br />

only passengers that use it are mostly the drivers <strong>of</strong> cargo vehicles and besides them the cargo<br />

ships can take about 6-8 passengers. However, as cargo and transportation is important in Paldiski,<br />

then an idea <strong>of</strong> opening a railway connection with China (through Russia) is thought about<br />

and planned, which would open another lucrative transportation channel to Paldiski. It should be<br />

mentioned though, especially in today’s political climate, that it depends quite much on Russia’s<br />

behaviour and the interest in their side, for most <strong>of</strong> the ties that Paldiski has in that matter are with<br />

our huge Eastern neighbour.<br />

18


APPENDIX 2: DEMOGRAPHY<br />

In January 2007:<br />

4190 people, men 1851, women 2339<br />

Rate <strong>of</strong> dpenedents: 44,8 % <strong>of</strong> the population (average <strong>of</strong> Estonia: 46,6 %)<br />

Inhabitants per square kilometer: 69.6 (average <strong>of</strong> Estonia: 31)<br />

Demographic labor merket index: 395 (whole Estonia: 148 901)<br />

The population <strong>of</strong> Paldiski in January 2007 (the Office <strong>of</strong> Statistics)<br />

women<br />

men<br />

19

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